New promo for all Hit radio stations nation wide
I just saw a billboard for 2DayFM on the M5. It features and mother and daughter in a cute pose with the words âlove and laughterâ or some other female focus-group approved language.
Imagine seeing the ad - switching to 1041 - and then hearing rap songs or Hamish and Andy.
Weird ad for a CHR station. Good ad for smooth 95.3 or Mix 1065. Possibly may have worked for vega as well. Even LiteânâEasy 1269 could have picked up some listeners using this billboard.
The picture, words and imaging feel like âeasyâ, âsmoothâ, ârestfulâ, âgentleââ âcoolâ or even âcalmâ.
I suppose the big light blue letter âHâ is the clue that this station plays hits and R&B. Itâs a cryptic clue though.
Angus is leaving the Hot 30 and moving to Adelaide breakfast. This Friday is his last night.
I knew something was up when Gemma Fordham teased an âannouncement regarding hit107â in the Friday of the last survey.
Edit: Audio here http://www.radiotoday.com.au/articles/blair-sullivan/9737-gf-sca-survey-6.html
Itâs Angusâ second time on Breakfast on 107.1, he did breakfast with Hayley back in 2013 when it was still SAFM for three months before moving to the bump.
I wonder who is replacing him?
Angus is a big talent, a loss to SCA nationally.
Turn on Fox around 9 this morning - theyâre doing the âOldschool 9 at 9â feature.
My god. It was like turning back the clock to Mix 101.1, circa 2012. A mess of 90âs dance and 00âs Hot AC. Yuck.
No Dave Cameron, hence yuck factor on the rise.
It was Emma Freedmanâs last show last night too.
New hosts to be announced today.
Re: Emma Freedman leaving Hit 30 to join Triple M Sydneyâs Grill Team
Indeed Ash will replace Emma. Ash will host her own show Ash London Live at 8-11pm weeknights according to Radioinfo.
Well this timeslotâs been a mess since the end of the old Hot30 Countdown.
Can SCA just stick to one format and tough it out?
Finally! 8-11 is a much better slot than a 2 hour show. Ash is a huge talent, she will rock it.
Should really be 7-10 with Rove and Sam from 10pm
So itâs coming to the end of the âradio yearâ in the next 6-7 weeks. Do we think Rove and Sam will be back next year or is there a new show being organised that is yet to be announced?
What should they do: Keep Rove. Find another co-host.
What will they do: No change.
They will wait until the end of the current season of the bachelorette and hire Georgia.
Or find a bunch of on air talent, Rove always worked best when surrounded by people to bounce off. A morning zoo type show is the way to go on 2Day.
If the ratings remain steady or improve in Survey #7 and #8: Rove and Sam survive until at least Easter next year.
If the ratings drop during Survey #7 and #8: A new 2DayFM breakfast show for 2017, which knowing the Hit Networkâs love of The Bachelor/BacheloretteâŚ
Haha. Knowing the Hit Networkâs love of The Bachelor/The Bachelorette, it certainly wouldnât surprise me if Georgia Love (and/or Richie Strahan) becomes the future of 2DayFM breakfast!
Personally though, I think that 2DayFM should take a risk and try some talent thatâs completely new to the Sydney radio market for a change (surely there are plenty of presenters across the SCA Hit Network whoâd jump at the opportunity to present in Sydney?!), even if they have to give them a bit of time during mornings/afternoons to build up their profile. At least if it doesnât work out, itâd probably still cost the network less than the big name presenters that 2DayFM breakfast has tried and failed with since 2014!
Start your day with Rove and Maz on Sydneyâs Hit Leader - 2DayFM
The Breakfast Shift with Dan and Sam on Sydneyâs Hit Frequency - 1041 2DayFM
Whatever happens I just bet that someone from SCA is calling Tostee today.