Anything’s possible given the current landscape, with with talent being spread thinner and more being expected. Even just a couple of years ago the approach would have been to finished them up either early, or no later than the last week of ratings, give them a break and get them in the office a week or two before going to air to get them planning, working with the team, doing bits of production etc. That said often they’d also start a bit earlier to try to get a jump on the competition.
Maybe that timeline would be a bit different now, and also different because they’ve already been filling in on that shift, but it still seems strange to distract them for 3 weeks having to drop the Sydney focus and go back to purely national content.
It’s likely they were already confirmed for Summer Breakfast before they stepped into 2Day Breakfast. Seeming as they did it last year, Summer Drive the year before and regional Summer Breakfast the year before that.
Could also work in their favour if they are back in 2025. As now they get an extra 3 weeks in the Sydney market to have their voices heard. Yes it will be national content, but at least it will be a solid and entertaining live show for Sydney to listen to.
Thank you to Hit and B105 for providing a breakfast show for the next few weeks. Some people are still working and do enjoy driving to work with a mix of chat and music.
Not from what I’ve heard? Assuming you mean Hit - Triple M obviously just lost two on the Gold Coast and you’d have to suspect there might be a handful of other roles changing.
I would be very surprised if the Hobart based breakfast show, Dan and Christie, that currently goes into regional Victoria is swapped out with a FOX based product.
Looking at the simple economics of it would you make any more coin, networking FOX into Victoria? I doubt it.
If you dump the Hobart based product for a FOX product you give up one of the leading breakfast shows, and the revenue that goes with that. Plus you loose the ability to share the production costs across multiple stations if you silo the Hobart based show.
You can’t tell me (on paper at least) SCA don’t know exactly how much every piece of breakfast radio cost them, and then that’s shared across every station that takes that show.
You could end up (and I am guessing here) actually having a morning shift cost you more than a networked breakfast show even with a wages bill that’s significantly higher as its shared.
And then theirs lost revenue in Hobart…I am sure ARN would love to see SCA network in a breakfast. They would be off to Bunnings to 20 Kelso wheelbarrows to handle all the extra cash…
Getting the Hobart local content quota met “free” by doing a breakfast show for regional Victoria is certainly very cost effective, and a lot more relevant pace and sound to regional areas than a Melbourne breakfast show.
There’s no obvious cost benefit - and a risk given how well the current show does both in Hobart and in the regional markets, why make a change?
I doubt even if SCA are looking for further cuts on the regional Hit network, they’d risk anything that has even a slight potential of hurting their position in Melbourne.
There’s some differences between the WA and Vic markets. The regional WA markets were already getting a product out of Perth, and WA is very much a state where everything is based around Perth with the all the other markets being quite small. They can pipe the Perth show in without dropping any of the Perth localism and not sound too different to what was already going out to the regionals - if anything, the quality of content, interviews available etc might be better.
For Vic/TAS, the regional markets are much larger and therefore have much strong identities away from Melbourne. Fox couldn’t drop any Melbourne localism, and it would be crazy to pipe the Melbourne show into Hobart. So at the very least Hobart would still need a show, so any change would just be a decision if a very Melbourne show, or a more generic Hobart show better serves the audience, with no cost saving either way.
They wouldn’t pipe Fifi, Fev & Nick into Hobart. The Dan and Christie show would stay on-air in Hobart, but Regional Victoria would be getting Fox-made content.
And the Melbourne show wouldn’t water anything down, they’d still keep it hyperlocal, all they would do is network it into Regional Victoria without any mention of a Regional Victorian town except for if someone rang up to participate in a competition.
Even then, Triple M still has a local presence in each of the Regional Victorian areas.
