What about the crazy move Triple M Sydney made in late 2008 when they tried “Music that Rocks”
I remember them playing Don’t Hold Back by the Potbelleez on high rotation, a dance track on Triple M!!! It was a massive ratings failure for that time. I think Triple M rates lower now under the inept hands of SCA.
Actually, 2MMM rated worse back then than it does now. In S2/2009, it got to as low as 3.2%, just below that of ABC Classic FM (as it as known then). It was also beaten by Vega (now Smooth), which had 4.7% that survey. 2Day was the #1 FM station with 10.3%.
Here’s the full rundown of stations’ overall ratings for S2/2009 in Sydney:
#1 . 2GB: 14.6#2 . 702 ABC: 11.3#3 . 2Day: 10.3#4 . Nova: 7.5#5 . 2UE: 7.3#6 . WSFM: 6.5#7 . 2CH: 5.5#8 . Mix 106.5: 5.0#9 . Vega: 4.7#10 . ABCFM: 3.3#13 . 2RN: 2.4#14 . ABC NewsRadio: 1.8
In the 25-39s, Nova rated 15.6%, 2nd behind 2Day’s 17.8%. 2MMM rated only 6.8% in that demo, down 1.1% from the previous survey (S1/2009), whilst 2Day & Nova went up.
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