As well as sponsoring the Lifestyle/Ten airings of the program, sharp eyed viewers would’ve noticed that KFC and Bulla are integrating product placement into Gogglebox Australia.
This week’s episode featured The Delpechitra Family munching on a KFC meal with a strategically placed bucket:
Last week’s program featured this “You Can’t Fake Holly” mug which is very much in the style of Bulla’s current “Unfakeable” marketing/branding:
Of course, product placement probably isn’t uncommon in a lot of the primetime programs that Gogglebox reviews. But I do wonder if the households on the show are getting free stuff from KFC and Bulla for their participation on the program.
I also wonder if the product placement is having an effect on the program’s content. For example, in Season 2 (2015) there was a comment about ACA cross promoting The Block. Would such commentary make it into Gogglebox these days with two major food brands as sponsors?