What about the crazy move Triple M Sydney made in late 2008 when they tried “Music that Rocks”
Triple M started playing Top
40, pop and dance music with a splattering of rock music to try and attract younger listeners from Nova,
I remember them playing Don’t Hold Back by the Potbelleez on high rotation, a dance track on Triple M!!! It was a massive ratings failure for that time. I think Triple M rates lower now under the inept hands of SCA.