A game changing season for Iâm A Celebrity.
2019 wrap up.
Iâm A CelebrityâŚGet Me Out Of Hereâs game changing season this year finished 6% UP in total (broadcast + catch-up) audience year on year. The increase was largely driven by broadcast video-on-demand (BVOD) catch-up audiences which were up 48% on season four.
The season also recorded the seriesâ highest ever audience shares and its biggest ever online audience. On social, engagement across the Iâm A Celebrity Facebook, Instagram and Twitter accounts were higher than they had ever been. Over the season, engagement on the accounts were higher than its key competitors â combined.
Network 10âs chief content officer Beverley McGarvey said: â Iâm A CelebrityâŚGet Me Out Of Here season five changed the game and proved there was an appetite for premium first-run entertainment over summer. Its launch was the first show of 2019 to achieve an average audience of over one million and the show continued to perform strongly over its two week run against the major summer sporting events.
âComparing its performance with its competitors across its first two weeks, it beat the Big Bash every night and had a higher average audience than the tennis five out of the nine nights it was up against it.â
Season five saw a tweaked format to the show with a shorter four week run, a different style of celebrity casting and a fresh approach to challenges.
Ms McGarvey continued: âWe tried a few new things this season and, while we learnt a lot along the way, we were really pleased with what we achieved. The tweaks we made to the show were received really well by our under 50s audience and the cast. The feedback we received on social and from the celebrities, who were genuinely upset to leave, was really positive.â
The Winner Announced, which saw Hollywood Gossip Guru Richard Reid conquer ex-Gogglebox couch critic Yvie Jones and AFL star Shane Crawford to become king of the jungle, was watched by 896,000 viewers, peaking at 1.01 million. The Winner Announced was up 3% on 2018âs Winner Announced.
Ms McGarvey concluded: âI want to thank the amazing cast and crew for their hard work day in and day out, our wonderful hosts Chris and Julia for bringing the energy and fun every single night, the fantastic team at iTV for their incredible efforts, Stephen Tate 10âs executive producer on the show for his dedication, the showâs sponsors for their support throughout the season and everyone at 10 for bringing this game changing season to life. Of course, it wouldnât have been the success it was without our fantastic celebrities. Congratulations to all of you for surviving the Iâm A Celebrity jungle!â
11 million video segment views, UP 38% year on year.
Twitter followers: UP 4K year on year.
Facebook followers: UP 32.6K year on year.
Instagram followers: UP 10K year on year.