This strategy is not new in recent years, but I tend to agree. Was always fun watching the first episode to see who the celebs were.
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Well, the next celebrity will be revealed on The Sunday Project this week, as the panel will chat to him or her before the new season premiere.
Live from the jungle i guess
I assume it’s an intruder going in either the next day/week.
It could be a prerecorded interview with someone going in first day.
I think it’s ok to reveal some of the “celebrities” ahead of the launch. There are still plenty of unknowns and having a couple on board who have followings can boost the audience for the show. People will potentially tune in to see them.
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Over the years, there’s always around 2 or 3 “celebrities” of whom i dont know who they are. But they usually end up being great casting and add to the mix.
I still love watching the first episode to see which other celebs are going in, and how they interact with each other.
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Or a deepfake? 
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pre recorded
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Also Pete Evans and Sam Newman have both been spotted recently so not them.
There were 700 “A-list” celebrities at the Grand Prix party last night - so no-one that would be going into the jungle 
Who knows though. Some celebs could be flying out tomorrow
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Been watching on catch up and there has been no sign of these crosses? he has been in South Australia…
Getting ahead of the usual comments
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Haha, that’s me with most “celebrity shows”. Good to see 10/I’m a Celeb going along with this comment bingo.
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Domenica Calarco, who took part in season 9 of Married at First Sight, has confirmed she will enter the jungle, to raise money for The Leukaemia Foundation, the organisation she says provided information and comfort to her uncle through his battle with terminal cancer.
Her interview appears on Stellar magazine inside News Corp papers today.