For some historical context, this is how the Sydney breakfast radio ratings ladder looked during Survey #2, 2002:
#1: 104.1 2DayFM, The Morning Crew with Wendy Harmer, Pete Moon & Paul Holmes (14.1%)
#2: 2UE 954, Steve Price…I think (11.5%)
#3: 702 ABC Sydney, Angela Catterns (10.3%)
#4: 2GB 873, Ray Hadley/Alan Jones…the latter of whom would be #1 overall in Survey #3. (10.1%)
#5: Triple M 104.9, Amanda Keller & Mikey Robins (8.1%)
#6: 101.7 WSFM, The Classic Breakfast with Hans & Kayley (6.9%)
#7: Nova 96.9, Merrick & Rosso (6.7%)
#8: Mix 106.5, The Breakfast Mix with Jason Bouman & Mardi Cole/Sammy Power…yes, it was a transitionary period for them too! (4.4%)
#9: 2CH 1170, John Burgess (4.3%)
Equal #10: Triple J 105.7 + ABC NewsRadio 630…with whoever the breakfast presenters on their respective stations were at the time (3.4%)
#12: Radio National 576…with whoever their brekky presenter(s) were at the time (2.6%)
#13: ABC Classic FM 92.9…with whoever their brekky presenter(s) were at the time (2.1%)
#14: 2KY 1017, The Big Sports Breakfast with Richard Freedman & Terry Kennedy (1.9%)
#15: 2SM 1269, Breakfast with Grant Goldman (1%)
Overall (Monday-Sunday, All People 10+) Sydney Survey #2, 2002 ratings:
#1: 104.1 2DayFM, 13.2%
#2: 2UE 954, 10.7%
#3: Triple M 104.9, 8.8%
#4: 702 ABC Sydney, 8.7%
#5: Nova 96.9, 8.3%
#6: 2GB 873, 7.1%
Equal #7: Mix 106.5 & 101.7 WSFM, 6.4%
#9: 2CH 1170, 5.4%
#10: Triple J 105.7, 4.6%
#11: ABC NewsRadio 630, 2.4%
#12: ABC Classic FM 92.9, 2.2%
#13: Radio National 576, 2%
#14: 2KY 1017, 2%
#15: 2SM 1269, 1.1%
Other Stations: 10.8%
Source: ACNielsen.
A very different radio landscape back then, 95.3 still a few years away from launching and 2SM still participating in surveys. I’m sure SCA would love to have their Survey #2, 2002 ratings for 2DayFM and Triple M again, with 2MMM’s S2/2002 audience share being higher than the combined figure for both 2Day & MMM in Survey 4, 2021!
By contrast, it’s highly likely that ARN and the ABC would prefer to be in their current radio ratings position as most of their analogue stations received higher ratings during the latest survey (with both the ABC & ARN having the added bonus of some particularly strong digital offerings in the Sydney market) than they did in Survey #2, 2002.