Hit Network

Radio, Print, and Online Major Metropolitan Radio
4325

Yeah, unlike SAFM, Fox, 2Day, they’re really forcing the 94.5 part in there. You don’t here the others mention the frequency, but instead of “this is Miiiiiiix”, they’re dropping “this is” and saying “Mix ninety four point fiiiiiiiiiive”. Due to the number of syllables, the “Mix” part almost disappears.

Even with the “Get That Feeling” sweepers, they’re saying “Get That Mix 94.5 Feeling” instead of just “Get That Mix Feeling”. It doesn’t really roll off the tongue. I honestly don’t know why they’ve done it that way.

6 Likes
4326

I believe Canberra are just taking the music logs, not an actual feed of Mix 94.5. In which case, they have their own sweepers and announcers.

4 Likes
4327

The frequency 94.5 was and still is a big part of the station’s brand. It was even just known as 94.5 for quite a while.

Similar to B105 in this regard, where the frequency almost is the brand.

5 Likes
4328

There’s been a number of current and former HIT network stations that used the frequency as their brand at some stage.

FM93 Wagga Wagga
FM93.9 Young
FM104.7 Canberra (later just 104.7)
FM105.5 Coffs Harbour
FM105.9 Orange
99.5fm Mildura

8 Likes
4329

Yep. This is a masterclass in the destruction of the former number 1 station.

Former 94.5 listeners in my circle of acquaintances HATING this new format, and Facebook doesn’t look much happier either.

SCA better hope 92.9 picks up new audiences that had abandoned radio, or they’re in deep trouble.

EDIT: R&B Friday’s tomorrow is gonna be hilarious!

7 Likes
4330

Also FM 96.1 Mount Gambier

4 Likes
4331

Fox FM are advertising the anchor role for Fifi, Fev and Nick.

2 Likes
4332

Triple M is sounding good. Have seen a few comments from people saying they have moved across from 96FM. Be interesting to see if they can recover after losing potentially 320,000 listeners to other stations when Hit 92.9 ended.

6 Likes
4333

Presuming it’s a silent anchor role

3 Likes
4334

That, and the Canberra log is three hours ahead of Perth due to timezones.

3 Likes
4335

No R&B Fridays on Mix 94.5 (thank goodness). It’s still odd hearing super old songs next to new stuff. The station has an incredibly broad playlist. Have any of the other Hit heritage stations broadened their playlist (SAFM would be most likely IMO)?

4 Likes
4336

SAFM (along with 2Day, which takes the same log) has recently stopped playing 80s music on its normal playlist.

4 Likes
4337

Digital Producer for the Hit Network, Fox FM and Hughesy and Ed, Ben Turner is departing after 8 years at Hit.

2 Likes
4338

Fridays lunchtime.

4 Likes
4339

Yep, just heard it on air. Not too offensive to the ears so far.

3 Likes
4340

Not enough. Needs to be longer.

1 Like
4341

The regional Hit stations have. They play the odd 80s song.

4 Likes
4342

So Mix 94.5 only play Rnb Fridays between 12 to 3pm, while the rest of the hit network have it 9am to 3pm?

2 Likes
4343

12-1pm

I doubt it will be around for long

3 Likes
4344

Bieber (with an intro saying Mix is his station :rofl:) into Chris DeBurgh :eyes:

7 Likes