Foxtel Upfronts 2027

[TV.Cynic]

Binge Unveils Exciting Slate Of Australian Originals And Global Hits For 2027

• Highly anticipated new and returning Australian Originals
• Unmissable new international series and returning global hits
• More news and live sport, with BINGE’s dedicated news and sports channels

BINGE today unveiled its 2027 slate, showcasing a bold line-up of highly anticipated Australian Originals, new international series and returning global hits.

The announcement comes as BINGE looks ahead to an exciting finish to 2026, with a stellar line-up still to come including DEADLIEST DINNERS, a high-stakes new BINGE Original following extreme adventurer and chef Mario Kalpou as he tackles Australia’s most dangerous terrain and deadliest creatures in pursuit of wild
ingredients; the return of acclaimed Australian crime drama HIGH COUNTRY starring Leah Purcell with Brendan Cowell and Ryan Corr; WENTWORTH: HALFWAY HOME, the bold new chapter in the Wentworth universe starring returning fan-favourites Katrina Milosevic, Nicole da Silva, Kate Box, alongside newly announced cast member Rachel Griffiths; blockbuster new reality series APOCALYPSE, narrated by Jonathan LaPaglia; and the three-part Christmas special of THE OTHER BENNET SISTER, returning after its breakout success.

International highlights include YAGA, starring Hudson Williams in a gripping mystery thriller steeped in witch folklore; and DIG, starring comedy heavyweights Amy Poehler and Hugh Laurieas archaeologists on an excavation in Greece.

Foxtel Group Executive Director, Entertainment Content, Daniel Monaghan said: “There’s a lot for BINGE audiences to get excited about. From some of Australia’s biggest stories and returning favourites, to bold new international series and more live sport, we’re bringing audiences more of what they love, and plenty they won’t see coming.

“At the heart of that is our $130 million commitment to Australian news, drama and entertainment. We’re continuing to invest in Australian stories and talent, while expanding the depth and breadth of the offering available to audiences on BINGE.

“That investment sits alongside an exciting expansion of live and on-demand sport, with audiences able to watch more of the biggest sporting codes, including AFL, AFLW, NRL, NRLW, cricket, surfing and golf, as well as live news from News24, BBC News, CNN and Fox Sports News.

“And this is just the beginning. With an exciting line-up ahead, BINGE will continue to bring audiences more choice, more local stories and more of the world’s best entertainment well into 2027 and beyond.”

EXCITING NEW AUSTRALIAN ORIGINALS
In 2027, several compelling new and returning Australian Originals will premiere on BINGE, including:

• TOUGH LOVE, a new comedy created by and starring Rick Donald, alongside acclaimed Australian actress Miranda Otto, Liz Kingsman, Hugo Johnston-Burt and Jay Ryan. Directed by the award-winning team behind Colin from Accounts’ Trent O’Donnell and Madeleine Dyer, the series follows a mother determined to prepare her three very unprepared adult children for life without her.

• THE REAL HOUSEWIVES OF MELBOURNE returns for a highly anticipated new season, answering years of fan speculation and calls for the iconic series to return. Fan favourite Gina Liano is back, bringing her signature glamour and plenty of drama. New and returning cast members are yet to be announced, with production commencing in 2027.

• SELLING HOUSES AUSTRALIA returns for its 19th season, with beloved hosts Andrew Winter, Wendy Moore and Dennis Scott back to help homeowners transform their properties, tackle renovation challenges and get them market-ready.

• THE MINISTRY OF TIME, the highly anticipated series based on Kaliane Bradley’s bestselling novel of the same name, adapted by Alice Birch (Normal People, The End We Start From, Dead Ringers), with Aneil Karia (Hamlet, The Gold, Surge) serving as the lead director. The series will star Aoife Hinds(Normal People, Dune: Prophecy) as Sophy and Billy Howle(The Perfect Couple, Under the Banner of Heaven) as Commander Graham Gore. The Ministry of Time is a newly established government department gathering ‘expats’ from across history in an experiment to test the viability of time-travel. Our heroine Sophy achieves a hard-fought promotion in the civil service, only to learn that her role is to help a time traveller acclimatise to the modern world as part of a top-secret Ministry programme. Commander Graham Gore is a Victorian polar explorer and one of several ‘expats’ from history who are now part of the Ministry’s extraordinary experiment. The professional friendship between Sophy and Graham develops into an intense forbidden romance that reveals the transporting power of love across centuries, just as the sinister nature of the Ministry’s true intentions increasingly puts them in danger. The six-part series will be co-produced by BINGE, BBC and A24.

UNMISSABLE NEW INTERNATIONAL SERIES AND RETURNING HITS
BINGE will continue to be home to some of the world’s most anticipated international series, with an exciting slate of new and returning hits coming in 2027 including:

• THE DAY OF THE JACKAL, the global phenomenon that became BINGE’s #1 new series launch of 2024, returns for season two with Academy, Tony, and BAFTA award winning actor, Eddie Redmayne, back as the elusive assassin.
• THE FIVE STAR WEEKEND, with Jennifer Garner returning for season two following the breakout success of the hit drama, which became Peacock’s biggest scripted title ever, with more than one billion minutes watched globally in a single week.
• SWEETPEA returns for season two as Ella Purnell makes a killer comeback as the wallflower-turned-killer Rhiannon Lewis in the iconically brazen and darkly comic thriller.
• TED: THE ANIMATED SERIES, from Seth MacFarlane, is a sequel to the beloved Ted films and picks up 12 years after Ted 2; John and his thunder-buddy Ted are neighbors, both with families of their own and dead-end jobs.
• THE RACHEL INCIDENT, a sharp and hilarious coming-of-age drama about friendship, love and secrets, set against the backdrop of Ireland in 2010.
• MEANTIME, a darkly comic crime thriller starring BAFTA winner James McAvoy as a full-time addict accused of his best friend’s murder who races to clear his name through the murky underbelly of contemporary Glasgow.
• MAYA, a darkly comedic psychological thriller produced by the award-winning Two Brothers Pictures (The Tourist, Fleabag, The Assassin) and written by creator Daisy Haggard, who is making her directorial debut, co-directing the series alongside Jamie Donoughue (Doctor Who, The Last Kingdom). The series stars Bella Ramsey and Tobias Menzies, following a mother and daughter forced into witness protection and relocated to a remote Scottish town, where their new life is threatened by dangerous figures from their past.
• UP TO NO GOOD, a darkly comedic thriller starring Glenn Close as Maud Oldcastle, a woman who is brusque, cantankerous, ruthless — and a killer.
• THE CADBURYS, a sweeping new period drama telling the true story of the Cadbury family and their extraordinary journey from a small family cocoa business to one of the world’s most iconic chocolate brands. Starring Toby Regbo, Harry Gilby and Jessica Barden, the six-part series is inspired by the real-life family and the rivalries, ambition and social change behind the Cadbury legacy.
• SUPERFAKES, a crime drama that follows a small-time Chinatown luxury counterfeit dealer who enters a dangerous black-market underworld in order to fund a life of suburban respectability for her family. The series hails from Emmy-winning creator, writer and showrunner, Alice Ju (Poker Face, Beef), and stars award-winning and critically acclaimed actress Lucy Liu (Rosemead, Presence), who also serves as executive producer. The series is produced by A24 and UCP, a division of Universal Studio Group. Series regulars include Ken Leung (Lost, Industry), cross-cultural musician and rapper Bohan Phoenix making his acting debut, Michelle Jones Lee (Dé) and Keith Leung (I, Chinese). Also executive producing are Benny Safdie (The Smashing Machine, The Curse); Josh Safdie, Ronald Bronstein, Eli Bush and JP Lopez-Ali for Central (Marty Supreme, Neighbors); Howard Klein (The Office) and Olivia Gerke (Fantasmas) for 3 Arts; Karena Evans and Jim McKay.

[TV.Cynic]

Production Begins On New Australian Original Comedy Series Tough Love Starring Miranda Otto And Rick Donald

BINGE, DAZN’s entertainment streaming platform, today announced that production has commenced in Sydney on Tough Love, a new Australian original comedy series about a family confronting the possibility of life without their mother and three very unprepared children.

Created by and starring Rick Donald (Population 11, Educators), Tough Love also stars acclaimed Australian actress Miranda Otto (The Lord Of The Rings, Talk To Me) as Kerry Hart, mother to 39-year-old Shane played by Donald, Liz Kingsman (F1: The Movie, Project Hail Mary) as daughter Steph, Hugo Johnston-Burt (Miss Fisher’s Murder Mysteries, Return To Paradise) as middle son Rodney, and Jay Ryan (North of North, Territory) as Steph’s partner Mick.

The series will be directed by Trent O’Donnell (Hacks, Sunny Nights) and Madeleine Dyer (Ghosts Australia), the directing team behind the award-winning BINGE Original Colin from Accounts.

Set within the chaos of a suburban Australian family, Tough Love follows Kerry as she receives a cancer diagnosis. Her immediate crisis isn’t her own mortality: it’s the terrifying realisation that all her adult children are totally incapable of surviving the world without her. Through the chaos, Tough Love explores the complicated bonds of family, the fear of losing someone you love and the messy, often hilarious struggle to become self-sufficient.

Rick Donald, Creator, Writer and Actor, said: “Tough Love draws on my observations of family, and the strange, funny and often difficult ways we look after the people we love. I wanted to explore what happens when a family is forced to confront something they’d rather not think about, while finding the humour in the chaos along the way.”

Hamish Lewis, Head of Scripted, Warner Bros. International Television Production Australia, said: “Rick Donald has built a world that is dangerously edgy, funny, honest and full of heart, alongside a brilliant cast that have decided to join us to bring these complicated characters to life. We are stoked to be working with BINGE, Screen Australia, Screen NSW and FOX Entertainment Global on the series and can’t wait to bring it to screens soon.”

Foxtel Group Executive Director, Entertainment Content, Daniel Monaghan, said: “Tough Love continues BINGE and DAZN’s commitment to delivering distinctive, premium Australian comedy, following the success of originals like Colin from Accounts. We were immediately drawn to Rick Donald’s sharp, heartfelt comedy about the messiness of family and being forced to grow up. With an outstanding cast led by Miranda Otto, Tough Love upholds our investment in authentic local storytelling, supported by our strong partnership with Warner Bros. International Television Production Australia, Screen NSW and Screen Australia."

Screen Australia Director of Narrative Content, Louise Gough, said: “Trent O’Donnell and Madeleine Dyer have a remarkable ability to find humour and heart in life’s most complicated moments. Combined with Rick Donald’s sharply funny writing, Tough Love captures the chaos of family life with brutal honesty and wit. The series explores universal themes of love, loss, dependence and resilience that will resonate with audiences not just in Australia, but around the world.”

Screen NSW Executive Director, Kylie Munnich, said: “Screen NSW is proud to support Tough Love, which promises to be a fresh, original series that navigates the weight of a cancer diagnosis and suburban family dysfunction with real humour. I’m thrilled to welcome Tough Love to NSW, with filming taking place across Sydney. I look forward to the eight-part series joining an exciting slate of Australian projects available on BINGE, including The Twelve and Colin from Accounts.”

Tough Love continues BINGE’s and DAZN’s commitment to delivering premium Australian content that resonates globally, and shines a spotlight on Australian culture, landscapes and stories.

Tough Love is a Warner Bros. International Television Production Australia production for DAZN’s Foxtel Group. Principal production funding from Foxtel and Screen Australia, in association with Screen NSW. Local distribution by Foxtel.

The series is produced by Hamish Lewis and Xanthe Heubel. Executive Producers are Michael Brooks and Rick Donald. Executive Producers for the Foxtel Group are Daniel Monaghan, Lana Greenhalgh and Joshua Longhurst. The series is Created and Written by Rick Donald. Directed by Trent O’Donnell and Madeleine Dyer.

[TV.Cynic]

The Real Housewives Of Melbourne Are Back!

Binge Announces The Highly Anticipated Return Of The Iconic Reality Series With Fan Favourite Gina Liano Set To Return

BINGE, DAZN’s entertainment streaming platform, today announced the highly anticipated return of the iconic reality series The Real Housewives of Melbourne with fan favourite Gina Liano confirmed to return for Season 6, with production beginning in 2027 and further cast announcements to be revealed in the coming months.

First launched in 2014, The Real Housewives of Melbourne became one of Australia’s most iconic reality series, delivering the glamour, humour, friendships and feuds that made the series a firm fan favourite. The series went on to become the most-watched reality show in Foxtel’s history, cementing its place as one of Australia’s most successful and talked-about reality franchises.

Gina Liano said: “It’s been a while between drinks, but some things are worth waiting for. I am delighted to be returning for the new season of The Real Housewives of Melbourne. I’ve missed the glamour, the fabulous women and, of course, the drama. I’m looking forward to seeing some familiar faces, meeting some new ones and getting back to what we do best - having a good time, looking fabulous and causing a little trouble along the way.”

Foxtel Group Executive Director, Entertainment Content, Daniel Monaghan said: “The speculation can finally end – we’re delivering what fans have been asking for, with Gina Liano returning to The Real Housewives of Melbourne. And while Gina’s return is just the beginning, we’ve got plenty more fabulous new and returning faces still to reveal. The Housewives are back, Melbourne, and we can’t wait to see what unfolds.”

Helen Kruger Bratt, Managing Director, UTAS UK added: “The Real Housewives of Melbourne has one of the most passionate fan bases out there, and it’s easy to see why - this is an iconic cast who bring something truly special to the screen. We’re delighted to be working alongside our partners at ITV Studios Australia and Foxtel to bring the show back, and we can’t wait for audiences to fall in love with it all over again.”

Beth Hart, Chief Content Officer, ITV Studios Australia said: “The Real Housewives of Melbourne is reality television at its absolute best - glamorous, outrageous, brilliantly funny and completely unpredictable. We’re incredibly excited to bring this iconic franchise back and introduce audiences to a new chapter that feels unmistakably Melbourne. Our ambition is to deliver everything fans have loved about the series, while opening the door to fabulous new friendships and stories. With Gina back at the heart of the action, some exciting surprises still to come and a city that provides the most spectacular playground imaginable, we can’t wait to get started.”

The new season will be an exciting co-production between ITV Studios Australia (Love Island Australia, The Voice) and Universal Television Alternative Studio UK Productions (UTAS UK), which is part of Universal Studio Group, the award-winning UK production company behind SNL UK, The Real Housewives of London, The Real Housewives of Cheshire and Made in Chelsea, bringing together local production expertise with extensive experience producing some of the world’s most successful reality franchises.

The one-hour unscripted format will follow the glamorous, ambitious and often chaotic lives of a group of women navigating Melbourne’s high society, capturing their friendships, families, businesses and personal rivalries as relationships are forged, tested and fractured both on and off camera.

Season 6 will deliver a high-octane, culturally relevant and unapologetically entertaining new chapter, reconnecting with the loyal fanbase while introducing The Real Housewives of Melbourne to a new generation.

The Real Housewives of Melbourne continues BINGE’s and DAZN’s commitment to delivering premium Australian content that resonates globally, and shines a spotlight on Australian culture, landscapes and stories.

The Real Housewives format is licensed globally by NBCUniversal Formats, a division of Universal Studio Group.

[TV.Cynic]

Wentworth: Halfway Home Welcomes Rachel Griffiths To The Cast

Sophie Lowe Also Joins The Ensemble As Filming Continues In Melbourne

BINGE, DAZN’s entertainment streaming platform, today revealed new cast members for its highly anticipated Australian original drama series Wentworth: Halfway Home, with Rachel Griffiths (Total Control, Six Feet Under) and Sophie Lowe (Beautiful Kate, Blow The Man Down) as part of the ensemble alongside returning fan favourites Susan ‘Boomer’ Jenkins (Katrina Milosevic), Franky Doyle (Nicole da Silva) and Lou Kelly (Kate Box).

Griffiths will play Moira, a glamorous new resident at Sal’s Halfway House. Convicted of fraud and paroled after serving three years of a five-year sentence, Moira traded a career in beauty therapy for a whirlwind second marriage into high society, living a life of penthouses and champagne before her husband’s death exposed their fortune as an elaborate house of cards. Blackmailer, loan shark, seductress, the residents of Sal’s Halfway House have no idea what they are in for.

Also, joining the cast is Sophie Lowe who plays Sam, a people-pleasing former stalker, now on parole after obsession over a broken relationship led to a break-in and assault, who’s found stability at Sal’s but harbors a vengeful streak beneath her eagerness to please. These new announcements join Alex King, who plays Dee and Chenile Chandler, who plays Lily as they form the new blood of Wentworth: Halfway Home and characters stepping into a world its most-loved originals still call home.

Rachel Griffiths said of joining the cast “Moira is a delicious character to bring to life and is going shake things up at the house. I am so excited to be working with such an amazing group of actors and creatives and being part of the iconic Wentworth world is going to be a lot of fun.”

Daniel Monaghan, Foxtel Group Executive Director, Entertainment Content, said: “Rachel Griffiths joining the cast of Wentworth: Halfway Home is a huge coup for the series. She brings extraordinary depth and screen presence to every role she takes on, and Moira is going to be a character audiences love to hate. This new chapter honours everything that made Wentworth such a phenomenon while pushing the world in bold new directions, and we can’t wait for audiences to meet the new faces alongside the fan-favourites they’ve followed for years.”

Production on Wentworth: Halfway Home is currently underway in Melbourne. Freshly paroled, Boomer arrives at Sal’s Halfway House determined to get custody of her daughter and build a life for them both. But when a body turns up, who can she trust in a home full of ex-cons? Getting out of prison was hard, but staying out may prove impossible.

Wentworth, a Fremantle production that premiered in 2013 on FOXTEL, reimagined the landmark series Prisoner and became a defining moment in Australian television, screening in over 170 territories worldwide across eight seasons.

Wentworth: Halfway Home premieres exclusively on BINGE and FOXTEL in late 2026.

Production credit
Wentworth: Halfway Home is a Fremantle Australia production for DAZN’s BINGE. (Heartbreak High, Bay of Fires and Wentworth). Major production investment from Foxtel and Screen Australia. Financed in association with VicScreen. Local distribution by Foxtel. International sales by Fremantle. Carly Heaton and Brett Popplewell are Executive Producers, Jess Paine is Co-Executive Producer and Dean O’Toole is Producer. Daniel Monaghan is Executive Director of Content for Foxtel, Lana Greenhalgh and Joshua Longhurst are Executive Producers for Foxtel. Gracie Otto is set up Director.

[TV.Cynic]

Binge Unveils Long-Term Supercharged NBCUniversal Deal Securing Exclusive First-Run Entertainment

• The brand-new season of hit thriller drama series The Day of the Jackal, an unparalleled and expanded library of iconic series and blockbuster movies, plus the largest collection of seasons in the Law & Order brand in Australia - all on BINGE, DAZN’s entertainment streaming platform.
• Expanded partnership will also see the Hayu app on Foxtel set-top boxes from 2028

BINGE will continue to be home to some of the world’s most anticipated new series and a deep catalogue of fan favourites, following the long-term extension of its partnership with leading global entertainment studio NBCUniversal (NBCU).

The new agreement, which commences in 2028, will continue to give BINGE and Foxtel subscribers exclusive access in Australia to first-run scripted programming from Sky Studios, as well as Universal Studio Group (USG)-produced series for Peacock.

Also included in the historic partnership extension are Pay-1 movies, the largest collection of seasons in the Law & Order brand in Australia, dedicated DreamWorks and Universal TV channels, a true crime channel, brand new series of popular reality franchises and seamless access to Hayu, home of the world’s biggest and most popular reality TV shows, through integration on Foxtel set-top boxes.

Foxtel Group Chief Executive Officer Patrick Delany said: “This is a landmark moment for Australian entertainment lovers. By securing these sought-after premium rights, we have delivered a supercharged extension that confirms DAZN’s commitment to BINGE and to providing Australians with the best entertainment from around the world.

"NBCUniversal has long been a cornerstone of our entertainment offering. This extension is a landmark, expanded partnership that secures a future slate of highly anticipated content.

“I’d like to pay tribute to the Global TV Distribution and International Networks & Direct-to-Consumer teams at NBCUniversal for their shared vision and commitment to our long-term partnership, and also to our dedicated team at Foxtel Group and DAZN who have done an outstanding job in securing an outcome that will fuel BINGE’s incredible momentum well into the future.

“From NBCU classics like The Office, Law & Order, and Downton Abbey, to modern day hits like The Day of the Jackal, The Paper, Ted, All Her Fault and The Five Star Weekend – BINGE is your streaming destination for years to come.”

Highlights of the extended partnership:

• Exclusive rights in Australia to first-run scripted programming from Sky and USG-produced drama and comedy series for Peacock.
• An expanded movie library with blockbuster franchises such as Fast and Furious, How to TrainYour Dragon, Minions, Bridget Jones, Despicable Me and Jurassic Park, in addition to multi-year Pay-1 window rights to highly anticipated titles from NBCU’s upcoming film slates.
• An extensive collection of iconic television shows including The Office, Downton Abbey, Friday Night Lights, and Brooklyn Nine-Nine, as well as select seasons of the Law & Order and Law & Order: Special Victims Unit libraries.
• Channel Carriage of popular NBCU channel brands Universal TV and DreamWorks, with the addition of the Universal Crime channel.
• Popular reality franchises including new seasons of Below Deck, Below Deck Mediterranean, The Real Housewives of Orange County, among many others.
• Hayu to join Foxtel’s app offering, providing a comprehensive world of premium reality TV.

Patrick continued: “Our goal has always been to give our customers more of what they love, and this partnership strengthens that promise. We will continue to collaborate with both local and international creators and distributors to bring the world’s best stories directly to Australian audiences.”

Chris Taylor, Managing Director, Asia Pacific, TV Distribution and International Networks & Direct-to-Consumer for NBCUniversal, said: "Foxtel Group has been one of NBCUniversal’s most valued partners for many years, and this long-term deal reflects both the strength of that relationship and our ongoing commitment to delivering premium film and television content that supports our clients’ businesses. Underpinning that commitment is a deep bench of world-class storytellers across our studios, whose work provides BINGE and Foxtel with a foundation for continued growth long into the future.

“This agreement also deepens our footprint in the market directly, with Hayu joining the Foxtel app suite alongside our Universal TV and DreamWorks channels, and we’re especially excited to bring the new Universal Crime channel to life with Foxtel. This is a partnership we’re proud to keep investing in, along with the stories that will define its next chapter."

The agreement and content also extend to Foxtel subscribers.

[RabbitEars]

@TV.Cynic

and we’re especially excited to bring the new Universal Crime channel to life with Foxtel

Excellent.

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@TV.Cynic

Created by and starring Rick Donald (Population 11, Educators), Tough Love also stars acclaimed Australian actress Miranda Otto (The Lord Of The Rings, Talk To Me) as Kerry Hart, mother to 39-year-old Shane played by Donald, Liz Kingsman (F1: The Movie, Project Hail Mary) as daughter Steph, Hugo Johnston-Burt (Miss Fisher’s Murder Mysteries, Return To Paradise) as middle son Rodney, and Jay Ryan (North of North, Territory) as Steph’s partner Mick.

Great cast but do we really need to see a semi-naked Rick Donald, looking like a long-haired, bearded, unkempt slob again?

[TV.Cynic]

A supercharged 2027 for BINGE and Kayo SPORTS unveiled at the DAZN Media+ Upfront

At the DAZN Media+ Upfront, DAZN’s Foxtel Group showcased its momentum, innovation and continued investment in Australian sport, entertainment and audiences.

Foxtel Group CEO Patrick Delany said: “With the global scale, capability and expertise of DAZN behind us, 2027 marks an exciting new chapter for Foxtel Group.

“An unrivalled sporting line-up with all tier-1 Australian sports locked in through to the next decade and beyond – all on Kayo SPORTS. A blockbuster entertainment slate packed with Australian Originals, international thrillers and a deep library of content from our over 100 studio and distribution partners – all on BINGE. And DAZN Media+ introducing more innovation and partnerships to ensure we connect brands with the stories and conversations that bring Australians together.

“As Australia’s biggest media company, our scale gives us the ability to make a meaningful contribution to the sports and entertainment ecosystem – from grassroots sport through to the world stage. Each year, $1 billion goes into sports rights and production, alongside $130 million supporting Australian news, drama and entertainment.

“The scale of our audiences, coverage, stories and investment also creates a powerful platform for our commercial partners to connect with Australians and be part of the moments that matter to them with every subscription, partnership and dollar invested helping fuel the growth of the ecosystem.”

Across dedicated BINGE and Kayo SPORTS moments, the Group announced an expanded slate of premium content, major sports rights and a new chapter for its leading sports brands.

Kayo SPORTS

At the DAZN Media+ Upfront, Kayo SPORTS reinforced its position as a leading destination for live sport, announcing major rights extensions and a strengthened brand proposition for 2027.

• Fox Sports and Kayo SPORTS evolution: In 2027, Fox Sports and Kayo SPORTS will come together under one powerful Kayo SPORTS brand. The evolution combines Fox Sports’ three decades of authority, trusted journalism, world-class production and iconic sporting voices with Kayo’s digital reach, fan connection and market-leading streaming experience.

• Long-term MotoGP agreement: Kayo SPORTS and Foxtel have secured a new long-term MotoGP agreement, remaining the exclusive Australian home of every MotoGP practice, qualifying session and race live, and ad-break free during racing. Alongside Formula 1, Supercars and MotorRacing 360, Kayo SPORTS will continue to be a leading destination for motorsport.

• Louis Vuitton 38th America’s Cup: Kayo SPORTS has extended its agreement to bring every moment of the Louis Vuitton 38th America’s Cup to Australian audiences, with every race live on Kayo SPORTS as Team Australia returns to challenge for the first time in almost three decades.

• A supercharged 2027 sports line-up: Kayo SPORTS will offer an unrivalled schedule of live sport in 2027, including every game of the NRL and AFL, domestic cricket, the BBL, Formula 1, Supercars and more than 50 live sports.

BINGE

For details see first post in topic.

BINGE highlighted its continued momentum with a strong pipeline of exclusive international content, Australian Originals, live news and sport.

• Expanded NBCUniversal partnership: BINGE has secured an enhanced deal with NBCUniversal, bringing exclusive first-run entertainment, including season two of The Day of the Jackal, an expanded library of iconic series and blockbuster films, and Australia’s largest collection of Law & Order series. The partnership will also see the Hayu app integrated into Foxtel from 2028.

• Rachel Griffiths joins Wentworth: Halfway Home: Golden Globe-winning Australian actor Rachel Griffiths has joined the cast of the highly anticipated next chapter of the global hit franchise. She joins Sophie Lowe, Alex King and Chenile Chandler in the new series, premiering on BINGE in late 2026.

• Return of The Real Housewives of Melbourne: The iconic reality series is returning, with fan favourite Gina Liano confirmed to be part of the cast.

• Miranda Otto joins Tough Love: Multi-award-winning Australian actor Miranda Otto has joined the cast of new BINGE Australian Original comedy Tough Love, which follows a family confronting the prospect of life without their mother.

• 2027 content slate: BINGE will deliver a big year of Australian Originals, new international series, returning global hits, and expanded live news and sport programming.

DAZN Media+

Foxtel Media announced its transition to DAZN Media+, marking the next chapter in its evolution following DAZN’s acquisition of the Foxtel Group in 2025. The new brand combines Foxtel Media’s leading local sport and entertainment audiences with DAZN’s global technology, data and commercial infrastructure, creating expanded opportunities for partners across Kayo SPORTS, BINGE, Foxtel, social and creator-led environments.

The company also made a number of announcements that further strengthen the ability for brands to connect with audiences around the moments that matter.

• Sports Audience Graph: DAZN Media+ unveiled Sports Audience Graph, a market-leading, multi-sport fan database built from the real viewing behaviour of six million Kayo SPORTS customers. Combining viewing, transaction, demographic and brand-affinity signals, it enables advertisers to plan, activate and measure campaigns against sales uplift across Kayo SPORTS, BINGE and Foxtel.
• Club Kayo: Australia’s first creator-powered sports media ecosystem, connecting brands with fans beyond the live event. Dedicated creator teams across cricket, AFL, NRL and motorsport will help brands engage with the culture, conversation and communities around sport year-round.
• In venue stadium advertising: A new partnership with SureVision gives brands access to premium in-stadium advertising at major venues including The Gabba and 4 Pines Park. By bringing stadium and broadcast media closer together, DAZN Media+ can extend the impact of on-ground signage through live moments, replays and social conversation.
• AI-enabled trading capabilities: Launching in 2027, a new AI-powered Sales Agent will streamline planning, buying and optimisation, giving partners direct access to inventory, pricing and live campaign performance data.
• Independent cross-platform measurement: A new partnership with AudienceProject will provide independent cross-platform measurement from 2027, delivering a single view of reach and incremental audiences across DAZN Media+ environments; Kayo SPORTS, BINGE, Foxtel Now and Foxtel Go.
• STARS AND INDUSTRY HEAVYWEIGHTS STEP OUT FOR BREAKFAST ON BINGE AND FOXTEL MEDIA’S 2027 UPFRONT EVENT

BINGE this morning hosted a Breakfast on BINGE event ahead of tonight’s 2027 Foxtel Media Upfront. The event celebrated key announcements such as the highly anticipated return of the iconic reality series The Real Housewives of Melbourne, as well as cast reveals for Wentworth: Halfway Home and Tough Love.

Breakfast on BINGE was attended by returning Real Housewives of Melbourne fan-favourite Gina Liano, as well as legendary Australian actress Rachel Griffiths (Total Control, Madam) and Sophie Lowe (Beautiful Kate) who are newly announced additions to the cast of Wentworth: Halfway Home.

Additional talent in attendance included previously announced Wentworth: Halfway Home cast Kate Box and Chenile Chandler, Kayo SPORTS presenter Yvonne Sampson, Penrith Panthers, NSW Blues and Australian Kangaroos Captain Isaah Yeo, media personalities Mitch Churi and Justin Hill, as well as creators Ash Hodgkinson, Aicha Robertson, Starr McGowan and Hannah Zaslawski.

The event precedes tonight’s Foxtel Media Upfront event at The Cutaway, Barangaroo, which will be attended by a star-studded line-up of Australian sport and entertainment personalities, along with executives and industry representatives. The event will showcase the upcoming slate of premium content across Kayo SPORTS, BINGE, and Foxtel.

Sports stars set to attend include: Kayo SPORTS’ Jonathan Brown (AFL), Tom Hawkins (AFL), Jess Webster (AFL), Adam Gilchrist (cricket), Alyssa Healy (cricket), Jared Waerea-Hargreaves (NRL), Lara Pitt (NRL), Braith Anasta (NRL), Grace Hayden (NRL / cricket), Megan Barnard (cricket / combat sports), Eloise Sohier (cricket / NRL), Mel Jones (cricket), Jess Yates (motorsport / NRL) and Mark Skaife (motorsport), as well as NRL star Jarome Luai and surfers Owen Wright and Laura Enever.

Entertainment talent will include: Thomas Cocquerel, Genevieve Hegney and Tai Hara (Colin from Accounts); Tom Walker (The Great Australian Bake Off); Cameron Daddo (Luxury Escapes: The World’s Best Holidays); Wendy Moore (Selling Houses Australia); and Neale Whitaker (Love It Or List It).

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KAYO SPORTS SHOWCASES 2027 LINE-UP AS THE ULTIMATE DESTINATION FOR SPORTS FANS

NEW PARTNERSHIPS, COMPREHENSIVE COVERAGE, THE BEST TALENT PROVIDING THE MOST COMPREHENSIVE INSIGHTS AND ANALYSIS

NEW CHANNEL NAMES BRINGING TOGETHER TWO POWERHOUSE SPORT BRANDS

Kayo SPORTS, a DAZN company, has unveiled a blockbuster 2027 line-up at the DAZN Media+ Upfront, bringing Australia’s biggest sporting moments together in one place and confirming its place as Australia’s sports leader.

Supporting the extraordinary line-up, it was also announced at the DAZN Media+ Upfront that in 2027, Australia’s two powerhouse sports brands, Fox Sports and Kayo SPORTS, will come together under one powerful Kayo SPORTS brand. The evolution combines Fox Sports’ three decades of authority, trusted journalism, world-class production and iconic sporting voices with Kayo SPORTS’ digital reach, fan connection and market-leading streaming experience.

As part of the transition, Fox Footy, Fox Cricket and Fox League will become Kayo Footy, Kayo Cricket and KayoLeague, while all other Fox Sports channels will become Kayo SPORTS. While the names evolve, the talent, passion, insight, quality and commitment to fans that have made Fox Sports a central part of Australian sporting culture will remain creating an even stronger, sharper and more exciting future for Australian sport.

An unmatched line-up

Building on the record breaking 2026 seasons, in 2027, Kayo SPORTS and Foxtel will continue to be the only place to watch every AFL and NRL home-and-away game, live, with no ad-breaks during play, stunning 4K coverage for select matches and the world-class commentary and production.

Kayo SPORTS’ Summer of the Century is already underway, delivering Australia’s biggest cricket summer yet. With exclusive live coverage of South Africa, England and India, alongside the New Zealand Test series, every ball of the BBL and WBBL, and every over of the landmark 150th Test at the MCG, Kayo SPORTS is the place for cricket’s biggest summer.

The action continues on the track and in 2027, Kayo SPORTS remains the undisputed home of motorsport, with every Formula 1® and Supercars practice, qualifying session and race available live and on demand.

And at DAZN Media+ Upfront, Kayo SPORTS confirmed that it has renewed its MotoGP™ partnership into the next decade. The partnership, which is the longest running partnership between MotoGP and a broadcaster in the world, will extend beyond thirty years with the new deal, ensuring every MotoGP practice, qualifying session and race remains live on Kayo SPORTS, including the Australian MotoGP which welcomes a new home in Adelaide in 2027.

Also announced on the evening, Kayo SPORTS has extended its agreement with the America’s Cup to bring every moment of the Louis Vuitton 38th America’s Cup to Australian fans. The Cup will see Team Australia return to the competition for the first time in almost three decades, with the dream trio of Olympic gold medallist and two-time World Sailor of the Year Tom Slingsby, three-time America’s Cup winner Glenn Ashby, and navigator from Australia’s famous 1983 victory, Grant Simmer, leading the challenge against current Defender, Emirates Team New Zealand. Alongside SailGP, the addition of the America’s Cup makes Kayo SPORTS Australia’s home of sailing.

And confirming its place as Australia’s home of golf, Kayo SPORTS also announced an extension to its long-standing partnership with the PGA TOUR, ensuring golf fans can enjoy every event of the season. On top of this, subscribers can enjoy all the men’s majors, the Australian Open, the BMW Australian PGA Championship and the DP World Tour, as well as the Women’s Australian Open and Australian WPGA Championship.

Foxtel Group Executive Director – Commercial, Sport Adam Howarth said: “Our $1 billion annual investment in sports rights and production is what enables us to bring Australians an unrivalled breadth and depth of sport, while also delivering value well beyond the screen through grassroots sport, community programs and pathways for the next generation.

“In 2027, Kayo SPORTS will bring fans an extraordinary line-up of live sport, with more of the biggest competitions, teams and moments Australians love, all in one place. The scale of that offering, combined with the quality of the viewing experience and world-class production from Fox Sports, is what defines the value of KayoSPORTS. It’s a proposition that is uniquely Australian, but now backed by the global reach, expertise and ambition of DAZN.”

Home to every big sporting moment, on the field and off, in 2027 and beyond

2027 will be a history-making year for rugby league, with the Perth Bears entering the NRL and an additional game added to every full round, taking the schedule to nine matches each weekend – with every single match available on Kayo SPORTS.

The season will launch in Las Vegas, with Kayo League on the ground to bring fans closer to the build-up ahead of the opener at Allegiant Stadium. Kayo SPORTS will deliver every game of every round, including the marquee Magic Round weekend at Suncorp Stadium, featuring every club live and ad-break free during play.

In the AFL, Western Australia and South Australia will renew their historic rivalry in February when they meet in Perth for AFL Origin, live on Kayo Footy. The AFL season then gets underway in March, with Kayo SPORTS and FOXTEL once again the only place to see every game of every round of the AFL Premiership season live and the only place to see any AFL game on a Saturday live nationally for at least the first eight rounds of the season.

To sit alongside the AFL, and Kayo SPORTS and DAZN’s commitment to supporting pathways, in 2027, the AFL’s new Sydney Football League ‘Match of the Round’ will also be available to stream live on Kayo Freebies.

Supporting Kayo SPORTS’ unrivalled live coverage of the AFL and NRL is a star-studded line-up of experts delivering the analysis, opinion and entertainment fans know and love. Hit shows including NRL 360, AFL 360, The Late Show with Matty Johns, Face To Face, Bounce, Midweek Tackle, First Crack and On The Couch will continue to keep fans connected to the stories behind the sport.

As the home of motorsport, Kayo SPORTS will also bring fans the biggest stories from the world of racing through MotorRacing 360, hosted weekly by Jess Yates and News24’s Paul Murray, with Supercars legend Mark Skaife and high-profile guests from around the world.

For U.S. sports fans, Kayo SPORTS’ world-leading ESPN agreement continues to bring the world’s biggest athletes and leagues to Australian screens, including the NBA, NFL, MLB, WNBA and NHL. Closer to home, the NBL and WNBL are also available through ESPN on Kayo SPORTS.

Combat sports fans can also continue to enjoy the best from inside the ring and the Octagon on Kayo SPORTS, including No Limit Boxing, Matchroom fights in conjunction with DAZN, and UFC Pay-Per-Views.

Fox Sports Managing Director Steve Crawley said: “We continue to set the standard for sports broadcasting at Kayo SPORTS and, in 2027, will be raising the bar even higher through an unmatched offering of more than 50 sports, best in class production, and the most experienced and entertaining line up of talent in the industry. Fans turn to us for the best coverage of the sports they love.

“With the support of DAZN now behind us, Kayo SPORTS is only going to grow and grow and grow into a sports media powerhouse.”

Beyond 2027

As the 2027–28 Summer of Cricket reaches its climax, Kayo SPORTS will turn up the heat with an expanded surfing offering through a new partnership with the Surfing Super League. The groundbreaking Australian-built competition will bring a fast, entertaining format to nine iconic beaches around the country from January 2028, featuring some of the sport’s biggest names and a fresh new way for fans to experience surfing.

The momentum continues into 2028, with the Tasmania Devils set to enter the AFL and Kayo SPORTS’ new NRL agreement commencing, delivering more teams, more games and even more exclusive action for fans.

All coverage is also available to Foxtel subscribers.

[TV.Cynic]

KAYO SPORTS SETS COURSE FOR THE LOUIS VUITTON 38TH AMERICA’S CUP WITH NEW AGREEMENT

EVERY RACE LIVE ON KAYO SPORTS AS TEAM AUSTRALIA RETURNS TO CHALLENGE FOR THE FIRST TIME IN ALMOST THREE DECADES

Kayo SPORTS, a DAZN company, and the America’s Cup Partnership have revealed an extended broadcast agreement to bring every moment of the Louis Vuitton 38^th America’s Cup to audiences, cementing Kayo SPORTS as Australia’s home of sailing.

Under the new deal, sports fans can watch the Louis Vuitton 38^th America’s Cup, including the Preliminary Regattas, Louis Vuitton Cup Challenger Selection Series 2027, America’s Cup Match 2027, Women’s America’s Cup, and Youth America’s Cup, live on Kayo SPORTS and FOXTEL. As part of the agreement, live coverage and highlights will also be available through Kayo Freebies and on BINGE, extending the reach of the sport to even more Australians.

The 2026-2027 season launched the thrilling ‘Road to Naples’ with a three-day Preliminary Regatta Sardinia from May 22-25, 2026, before the action continues in Naples from the September 24-27 and into 2027 with the Challenger Selection series in May-June, and the America’s Cup Match in July 2027.

The Louis Vuitton 38^th America’s Cup will see Team Australia return to the competition for the first time in almost three decades, with the dream trio of Olympic gold medallist and two-time World Sailor of the Year Tom Slingsby, three-time America’s Cup winner Glenn Ashby, and navigator from Australia’s famous 1983 victory, Grant Simmer, leading the challenge against current Defender, Emirates Team New Zealand.

For the first time in the event’s history, every team to have previously won the America’s Cup will be represented in the competition.

Foxtel Group CEO Patrick Delany said: “Our extended agreement to bring the Louis Vuitton 38th America’s Cup to our audiences reinforces Kayo SPORTS’ commitment to delivering world-class sailing to Australian fans. Together with the America’s Cup Partnership, we’re growing the sport’s audience and connecting more Australians with the drama and spectacle of the competition.

“With Team Australia returning to the challenge for the first time in nearly three decades, there’s never been a more exciting time for sailing in this country.”

Marzio Perrelli, Chief Executive Officer of the America’s Cup Partnership welcomed Kayo SPORTS saying: “Kayo SPORTS’ unrivalled reach across Australia makes them the perfect partner to bring the Louis Vuitton 38^th America’s Cup to fans across the country. This agreement ensures audiences won’t miss a moment as Team Australia mounts another historic challenge on the world stage.”

Team Australia CEO Grant Simmer, navigator aboard Australia II during its historic 1983 America’s Cup victory, said: “Forty years ago, Australia II showed what Australians can achieve when we come together behind a bold ambition. Now, we’re excited to be bringing Australian sailors, designers and innovators back under one flag to challenge for the America’s Cup once again in 2027. We know how much this competition means to Australians, and we’re grateful that fans across the country will be able to follow the journey on Kayo SPORTS.”

Founded in 1851, the America’s Cup is the oldest, continually contested trophy in international sport, and widely regarded as the pinnacle of yacht racing, combining the world’s best sailors with cutting-edge technological innovation as national teams representing yacht clubs around the world compete for the ultimate prize.

The agreement further strengthens DAZN and Kayo SPORTS’ position as Australia’s sports leader with an unrivalled line up of AFL, NRL, Supercars, Formula 1^® and cricket alongside the best of U.S. sports through ESPN including the NFL, NBA, NHL, and NBL.

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KAYO SPORTS AND MOTOGP™ LOCK INTO NEW LONG-TERM AGREEMENT AS COMPETITION ENTERS NEW ERA

Kayo SPORTS will remain the home of every race of the MotoGP™ Championship following a multi-year extension with the MotoGP Sports Entertainment Group, ensuring Australian motorsport fans can enjoy every moment of the world’s premier motorcycle racing championship live and in High Definition.

Under the agreement, which commences in 2027, DAZN’s Kayo SPORTS and FOXTEL will remain the only place in Australia to watch every MotoGP™ qualifying, practice and race live and ad-break free during racing.

Foxtel Group CEO Patrick Delany said: “With world-class racing and a championship battle going down to the wire, MotoGP™ has never been more thrilling. And there’s plenty more to come, with 2027 marking a significant new chapter for the sport, including major regulation changes, four of the five current champions changing manufacturers, and a new home for the Australian Grand Prix in Adelaide.

“2027 marks 30 years as broadcast partner for the MotoGP™, representing three decades of supporting and growing alongside the sport. With this renewed deal, Kayo SPORTS subscribers will have a front row seat to all the upcoming action as we continue to bring Australian viewers every race, every battle and every moment live for years to come, alongside our hugely successful MotorRacing 360 show.”

Carlos Ezpeleta, Deputy CEO, MotoGP™ Sports Entertainment Group, said: “Australia has always been one of MotoGP’s most passionate markets, and we are delighted to extend our partnership with DAZN’s Kayo SPORTS and FOXTEL, ensuring fans continue to have access to every session, every race and every unforgettable moment of the championship.

“This new agreement further extends what is the longest broadcast partnership in MotoGP’s history, underlining both the strength of our relationship and the enduring passion of Australian fans for the sport.”

“As MotoGP prepares to enter an exciting new era from 2027, with new technical regulations, evolving competition and a new home for the Australian Grand Prix in Adelaide, it is more important than ever to work with partners who share our commitment to delivering the highest quality coverage and fan experience. We look forward to continuing to grow MotoGP’s audience in Australia together, bringing fans even closer to the riders, teams and stories that make this sport so unique.”

The extension of the MotoGP™ agreement follows Kayo SPORTS and FOXTEL renewing their agreements with Formula 1 and Supercars, cementing their position as the home of motorsport in Australia and the only place to watch every race from the world’s leading motorsport championships.

Foxtel Group’s Executive Director – Commercial, Sport Adam Howarth said: “Motorsport is firmly part of Australia’s tier-one sporting landscape, alongside the AFL, NRL and cricket, and Kayo SPORTS is the place fans can watch it all. From Formula 1 and MotoGP™ to Supercars and Australia’s biggest sporting competitions, KayoSPORTS brings the very best of more than 50 live sports together in one place. DAZN holds MotoGP™ rights in Spain and Portugal, and this extension reflects not only our strong support for MotoGP™, but also DAZN’s role as a global partner in growth for this awesome sport.”

The 2026 MotoGP™ Championship continues on Friday September 11 for the Grand Prix of San Marino and the Rimini Riviera, with the final MotoGP™ on Phillip Island, Australia starting on Friday October 23. Every practice, qualifying and race is live and ad-break free during racing on Kayo SPORTS and FOXTEL.

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DAZN Media+ takes the global stage as Foxtel Media’s next chapter

DAZN rebrands its innovative Australian advertising arm

DAZN Media+, the innovative advertising arm formerly known as Foxtel Media, today unveiled its new brand at the company’s 2027 Upfronts - the debut media event at The Cutaway, Barangaroo’s recently reopened cultural and event destination.

The rebrand follows DAZN’s acquisition of the Foxtel Group in 2025. Operating in more than 200 markets, DAZN is the world’s leading sports streaming platform reaching 300 million viewers globally and delivering more than 90,000 live events each year.

The identity signals a new era for DAZN Media+ in a rapidly evolving media landscape. Building on Foxtel Media’s established Australian presence, DAZN Media+ represents the advertising interests of Kayo SPORTS, BINGE, Foxtel and Foxtel Go. Backed by DAZN’s global scale, market-leading technology and investment in sports-entertainment innovation, it gives brands more effective ways to connect with premium audiences in the moments that matter.

Mark Frain, CEO, DAZN Media+, said: “DAZN Media+ isn’t just a new name - it’s a declaration of what we can now offer brands across Australia. We are closer to the action than ever before: from where we point the cameras, to the stadiums where the action unfolds, to the creators who extend the conversation beyond the final whistle.

“Since joining the DAZN family, we’ve accelerated innovation at an unprecedented pace. DAZN Media+ gives brands more opportunities to be part of those defining moments through cutting-edge formats, expanded capabilities and stronger connections with audiences.

“We will continue to serve our partners, brands and agencies with the same passion and commitment, now backed by smarter tools and a more powerful global ecosystem. It’s the same team, with even more to offer - and we’re only just getting started.”

The new DAZN Media+ logo and brand architecture was designed by DAZN’s in-house Australian creative team, BALBOA. By combining massive scale with precision-led advertiser tools, DAZN Media+ provides brands with unprecedented access to the moments, conversations and experiences shaping modern culture.

DAZN in Australia is the biggest non-government funder of sport, contributing over $1B a year in sports rights and production. This investment helps drive community participation and powers live and on-demand coverage of more than 50 sports,

across major national and international codes including AFL, NRL, Cricket, Formula 1, Supercars, NBA, and NFL. BINGE also hosts the best in local and international entertainment, with the most extensive collection from the world’s best creators including NBCU, FX, A24, BBC and Sony.

[TV.Cynic]

DAZN Media+ unveils Sports Audience Graph

Transforming fan intelligence into measurable commercial outcomes

DAZN Media+ has unveiled Sports Audience Graph, a multi-sports fan database based on real behaviour from six million first-party data sports fans, built since Kayo SPORTS’ 2018 launch.

Announced at DAZN Media+'s Upfront at The Cutaway, the solution matches club members and Kayo SPORTS viewers against verified transaction data, and integrates demographic information, brand affinity and sports viewing behaviour. Purpose built to support planning, activation and measurement, it offers the richest insights available to date on Australian sports fans.

For advertisers, this means moving beyond broad demographics to precision targeting - knowing where a code’s most engaged supporters live, when they’re most receptive, the viewing environments they prefer, and the interests driving their purchases. Brands can then reach these audiences directly across Kayo SPORTS, BINGE and Foxtel, and measure campaigns against sales uplift rather than reach and recall alone - linking media investment to genuine purchasing behaviour.

Nev Hasan, Chief Sales Officer, DAZN Media+ commented, "The Australian sports ecosystem is data-rich but insight-poor. With Sports Audience Graph, brands can finally connect the dots and tell the bigger story, using the wealth of data from clubs, codes, ticketing platforms and retailers.

“We’ve seen through our work with CommBank iQ how connecting premium audiences with purchasing behaviour can help advertisers understand how their investments translate into outcomes. Sports Audience Graph builds on this. By bringing these signals together in a privacy-safe way, marketers can move beyond demographics to understand the real behaviours and passions of their audience - driving more relevant campaigns, more effective media investment and stronger commercial outcomes for brands, rights-holders and fans alike,” Hasan said.

The Sports Audience Graph also enhances the commercial value of fan data for codes and clubs, helping them grow sponsorship revenue and deepen fan engagement. It provides a clearer view of audience affinity - distinguishing fanatics, fans and followers - as well as where supporters are watching from, enabling clubs and codes to identify and reach audiences beyond their local markets. Paired with CommBank iQ, it also reveals the categories and brands their fans engage with most, informing sponsorship and partnership strategies to deliver stronger return on investment.

DAZN Media+ continues to extend partner access beyond live sport broadcasts, becoming the most valuable partner for brands in helping them connect to fans in defining moments.

Sports Audience Graph will be available for DAZN Media+ agency and brand partners from 2027.

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DAZN Media+ launches Club Kayo, bringing brands into the heart of Australian sports fandom

New creator-powered ecosystem connects brands with fans year-round across AFL, NRL, Cricket and Motorsport

DAZN Media+ is taking sports fandom beyond the live broadcast with the launch of Club Kayo, a new creator-powered sports media ecosystem designed to put creators, communities and brands at the heart of Australia’s biggest sporting conversations.

The ecosystem kicks off with four dedicated creator teams: Club Kayo Cricket, Club Kayo AFL, Club Kayo NRL and Club Kayo Motorsport. Each team will be retained across the season, developing distinctive, repeatable weekly formats and building familiarity with audiences over time, rather than relying on individual, campaign-based creator activations. The dedicated creator squads will react to the biggest moments as they happen, sitting at the intersection of sport, entertainment and pop culture.

The launch reflects how modern fans engage with the games they love. They don’t just watch matches; they react, debate, remix, share and create. DAZN’s global fan study found that 81% of hyper-engaged fans want to feel part of sport beyond spectating.

With 67% of sports fans globally seeing creators as a critical part of sports culture, Club Kayo is built to meet this demand - bringing creator voices into the Kayo SPORTS ecosystem, combining their authenticity with the rights, vision and broadcast access only Australia’s largest sports broadcaster can provide.

Ted Helliar, Director of Engagement, Community & Fandom - Kayo and FOX SPORTS said, “Club Kayo brings together an unrivalled network of creators and their communities to help shape Australian sports fandom, giving them a sustained role alongside the sports they are passionate about.

“Through dedicated teams and repeatable formats, creators can build deeper connections with fans across the season, while tapping into the sporting moments, expertise and platform environment of Kayo SPORTS. It is designed to give their communities more reasons to come together, contribute and stay connected to the codes they love.”

Club Kayo creates new ways for brands to engage fans beyond the live event, with creator-led formats across major codes tailored to different brand objectives and investment levels.

Toby Dewar, Director of Customer Engagement, DAZN Media+ added, “For brands, Club Kayo creates a credible way to build a meaningful presence within sports culture, whether they are extending an existing sports investment or entering the category for the first time. With 74% of hyper-engaged fans saying they feel more connected to brands that add to the entertainment of sport, there is a clear opportunity for advertisers to contribute value in the moments around the game.

“Importantly, this is not a one-off creator activation model. Club Kayo provides an always-on ecosystem that can help brands build relevance over time, with the scale, premium environment and audience intelligence of Kayo SPORTS behind it. The result is more ways for advertisers to earn attention and deliver value to fans across the sporting calendar.”

Building on the global success of creator-powered sports initiatives including DAZN48 around the FIFA World Cup, the launch brings this approach to Australia’s leading sports codes. DAZN Media+ continues to expand its role in the sports ecosystem - from owning the live moment to building what happens around it: the conversation, the community, the culture and the fandom.

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DAZN Media+ extends sports advertising offering with SureVision

Connecting the live sporting experience, from venue to viewing

DAZN Media+ is partnering with premier sporting screen technology company SureVision to bring brands into the nucleus of live sport with in-stadium, on-the-ground advertising.

SureVision represents some of the most premium on-ground advertising inventory in Australian sport, from the iconic Gabba stadium to 4 Pines Park, the home of the Manly Sea Eagles. Effective immediately, DAZN Media+ is the principal partner for SureVision’s in-stadium assets in 2027, including perimeter ribbon signage, scoreboards and wayfinding.

The collaboration will see DAZN Media+ offer brands a single-entry point into the sports ecosystem, connecting broadcast advertising, in-program integration, social media and, now, in-stadium opportunities. By bringing broadcast and stadium media closer together, DAZN Media+ can help extend the impact of on-ground signage beyond the stands - through the live moments, replays and conversations that engage fans wherever they watch.

Mark Frain, CEO, DAZN Media+ commented: “As the last mass-scale cultural connector and the last stronghold of appointment viewing, sports is the most valuable commercial environment in Australia - yet not every brief includes sport. This partnership extends DAZN Media+’s reach to on-the-ground advertising, empowering brands to embrace sports by providing more ways to reach Australians in the moments that matter.

“From the cameras that capture every moment, to the stadiums where it unfolds, we’re closer to the sporting experience and where the live action takes place. The future will belong to the brands and agencies that can surround the fan completely: connecting the spectator journey, amplifying every electric moment and being part of every conversation.

“Brands want ecosystems, not isolated assets, and this partnership is the first of many for DAZN Media+ as we help embed brands at the heart of the action, on the field, in the broadcast and beyond.” he added.

Consultation with clubs, codes and brands highlighted how fragmented sports advertising can be. By bringing broadcast, digital and stadium assets closer together, DAZN Media+ is making it easier for brands to invest in sport and for rights holders to maximise the value of their inventory.

Nicholas Ebbeck, CEO, SureVision commented: “Our stadium network puts brands in front of highly engaged fans in some of Australia’s most recognisable and frequented sporting venues. We’re delighted to partner with DAZN Media+ to unlock the power of our best-in-class stadium display networks and bring more brands to the table to support our Australian sports teams and codes, making it simpler to build a truly connected sports presence.”

[ElCapitanCranky]

@TV.Cynic

• Fox Sports and Kayo SPORTS evolution: In 2027, Fox Sports and Kayo SPORTS will come together under one powerful Kayo SPORTS brand. The evolution combines Fox Sports’ three decades of authority, trusted journalism, world-class production and iconic sporting voices with Kayo’s digital reach, fan connection and market-leading streaming experience.

So Fox Sports becomes Kayo Sports? Like Fox League becomes Kayo League and so on?

Also, are they eventually getting rid of the Foxtel brand? Feels a bit like the whole Nine/WIN Network/NBN News mess…

[TV.Cynic]

DAZN Media+ launches AI-powered agentic trading to revolutionise premium video buying

Giving advertisers and agencies faster, more direct access to inventory, pricing and live campaign data.

DAZN Media+ is entering the next evolution of media trading, introducing an AI-powered Sales Agent designed to make it faster and easier for advertisers and agencies to discover, evaluate and transact premium video inventory.

The agentic solution will enable advertisers, agencies and technology partners with buyer agents to connect directly with DAZN Media+ inventory through global and local industry standards. The agentic solution will be built agnostically, providing our partners direct access to its catalogue, pricing and data.

The Sales Agent streamlines the transaction process across the media buying journey, from discovering live inventory and refining proposals to confirming buys and querying live campaign performance. Buyer agents can access available formats, dayparts, audiences and pricing, while structured exchanges enable proposals to be refined without lengthy email negotiations.

Nev Hasan, Chief Sales Officer, DAZN Media+ said: “The way media is bought is evolving, and we want to make sure DAZN Media+ remains easy to discover, easy to access and easy to transact with as our clients’ technology and workflows develop.

“This is not about replacing the relationships and expertise that sit behind great media buying. It is about harnessing AI to give buyers and our sales teams better, faster access to the information they need, streamlining buying workflows and creating a more seamless way to transact. In doing so, it frees up more time for the work no tool can replicate - building relationships, developing strategy and solving client business challenges together.

For media buyers, the solution is designed to optimise and simplify working with DAZN Media+. From faster discovery of relevant premium inventory and accessing timely, structured information, to supporting more efficient planning, buying and reporting with less manual administration.

The AI-powered endpoint will go live in 2027, giving advertisers and agencies a new way to access and transact on premium video inventory while keeping human expertise and relationships at the centre of media buying.

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DAZN Media+ partners with AudienceProject for independent cross-media audience measurement

Advertisers will gain a single view of campaign reach and frequency, including incremental reach across DAZN Media+’s premium video ecosystem from 2027

DAZN Media+ has partnered with AudienceProject, a leading provider of independent cross-media measurement, to introduce unified cross-media audience measurement across its premium video ecosystem. The partnership will provide advertisers with a consistent view of campaign reach and frequency across Kayo SPORTS, BINGE, Foxtel Go and linear TV.

The agreement follows the recent announcement of a collaboration between the Video Futures Collective (VFC) and AudienceProject to bring independent cross-media measurement to Australia. As a founding VFC member, DAZN Media+ has entered its own commercial agreement with AudienceProject to deliver consistent, independently measured reporting for its advertising partners.

Combining census-level campaign delivery data from across DAZN Media+’s platforms with AudienceProject’s independent audience panel, the initiative enables advertisers to understand campaign demographics, co-viewing, reach and frequency, and overlap across platforms using a single and consistent measurement methodology.

The solution will also enable advertisers to measure the incremental reach delivered by individual platforms, including the additional audiences reached through Kayo SPORTS and BINGE beyond linear TV. This will provide advertisers and agencies with greater visibility into the total reach of an integrated linear and streaming campaign, supporting better-informed media planning and investment decisions.

Nev Hasan, Chief Sales Officer, DAZN Media+, said: “Our cross-platform testing has shown the role streaming can play in extending campaign reach, with previous analysis identifying that streaming added 36% reach to AFL and 27% to NRL campaigns. Now, with AudienceProject, we can take that principle from a test environment into a consistent cross-media solution across our entire premium video ecosystem.

“From 2027, for the first time, we’ll be able to independently demonstrate the true scale and unique reach of our combined assets through a globally recognised measurement platform. Advertisers will have a clearer view of the audiences Kayo SPORTS, BINGE, Foxtel Now and Foxtel Go deliver alongside linear TV, including the incremental value each platform contributes. That shifts the focus from where an audience is watching to the real value each platform contributes, enabling smarter planning, more effective investment and better outcomes across total TV.”

Thomas Gregers Honoré, CEO, AudienceProject, said: “AudienceProject has been working with leading media owners and advertisers globally to address the growing need for independent cross-media measurement that reflects today’s increasingly complex media environment. Bringing that experience to Australia is an important next step for the market, and our work with DAZN Media+ will help accelerate the adoption of more robust, comparable measurement as streaming continues to grow.”

AudienceProject’s measurement solution will be available to DAZN Media+ clients from 2027, giving advertisers an independent and comparable basis for evaluating campaign performance across DAZN Media+ platforms.

About AudienceProject

AudienceProject is a leader in independent, AI-powered cross-media measurement, enabling advertisers, media owners and the industry to trust, prove and improve advertising outcomes through a scalable SaaS platform.

Built on deep integrations, robust methodology, and a privacy-first architecture with AI as the engine behind our measurement, AudienceProject provides always-on measurement of omnichannel advertising across markets, accurately building deduplicated cross-media audiences in a fragmented and privacy-constrained ecosystem, enabling a full funnel understanding of performance for campaign planning, optimisation, and evaluation.

[TV.Cynic]

Key announcements unveiled by Foxtel Media, marking the next chapter for the business as it transitions to DAZN Media+.

Foxtel Media becomes DAZN Media+

• The business is entering a new era as Foxtel Media transitions to DAZN Media+, bringing together its sport, entertainment and cultural offering with new capabilities designed to make it easier for advertisers to plan, activate and measure across the full ecosystem.

Sports Audience Graph: Turning fan data into action

• The new Sports Audience Graph brings together insights from more than 6 million first-party sports fans, enabling smarter audience planning, addressable activation and measurement against sales outcomes.

Club Kayo: Where sport meets culture

• Australia’s first creator-powered sports media ecosystem, Club Kayo gives brands new ways to participate in the culture and conversation around live sport through creators and fan communities.

SureVision Stadium Partnership: More opportunities beyond the screen

• New opportunities across stadium, broadcast, social and club environments will give brands more ways to connect with sports audiences, including premium on-ground inventory through the SureVision partnership and at Kayo Stadium.

AI-powered media trading

• Launching in January 2027, new AI-enabled planning, buying and optimisation capabilities will make it faster and easier for advertisers and agencies to discover, transact and manage premium video inventory.

Independent cross-platform measurement

• A new partnership with AudienceProject will deliver independent cross-platform measurement from 2027, providing a single view of reach and incremental audiences across participating platforms.

[TV.Cynic]