Just heard a promo on 2DAY that I hadn’t heard before… Including listener feedback… One that said “I came away from KIIS FM. They just kept playing the same things over and over”…
I’ve never heard a promo that mentioned a rival station before on any station. They usually only say “the other station(s)”.
Attack promos. You do it when you’re desperate. 2DAY are desperate.
Great in joke for those within the industry or follow it but lost on the target audience, just another piece of clutter to them or taken negatively by those who have a conscience. Unnecessary, don’t need them.
How come 2Day FM were playing More Music More Variety at 10pm-12am Last Night while on all other Hit Stations including Fox were playing Collective Noun, I thought if shows like Collective Noun that have chosen to stay on air during the survey break that every Hit Station that would normally broadcast Collective Noun at that time would??