it’s probably Commercial In Confidence but I wonder how much Nine is actually getting out of Imparja? Nine is probably not dragging 50% of revenue like it might get from WIN. I would not be surprised if Imparja is handing Nine a much smaller share of revenue given its more precarious financial state.
Given Nine could only get about 20% from WDT during the 2016-2021 period, I wouldn’t be surprised if it is a similar figure or less
Is Imparja currently using 9’s branding or is it still Imparja branding
They have no choice and are forced use Nine branding as Nine has not supplied, nor produced a clean network feed (or as Nine termed it - X-Bar feed) to anyone for years now.
AFAIK they only use it for sponsor boards, community sponsorships, etc
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Even the cover ups they used for ACA and sports coverage?
They got rid of the ACA coverup - might still have the sports one though
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What if the government of the day decides to stop paying subsidies to imparja? Would the company that owns imparja have no choice but to sell imparja to either WIN or nine?
Is the funding embedded in legislation for Imparja along with ABC and SBS?
Sell no, shut down possibly.
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I think its embedded with the funding that the shareholders of Imarja get. It’s separate from ABC and SBS.
I’d use Imparja as the backbone of a new NITV - separaste from SBS, operated by the perople they’re supposed to represent. Add additional funding as needed.
Merge all the remote areas into one large area with relevant submarkets and opt=outs. The new Nine service can be added from WIN’s WA service, and WIN can take over Imparja’s stake and role in the 10 JV.
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You’re suggesting that Remote WA be merged with Central into a three-broadcaster area?
10 WA was under threat of being shuttered just like 10 Mildura, and Imparja (and likely 10 Central) are only still running on government funding.
The likely future for Central would be Imparja’s acquisition by Nine with 10 Central continuing as a JV; or turning Central into a monopoly market out of hope for any operator to breakeven.
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Do you mean like open up the 4x LCNs again with Imparja and NITV included. If this was at all possible, perhaps a community channel with filler programming similar style to WIN Gold could also be made available
Yes. I reckon it’s on the list of fairly realistic possibilities, especially if Imparja falls over or something else happens. I would ensure regional WA doesn’t lose their bulletins, that would be written as as grandfathered protections, and that more local content, at least in a broad sense of geographic coverage, is encouraged.
Currently you have:
Regional WA: Seven, WIN, 10 JV.
Remote Eastern/Central: Imparja, Seven, 10 JV.
My proposal (if Imparja gets the plug pulled): Seven’s two licenses become one with aforementioned protections, WIN’s license area gets combined with Imparja’s. Ownership of 10 JV reverts to Seven and WIN, or 10 if they want to run a bare-bones operation.
You could also combine the solus areas under this arrangement, and call it Remote Regional and Satellite, although I’d discourage this.
Government shouldn’t be funding commercial broadcasters, a lot of their downfall is their own fault.
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I can’t see Nine wanting to buy Imparja.
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there already is ICTV which really fulfils that purpose and which is available online, on VAST and on FTA in Alice Springs and Broome.
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