Some radio ratings history that I just came across today.
This is from Scene, 1 April 1978. 40 years ago, with a wrap up of the radio ratings for Survey 1, 1978.
In those days actual rating numbers were rarely mentioned. But I do actually have them now:
3UZ 17.4 (prev. 16.5)
3XY 15.3 (16.7)
3MP 11.8 (11.3)
3AK 11.7 (12.0)
3DB 10.5 (11.0)
3LO 10.2 (9.0)
3AW 8.2 (8.9)
3KZ 6.2 (5.5)
3AR 4.8 (4.6)
Other 1.8 (1.4)
“Other” stations would have included 3EA (SBS), 3MBS, ABCFM, 3RMT (now 3RRR), 3CR and any outer stations such as 3GL from Geelong or 3UL from Warragul.
It should also be noted that 3MP was less than 2 years old at this point and appeared to be on the rise at the expense of 3XY, which up until 3MP’s arrival had been hovering around the 20 per cent share mark.