I’m A Celebrity Swings Into 2022 As Australia’s #1 Entertainment Show.
Audiences Flocked To The Aussie Jungle Across All Platforms.
- #1 entertainment show during its season.
- #1 in its timeslot.
- #1 in its timeslot in under 50s and all key demos (25 to 54s and 16 to 39s).
- A solid 35.4% commercial share in under 50s, and 34.8% in 25 to 54s.
- Higher percentage of under 50s than the competition.
- Biggest ever live stream audience, up 25% year-on-year.
- Biggest ever BVOD audience, up 12% year-on-year.
- #1 show on demand.
- Brooke McClymont’s single Star Of The Show shot to #1 on iTunes within 24 hours of Brooke performing the song during the episode.
- 33.4 million reach on Facebook, 11.6 million video views on TikTok.
In 2022, I’m A Celebrity… Get Me Out Of Here! called the Aussie jungle home for the second year, with Julia Morris and Dr. Chris Brown back at the helm corralling the celebrities from a safe distance.
Proving the power of summer entertainment programming, audiences returned night after night across broadcast, BVOD and social platforms to watch the home-grown creepy crawlies, critters and celebrities tough it out, delivering plenty of fun, warmth, laughter and family entertainment.
For the third year in a row, I’m A Celebrity… Get Me Out Of Here! Australia reigned as the #1 entertainment show during its run, boasting an average national total audience of 948,000 viewers.
I’m A Celebrity… Get Me Out of Here! The Winner Announced saw Dylan Lewis crowned the King of the Aussie jungle and win $100,000 for his charity - Lifeline. It was watched by an average national audience of 819,000 viewers, peaking at 937,000.
Plus, I’m A Celebrity… Get Me Out Of Here! Grand Finale saw 782,000 national viewers tuning in, peaking at 990,000 viewers.
I’m A Celebrity… Get Me Out Of Here! 2022 Season Highlights:
- National total average audience (7 day TV and BVOD): 948,000 viewers.
- National TV average audience: 853,000 viewers.
- Capital TV average audience: 630,000.
- 10 Play (7 day BVOD) average audience: Biggest ever BVOD audience, up 12% year-on-year.
- 10 Play live stream audience: Biggest ever live stream audience, up 25% year-on-year.
- #1 entertainment show during its season.
- #1 in its timeslot.
- #1 in its timeslot in under 50s and all key demos (25 to 54s and 16 to 39s).
- The Winner Announced: 819,000 national viewers. #1 entertainment show of the night.
- Grand Finale: 782,000 national viewers. #2 entertainment show of the night.
I’m A Celebrity… Get Me Out Of Here! reached 7.44 million people nationally and boasted impressive commercial shares:
• Under 50s: 35.4%.
• 25 to 54s: 34.8%.
• 16 to 39s: 30.2%.
With high engagement across social media, the Aussie jungle fever spiked with 11.6 million video views on TikTok and 33.4 million reach on Facebook. Derek Kickett and Dylan Lewis’ discussion on the education of First Nation’s culture captivated 835.2k impressions, 21.3k engagements and 17.4k reactions on Facebook. The most viewed Instagram video was Maria and Joey’s romance forming with 143,620 impressions 63,051 views, 1,503 likes, 115 shares and 119 saves.
Senior Vice President, Programming and Content, 10 ViacomCBS, Daniel Monaghan, said: “ I’m A Celebrity… Get Me Out Of Here! successfully kicked off another year as Australia’s #1 entertainment show. Our celebrities braved the challenging Australian jungle and won over audiences with their honesty, humour and connections across all our platforms including broadcast, on-demand and social media.
“I want to thank our hardworking cast and crew for their commitment and passion, our incredibly talented hosts Julia Morris and Dr. Chris Brown, the wonderful team at ITV Studios Australia and everyone at Network 10, especially our executive producer Stephen Tate, for their incredible efforts. Congratulations on another amazing season.
“And of course, who could forget our very brave celebrities who survived one of the toughest ‘jungles’ in the world. A massive congratulations to Dylan Lewis for being crowned the King of the Aussie jungle, raising $100,000 for Lifeline.”
This season of I’m A Celebrity… Get Me Out Of Here! also boasted a myriad of seamless, premium, and unmatched integrations and welcomed new and returning sponsors to the show.
National Sales Director, 10 ViacomCBS, Lisa Squillace, said: “ I’m A Celebrity… Get Me Out Of Here! provided, yet again, a lucrative summer entertainment alternative for brands and advertisers.
“Brands benefit from I’m A Celebrity ’s consistent scale and creativity of integration. Our Effect and Imagine teams bring the brightest and most creative ideas to campaigns and execute them with excellence.
“I would like to extend my sincere thanks to our sponsors BCF, McDonald’s, Oz Lotto, Bedshed, Youfoodz and British Sausage Ham & Bacon Co and all our other partners for giving us the opportunity to create memorable moments with their brands through engaging and authentic storytelling across multiple platforms. We are delighted that we have been able to provide the best springboard for our clients and their brands in 2022.”
Don’t Just Take Our Word For It.
Luke Clarke, National Marketing Manager, Bedshed, said: “It was the third year that Bedshed has sponsored I’m A Celebrity… Get Me Out Of Here! and it just gets better and better. To continue to eclipse the previous year’s activity is great testament to the team at Network 10 and ITV Studios Australia.
“The exposure and emotional connection this integration has given to the brand has been well received by franchisees, store staff and customers. We have received enquiries from across the country about the products featured in camp and during the hosting links with Chris and Julia. We have even received glowing feedback from our Bank Manager about the Bedshed coverage on the show.
“With the addition of the integrated billboards, the in-show “In-tree-ging Moments” (unique moments from the show aligned with the Bedshed brand), products, and the use of the bedroom, the whole sponsorship delivered a magnificent result for Bedshed and helped our Stocktake Sale promotional period deliver year-on-year growth.”
Mary Fitzsimon, Marketing Coordinator, BCF, said: “The I’m A Celebrity… Get Me Out Of Here! partnership, has been a natural fit for BCF. Our customers are enjoying all things Boating, Camping, Fishing more than ever before. So, the IAC partnership has been the perfect opportunity to highlight our wide range of quality products over the Summer holiday period when customers are looking for inspiration or going on their next adventure.”