Fantastic to see Southern Cross launching their main channel HD service even before some of Seven’s O&O stations have. 
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Too bad they don’t rebrand the multi-channels as SC TWO and SCmate with the star in place of the 7.
I think 7mate is bogan enough without Southern Cross in the name too. 
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Wrong way around.
SCA have said they’re primarily a radio company, and have shown they don’t care about having their own TV brand (Nine & Ten in NSW/Vic/Qld), so it’d sooner expect them to rebrand the main channel to SC7 or just 7 instead.
I’m surprised that they haven’t already rebranded SCTV to just Seven, following the Nine and Ten branding everywhere else. They’ve proven with their Nine stations that all they have to do is nothing and they’ll still get great ratings.
Brand loyalty probably has a lot to do with it (look at how slow the ‘NBN → 9NBN → Nine’ transition has been), especially in high-rating Tasmania.
Possibly that and the fact that they have their own news services in Tas and on GTS/BKN. Not sure they’d want to go and produce a bulletin under the 7 News brand, or if 7 would let them.
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Of course Seven would let them; they pay to be an affiliate, it gets their brand out there a bit more, and SCA are already allowed to use the 7 brand (as they do not only with 7TWO & 7bogan channels but they also put the 7 logo on during sport).
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It’s one thing to allow someone to use your brand when they’re broadcasting exactly the same thing as you, except ads.
It’s another when you’re producing your content and using someone else’s brand.
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This probably should be in another (news) thread, but…
We’re not talking about something offensive being broadcast, and look at the presentation quality of 7News compared to some of their metro competition; it isn’t exactly a thing of beauty.
If SC News rebranded to 7News (at which time I’d hope they’d finally refresh their on-air presentation to match 7’s current presentation), overall I don’t think it’d be any worse than Prime7 News looks now (oh the red!), nor the low quality of the regional 9News bulletins (at least when they first went to air in Sthn NSW, and they’re made by Nine themselves!), and finally there isn’t exactly a large overlap of viewers who would suddenly think less of Seven/their brand/etc. and so stop watching Seven’s programming, sell their shares…what else?
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An uncorroborated post on AV Forum says that Prime7 has some HD programming on LCN 60 in Canberra area.
"The picture quality of the national news program was in HD quality. "
http://www.dtvforum.info/index.php?/topic/225809-prime7-canberra-has-hd-on-channel-60/
I wouldn’t be surprised if it’s not correct. That user is known for not being too interested in facts so it’s just as likely that the news had good picture quality for SD tonight.
Agreed
I thought it’d be BS but checked anyway, 7mate is 1080i, the rest of Prime7’s LCNs are 576i. No change.
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[quote=“Aurora, post:1180, topic:279, full:true”]
Too bad they don’t rebrand the multi-channels as SC TWO and SCmate with the star in place of the 7.[/quote]Why would they muck around doing something that’s so trivial as that? SCA show no interest in doing these types of petty things. They are no WIN (one of them is bad enough thanks! 
).
[quote=“TV-ACT, post:1182, topic:279, full:true”] so it’d sooner expect them to rebrand the main channel to SC7 or just 7 instead.
[/quote]Brand loyalty and the like would be a huge thing for the SC7 station. Who knows for certain, but that’s one of the main reasons I just can’t see them rebranding anytime soon to simply “Seven” or “Southern Cross 7”.
The latter would be more likely if they were to eventually down the track though.
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I like “SC7” as a brand.
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I’ve just moved house and had to set up my old Samsung TV that I bought in Feb '07. To my surprise all the MPEG-4 HD channels work on it! I didn’t think they started putting MPEG-4 decoders in TVs until at least a couple of years later. Anyone else had this experience?
My previous TV in which I replaced recently was a mid-2008 Samsung model and it also picked up MPEG-4. It also had the feature of automatically adding new channels to its memory without the need of doing recans all the time.
Transposing from “Digital TV Technical Discussion” thread
I have our answer. SBS has launched a HD simulcast of Viceland on LCN 31: SBS Viceland HD
However, most content at the moment (international news) is upscaled though.
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LOL.
Just checked the TV and it’s there.
It’s in MPEG-4 tho.
SBS ONE HD Is now in MPEG-4 
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that’s come out of nowhere!
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