With the mess that is the SCA rebranding of the Hit Network (and the thread thrown into chaos), I’ll just throw a few ideas out there of what I feel personally should happen.
Strand 1; Hit Network (for CHR’s, in complex markets or ones with lots of competition or coverage overlap, town’s hit music station)
Fox, B105, Townsville/Cairns, Sea CC/GC, digital/online in other markets as (station name) Hits
Basically just runs modern pop music with limited pre 00’s, things that fit the current style of music, and trending music.
Strand 2; Sunny Network (That sunny feeling, or your/town’s feel good station)
SAFM, Mix 94.5, TTT, Most regionals other than above mentioned, digital/online in other markets as (station name) Sunny, replaces Hit Easy.
Pure Hot AC, based off Heart FM UK, Lite US, etc, positioned as a more upbeat and diverse Smooth, similar to the former Mix, or present Hit Network. Basically those that run 80’s-now playlists.
Strand 3; HitNRG Network (NRG Powering up your day, Station name the rhythm/NRG of suburb name)
2Day, FM104.7, digital/online in other markets as (station name) NRG, replaces Hit Dance.
Pure rhythmic AC, plays limited rock/pop, more high energy music 80’s-now, high energy jocks, basically trying to take Edge head on, with a hybrid approach. George FM would be a good example.
Strand 4; HitStory (HitStory takes you back, Songs you thought were HitStory)
Digital/Online only, replaces Oldskool.
80’s-10’s, wide freeform pop based playlist, revolves around a certain year per hour/2hrs. Based off the Cold 30 and the like. Carries AT40, old episodes of Hot 30, etc.
Strand 5; SunnyKids. (Sunny music for sunny kids)
Digital/Online only, replaces Little Fox.
Slightly more kid friendly music, Radio Disney but older.
A tentative strand 6 could be either HitRocks (Rock based 00’s-now, basically MMM Modern Rock), or CalmNRG (Hit Buddha rebranded), depending on market.