Glitch on Mix tonight. B105 sweepers between 7 & 10pm.
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I remember hearing the breakfast show when I was in Perth in early 2002. Zara, Troy and Bernie. Wasnât bad from memory. Very of its time. Lots of parody characters and the like. But I recall enjoying it.
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He and the family have been living at the beach house for the last couple of months while their house in Melbourne is renovated. He has actually been broadcasting from home for all that time so wasnât directly caught up in this exposure.
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Do you know about Nick Cody? Why is he in a hotel room?
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He mentioned his house only has one bathroom so itâs too difficult for him to isolate away from his family.
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Fev said it was his first week back broadcasting from the studio and now he has to go into isolation because they were very close contacts.
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If 2DayFM wants increased ratings, Iâd probably recommend getting a better TV ad campaign than the ones theyâve had on recently.
Not sure about others here, but those âAnother Morning Crew Momentâ ads (if theyâre program highlights, Iâd really hate to hear the lowlights!) and the more recent 15 Seconder for their â$1 Million Alphabucksâ competition (on fairly heavy rotation last week and/or the week before) are fairly obnoxious and wouldnât convince me to be a listener.
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I donât think they did, no Perth station took Get This from memory. Apart from the podcasts, if you wanted to listen to it live, youâd have to stream another Triple M station in 24kbps WMA.
From the late 90âs to the mid 00âs, I donât think you could say with any certainty 92.9 or 94.5 were aligned with Triple M or Today Network, each station took what they felt worked for them.
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Ohh whoops. They used to take Tough Love with Mick Molloy.
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Went to the hit929 Twitter through the Wayback machine, and this tweet is kinda sad since this was a month after B105 and SAFM got their heritage brands back, and hit929 became another MMMâŚ
A PMFM brand revival couldâve worked, looks like people did remember the PMFM branding - if only they went the other wayâŚ
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Was surprising to see SCA rebranding hit929 to a Triple M station unlike B105 and SAFM getting their names back.
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You could argue that, unlike ADL and BNE, Perth always had a heritage branded SCA station (MIX), since it never had either the Triple M or Hit branding.
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You make a great point - and itâs interesting as well as to how you would define a heritage brand.
I wonder if they would be thinking about it more as what has strong brand recognition in the market.
Ie - we donât all want Mix to be KYFM with the same amount of passion.
Perhaps 92.9 being just the frequency for so long made it feel a bit lost? And me feeling a bit nostalgic for PMFM.
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Was it always Mix though? I know it started out as KY-FM but wasnât there a period (not sure how long) where it was just 94.5 FM? I know people in Perth who just call it 94.5
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In my mind a heritage brand is one that is or was local, was fairly original in its branding, programming and imaging - and was successful.
It could range from 2WL in Wollongong to 4GG on the Gold Coast. FM104 in Brisbane or Eon in Melbourne. 2NX and 2SM come to mind as does 3KZ.
Of all the current stations - KIIS in Sydney may become a heritage brand as may smooth. Nova in Sydney was a heritage brand but it is slowly slipping away. Triple M inn Sydney lost its heritage listing a decade ago - although the top floor of a certain building in Bondi Junction is still a sacred site.
Of course, Hit and Triple M wreaked havoc across the nation and led to the end of so many heritage brands. Unfortunately, there is no vaccine that could slow the spread of these two brands - that are now in every state except the Northern Territory (who closed their borders just in time). Poor WA - they were able to stop COVID but not MMM.
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Correct, they converted from 6KY to KYFM in 1991, then dropped KYFM and were just â94.5â in 92/93 when Gary Roberts took over as GM. When Austereo bought the station (and PMFM 92.9) in 1997, they introduced the Mix94.5 brand later that year. They originally introduced it by calling the station âThe Mix 94.5â, with a pause between Mix and 94.5, almost like âthe mixâ was a positioning statement of sorts. Then it just became Mix94.5 around 98. So in terms of it being a heritage brand, itâs a weird grey area. Itâs considered heritage in that itâs been around for over 20 years and been very successful.
You can see the evolution of the logos in this post. There was a logo between the first and second ones, but it was exactly the same as the first, just minus the yellow âKYâ.
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I personally think there are three categories of heritage brands in radio:
*Original station names which have been used for their entire (or almost entire) history on-air.
*Station names which werenât the original brand, but have been used for a long time.
*Station names which havenât been used for decades, but the general public still remembers and uses to this day. HonestlyâŚhow often do you still hear Sydneysiders refer to WSFM and Sky Sports Radio as â2WSâ and â2KYâ some 20 & 12 years after their respective rebrands?!
Despite being relatively recent additions to the marketplace, I agree that KIIS and Smooth are âlikely be considered heritage brands in the future. As you say Triple M lost their heritage listing about a decade ago (or more), while 2DayFM has probably become even more irrelevant to Sydney in recent years.
Itâs to my understanding that around two decades ago, people were complaining about the prevalence of âMixâ as a station brand and/or positioner. ARN were probably the biggest fans of Mix but you also had (in some cases, still have) non-related stations like 94.5 in Perth, 104.9 in Darwin plus a few others.
These days, Hit and Triple M are probably the main brands used as a representation of whatâs ruining Australian radioâŚno doubt thereâll be something else in the future!
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âFrom the 90s to Now, Whilst Also Playing the Hits from 1980 Onwards - Get That Confused Feeling - at the All Renovated 2DayFMâ
Cue: Madonnaâs Material Girl.
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Iâve heard so many mistakes like that.
Since when does 90s mean a dash of 80s?
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