Foxtel Upfronts 2026

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BINGE REVEALS UPCOMING CONTENT SLATE, AND IT’S ‘OH SO SATISFYING’

NEW LOCAL COMMISSIONS, MORE SEASONS OF FAN FAVOURITE ORIGINALS PLUS HUGE RANGE OF ANTICIPATED GLOBAL SHOWS PROVIDE UNRIVALLED ENTERTAINMENT

BINGE today showcased a bold and diverse slate of entertainment including homegrown Australian dramas and groundbreaking reality, along with an incredible line-up of new and returning international shows delivering audiences the ultimate bingeworthy entertainment experience.

Dani Simpson, BINGE GTM Managing Director, said: “BINGE offers unparalleled breadth and quality of entertainment, combining over 100 content partners with compelling original productions. Customers can enjoy an extraordinary world of global hits, the most talked about shows, and the best of Australian storytelling.”

Exciting New Australian Originals

In 2026, several compelling new original series will premiere on BINGE including:

RUN, a high-octane crime drama inspired by the exploits of Australia’s most infamous bank robber, Brenden Abbott, and starring George Mason, Robyn Malcolm, Keiynan Lonsdale and Ashleigh Cummings.

For true crime fans who want to dive further into the back story, BINGE in partnership with WBITVP Australia, will deliver a 2 x 1-hour documentary series telling the unbelievably true story of Abbott’s life in THE POSTCARD BANDIT.

APOCALYPSE , an epic, emotionally charged reality series produced in partnership with the UK’s Channel 4 – where everyday people must work together to answer the ultimate question: could you survive the end of the world?

New commission, TOUGH LOVE, a comedy series in partnership with WBITVP Australia, about adult siblings navigating the prospect of losing their mother and the need to become self-sufficient to survive.

Returning Australian Hits

Fan-favourite originals are back with new seasons, including:

Global hit COLIN FROM ACCOUNTS returning for a third season, with Patrick Brammall and Harriet Dyer once again writing, starring, and executive producing.

Starring Leah Purcell, a highly anticipated second season of HIGH COUNTRY, produced by Sony Pictures Television’s Curio Pictures, will see Sergeant Andie Whitford involved in a case far bigger than she ever imagined.

BILLION DOLLAR PLAYGROUND , in partnership with Ronde Media, will return for another season of high-stakes luxury and drama.

Andrew Winter, Wendy Moore, and Dennis Scott return for an 18th season of Australia’s most-loved property series, SELLING HOUSES AUSTRALIA and will also reunite on screen for a six-episode series of INSIDE SELLING HOUSES AUSTRALIA: NEW BEGINNINGS.

Returning for a ninth season is beloved baking competition THE GREAT AUSTRALIAN BAKE OFF with judges Rachel Khoo and Darren Purchese and hosts Tom Walker and Natalie Tran guiding a new batch of amateur bakers.

Unmissable International Series

BINGE is home of the world’s most talked-about international content including:

All-new workplace comedy DMV starring Harriet Dyer.

The gripping suburban thriller ALL HER FAULT with Sarah Snook, Jake Lacy and Dakota Fanning.

Romantic comedy FILM CLUB featuring Aimee Lou Wood and Suranne Jones.

Period drama AMADEUS, starring Will Sharpe and Paul Bettany, shines a light on the legacy of Wolfgang ‘Amadeus’ Mozart.

The star-studded drama THE FIVE-STAR WEEKEND with Jennifer Garner, Regina Hall, Gemma Chan, Chloë Sevigny, D’Arcy Carden, and Harlow Jane.

THE DEATH OF BUNNY MUNRO with Matt Smith based on the novel of the same name by Nick Cave.

Plus, THE LADY, starring Natalie Dormer; THE ‘BURBS, a new series adaptation of the 1989 film of the same name with Keke Palmer; PONIES featuring Emilia Clarke and Haley Lu Richardson, DEAR ENGLAND starring Joseph Fiennes; THE OTHER BENNET SISTER with Ella Bruccoleri; THE COPENHAGEN TEST starring Simu Liu.

Returning International Hits

The final season of the steamy, time-travelling smash hit OUTLANDER.

A second season of TED, based on everyone’s favourite foul-mouthed teddy bear.

New seasons of TASKMASTER, GRAND DESIGNS UK, THE GREAT BRITISH BAKE OFF ,

and NEXT LEVEL CHEF with Gordon Ramsay.

The Real Housewives franchise will continue to deliver the drama with THE REAL HOUSEWIVES OF ORANGE COUNTY airing now and a new season of THE REAL HOUSEWIVES OF BEVERLY HILLS coming soon.

Fan favourite BELOW DECK MEDITERRANEAN returns, alongside new and returning seasons of SWEETPEA, SATURDAY NIGHT LIVE, CHICAGO P.D., LAST WEEK TONIGHT WITH JOHN OLIVER, AMANDA AND ALAN’S GREEK JOB, THE GREAT BRITISH SEWING BEE, ANIMAL CONTROL, and I LOVE A MAMA’S B

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KAYO SPORTS UNVEILS UNMATCHED SPORTS OFFERING

NEW PARTNERSHIPS REINFORCE KAYO SPORTS AS HOME TO THE BIGGEST AND BEST SPORT FROM ACROSS THE GLOBE

Kayo SPORTS, a world-leading streaming service, has unveiled its upcoming sports offering at the Foxtel Media Upfront, promising the ultimate viewing experience for Australian sports fans.

Patrick Delany CEO stated: “We are Australia’s home of sport, bringing together an extensive breadth and depth of tier-one sports with world-class live game and show production with no ad breaks in play and 4K coverage. This powerful combination is further enhanced by Fox Sports News - our dedicated sports news channel - and foxsports.com.au, the leading sports news portal, creating a sports experience that is truly unmatched anywhere in the world.

“We are the place to watch Australia’s biggest sports live - every game of every round of AFL and NRL, every Formula 1®, Supercars and MotoGP race, all four Golf majors, and every major cricket event on home soil this summer. Add to that over 50 of the most popular sports from around the world and Kayo SPORTS’ line-up is unparalleled.”

Announced today, Kayo SPORTS remains the home of international and domestic golf, following new partnerships with The Open Championship, the DP World Tour, the PGA Tour of Australasia, and the WPGA. This ensures exclusive coverage of all four majors, the PGA Tour, DP World Tour, Asian Tour, USLPGA, and Ladies European Tour. Golf fans will also enjoy every event of the PGA Tour of Australasia season, including the men’s majors like the Australian Open and the BMW Australian PGA Championship, plus the women’s Australian Open and Australian WPGA Championship.

Following a new multi-year agreement with Supercars, 2026 is promising to be its most expansive Championship Season yet, featuring more races, more teams, and enhanced exclusivity. And with every single race live of the world’s most popular and fastest growing motorsport brand, Formula 1®, as well as every event of the MotoGP™ World Championship, the World Superbike Championship, Kayo SPORTS is the ultimate destination for motorsport fans.

There is nothing bigger in cricket than having both India and England come to Australia in one summer.

And starting in October, Kayo SPORTS will showcase a bumper eight-game, eight-city white-ball series between Australia and India followed by one of cricket’s greatest rivalries taking centre stage with The Ashes on home soil beginning November.

Next summer (2026-27) Kayo SPORTS will deliver an anticipated white-ball series between Australia and England, before a visit from New Zealand’s Black Caps reignites the Trans-Tasman rivalry. In between, the Aussie women will take on India in a thrilling matchup between the world’s top two sides plus all the BBL and WBBL action.

And in 2026, following record-setting seasons, Kayo SPORTS remains the ultimate destination to watch every game of every round of AFL and NRL live and ad-break free during play. This comprehensive offering is powered by Australia’s most popular commentary teams and experts, complemented by hit shows including AFL 360, NRL 360, The Late Show with Matty Johns, and On the Couch, entertaining viewers all week long.

Super Saturday LIVE returns for its second AFL Season next year, with Fox Footy on Kayo SPORTS being the exclusive destination to see all Saturday matches LIVE for at least the first eight rounds nationally.

Fox League will continue to grow the game at home and abroad in 2026, with comprehensive coverage of every match from the Rugby League Las Vegas Festival kicking off an action-packed 280-game regular season that will once again include the marquee Magic Round.

For the US sports fans, Kayo SPORTS has renewed its two-decades long, world- leading agreement with ESPN ensuring customers continue to enjoy the best of the NBA, NFL, MLB, WNBA and NHL, as well as Australia’s own NBL and WNBL. And that doesn’t include everything else on offer - every match of the Suncorp Super Netball, Main Event Boxing, UFC Pay-Per-Views, AFLW, NRLW, every VIC, SA and WA thoroughbred race via Racing.com and plenty more.

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Foxtel Media and DAZN level up with new ad formats, AI companion on Kayo SPORTS and BINGE revamp

Foxtel Media and global sports streaming parent-company, DAZN, have unveiled a wave of advanced advertising innovations at the Foxtel Media Upfront. Progressively rolling out from early 2026 brands and advertisers will be able to access new ad formats and transformational upgrades across Kayo SPORTS and BINGE, creating new opportunities to connect with audiences in high-attention moments.

The announcement marks a major step forward in Foxtel Media’s scaled advertising strategy, powered by DAZN’s innovative technology and global reach.

Next generation ad formats

From 2026, Kayo SPORTS and BINGE will introduce two new digital ad formats; L-Bars and Pause ads, which are designed to integrate brands seamlessly into the viewing experience.

The L-Bar is a sleek, non-intrusive ad format that wraps around live content, keeping the game on, while brand messaging plays alongside it. This format is ideal for peak attention moments such as goals, tries, and transitions as it does not disrupt live game play. A Pause ad appears when a viewer hits pause on live or on-demand content. A brand will then take over the screen in a high-attention moment - premium real estate that is viewable, completely uncluttered, and impossible to skip.

For the first time, Kayo SPORTS will also offer three to six-second solus bumper ads just prior to live game play, giving brands an unmissable opportunity to connect with audiences in iconic moments such as the opening round of the NRL or AFL.

Kayo Buddy and BINGE revamp

Both Kayo SPORTS and BINGE will benefit from DAZN’s 3,000-strong global tech team and presence in more than 200 markets.

In 2026, Kayo SPORTS will introduce a range of enhancements, including a major upgrade to the connected TV (CTV) experience, with hero carousel brand integrations and a new sliding drawer sponsorship format. Among the updates is a new feature called Kayo Buddy, an AI-assisted personal streaming companion designed to help fans get more out of their viewing experience. Launching in early 2026, the first version of Buddy will offer useful, real- time insights like fixture updates, player stats and sports highlights. Buddy will continue to develop over time, with the goal of becoming the ultimate viewing companion for sports fans.

With over 14 million fans across Kayo and FOX SPORTS socials, Kayo SPORTS will also scale its YouTube strategy to deliver long-form, brand-safe content to younger sports audiences. In 2026, advertisers will have unprecedented access to Foxtel’s talent and creators, producing fit-for-platform content across YouTube, TikTok, Instagram and more.

The innovation comes on the back of strong momentum for Kayo SPORTS, with subscribers up 9% year-on-year and 20% growth over the past two years. Viewing time has climbed 8% this year, led by CTV usage, which is up 29% in 2025 and 82% over two years. The newly rebuilt Kayo SPORTS mobile app is also driving stronger engagement, with 35% of users moving from Stories into full video streams.

BINGE is also set to receive significant enhancements in 2026, building on 9% year-on-year subscriber growth. The platform will undergo a refresh, with the app designed to deliver a slicker interface, improved navigation, and a new TV guide to help viewers find content

faster.

Mark Frain, CEO, Foxtel Media, said: “Together with DAZN, we’re combining world-class technology and global scale with our deep local audience insights to deliver the next chapter in premium streaming and opportunities that simply don’t exist anywhere else in market.

From new formats like Pause ads and L-Bars, to the launch of Kayo Buddy and a complete BINGE rebuild, we’re creating smarter, more accountable advertising opportunities that deliver impact for brands while enhancing the viewing experience for fans.

“With a sharpened focus on growing Kayo SPORTS and BINGE, scaling advertising, and accelerating innovation, these developments set the stage for a more connected, personalised future of entertainment.

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Foxtel Media reveals Narratv, new brand-funded storytelling division to drive audience connection

Foxtel Media is introducing Narratv, a new branded storytelling division dedicated to creating compelling, premium, brand-funded content for prime time television.

Announced at Foxtel Media’s Upfront at Sydney’s White Bay Power Station, Narratv will make brand stories screen-worthy; from full-scale episodic series to short-form branded content that pushes beyond traditional advertising, building emotional connections with audiences. While brand-funded content is not a new concept, advances in measurement have strengthened its commercial viability and its ability to drive meaningful business outcomes.

The division launch builds on a series of successful brand-funded content partnerships for Foxtel Media, including Gen Well, a health and wellness series with Amcal Pharmacy. The series delivered standout results, driving a 3.6x lift in brand health, with 92% of viewers reporting a more positive perception of Amcal Pharmacy and 69% saying they were more likely to shop there.

McDonald’s summer campaign, Six & Out: Second Innings, blended cricket, music, nostalgia and Macca’s by bringing back Brett Lee’s beloved band to the cricket fandom. The rockumentary series drove 68% uplift in brand consideration, with 73% of cricket viewers reporting a more favourable perception of McDonald’s as a result of the campaign.

The exclusive travel content series Luxury Escapes also returns with a brand-new season tonight, following the strong performance of its first two seasons, which generated more than 4.8 million stream starts and over 1.1 million hours viewed1.

The new division will be headed by Alexandra Hazlehurst, Head of Brand Solutions at Foxtel Media, “Five years ago, branded content was seen as surface-level because it lacked the key ingredients that make content engaging: storytelling, narrative, and emotional connection. But we’ve come a long way since then, and our story-first formats have fundamentally changed the way brands connect with audiences and are backed up by the research metrics that matter, beyond reach and frequency.

"Narratv is something we truly believe. It brings storytelling craft and commercial

clarity together, backed by Foxtel’s broadcast expertise. This is for brands that want to go beyond spots and dots, but rather bring their brand’s story to life, building deeper trust and resonance with consumers.”

1 Source: Internal Gene Data (no Co-Viewing), STB and GO/Now, Live + Video On Demand, Hours Viewed/Stream Start

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Foxtel Media launches Retail Plus to connect commerce and content

Foxtel Media is introducing Retail Plus, a new retail media offering designed to help brands reach audiences with smarter targeting, seamless e-commerce integration, and premium content that drives measurable business outcomes.

Announced at Foxtel Media’s Upfront at Sydney’s White Bay Power Station, Retail Plus builds on outcome-led research showing that the combination of highly targeted premium video with in-store retail brands delivers a powerful result multiplier. By leveraging trusted, high-engagement channels, Retail Plus equips retail partners to build their brands and deliver exceptional experiences for customers.

Launching first in pharmaceuticals and beauty with Chemist Warehouse, the new retail division will expand further to grocery, hardware, electronics, and fashion, combining data-driven insights with high-engagement channels. These strategic retail partners will be at the front of the queue, working with Foxtel Media to shape and launch new retail products and content experiences, and create more value and better outcomes for key suppliers and customers.

Ilias Babalis, General Manger, Sales, Chemist Warehouse said, “We have always thrived by meeting customers where they are: in-store, online, and now directly through the content they love. Retail Plus gives us a chance to connect with audiences in a way that feels natural and immediate, while strengthening the relationship between our brand and millions of Australian shoppers.”

Smarter second-screen experiences

In an extension of Retail Plus, Foxtel Media is also partnering with allt.tv to deliver smarter second-screen experiences and interactive retail advertising. In a global and Australian TV first, the technology connects the apps viewers already use on their phones to the content they are watching on TV in real time, making key moments and offers instantly actionable.

By integrating directly into existing behaviours, the service removes barriers like QR codes or promo searches and instead creates seamless pathways from inspiration to transaction. For example, a food delivery app offer can appear automatically during a live sports broadcast when audiences are most likely to order in, while a grocery shopping app can pre-fill a cart with ingredients featured in a cooking program, turning entertainment into immediate retail action.

James Forster, CEO of allt.tv said: “Retail Plus powered by allt.tv is redefining what TV can do for brands and viewers. By seamlessly linking premium content with real- time engagement, we’re turning every moment into an opportunity for interaction and action, creating a level of impact and measurement that surpasses all retail advertising options in the market right now.”

This technology integrates premium TV content with real-time immediacy of mobile commerce, creating richer, more interactive experiences and a seamless connection between viewing and consumer actions.

Nev Hasan, Chief Sales Officer, Foxtel Media, said: “Retail Plus was born from a clear shift in consumer behaviour. People expect relevance, convenience and instant access, and they’re no longer separating how they watch, shop and discover. Retail media needs to evolve with that mindset. With Retail Plus, we’re connecting content, commerce and daily life in a way that feels effortless to the viewer, but deeply valuable to brands. We’re harnessing data and technology to make these moments more intuitive, and combining that with the power of premium entertainment to drive real outcomes.”

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Foxtel Media and Livewire join forces to revolutionise gaming advertising in Australia

Foxtel Media and Livewire, the global leader in gaming marketing, today announced a new multi-year strategic partnership designed to unlock the world of video gaming for Australian brands.

With gaming sitting at the powerful intersection of sport, entertainment, and culture, the partnership is focused on realising the full potential of this convergence by helping brands engage audiences through immersive, innovative, and high-impact gaming activations.

The partnership, a first between a major Australian media network and a gaming marketing leader, will see Foxtel Media’s audience segments Characters” integrated into the Livewire environment, creating new opportunities for advertisers to connect with fast-growing gaming audiences in virtual environments such as Roblox.

Sharing the news at the Foxtel Media Upfronts, Foxtel CEO Mark Frain commented, “The lines between traditional sports and gaming are blurring fast. Gaming is no longer just the domain of hardcore players, it’s a mainstream cultural force, drawing millions through live events, celebrity streamers, and global tournaments. Our access to new and innovative game formats is a prime example of the new frontiers we’ll be exploring in 2026 and beyond. These are the audiences of today.

“We’re excited to be entering into an innovative partnership with Livewire, a true leader in the space, to help brands deepen their connection with an audience that’s young, loyal, and deeply engaged.”

As part of the partnership, Foxtel Media and Livewire will also establish a market-first data collaboration powered by Gamer.ID, Livewire’s privacy-safe and fully compliant identity solution for gaming audiences. This environment will support advertising campaign rollouts across online gaming by leveraging consented data collected through SDKs, APIs, and active campaign engagement.

Gamer.ID will anonymize, encrypt, and unify these data signals to build precise, cross- platform gamer profiles, ensuring full compliance with GDPR, CCPA, and global privacy regulations. The result is a secure, high-fidelity audience targeting capability that enables brands to activate with confidence across the gaming ecosystem.

The partnership will also see Foxtel Media extend the Kayo SPORTS brand into the virtual world with Kayo SPORTS Stadium on R oblox, a multi-sports experience built to unlock family co-playing. Roblox is the leading virtual world for brand activations, and is growing its audience by 21% every year, with 380 million users spending 6 billion hours on the platform each month.

Powered by Livewire’s expertise in virtual world activations, Kayo SPORTS Stadium will present partnership opportunities for Australian and international sports to enter Roblox, while creating exciting new branding and advertising formats. Come February 2026, Australians can enter the game online and participate in code-aligned mini-games, or even interact with their favourite sporting personalities live.

Indy Khabra, Co-Founder and Co-CEO, Livewire, said: “Our research has shown gaming is a joint-family activity with parents and their kids gaming together on weekends and evenings. By partnering with Foxtel Media, we will bring major Australian sporting moments into the virtual world, and create huge opportunities for brands to reach gaming audiences with timely, relevant and highly effective opportunities.

Collaborating within GamerID, we offer advertisers a safe, compliant, and highly precise way to reach gaming audiences across platforms. From talent amplification to deep in- game integrations – the potential for innovation is endless.

Mark Frain added: “Through this unique partnership we are firstly extending the reach of our existing platform to our advertising partners to help reach highly engaged, premium gaming audiences using Foxtel Media Characters. But beyond this, we are opening up an entire new virtual world of possibilities in Roblox. It’s a fantastic example of how we are inviting the industry to enter the game and explore the future of advertising.”

About Livewire

Livewire is a global gaming marketing company building the next-gen attention platform. By combining adtech, gaming media exclusives, and brand strategy, Livewire is the single-entry point into gaming for brands. Livewire enables brands to reach gamers at scale through in-game ads, custom integrations, world builds, and more. Clients include Samsung, Maybelline, Uber, Amazon, and A24. Learn more at livewire.group.

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Images from the Upfront event will be posted later tonight.

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SPORTING GREATS AND ACCLAIMED ACTORS WALK RED CARPET AT FOXTEL MEDIA UPFRONTS

A star-studded line-up of Australian sport and entertainment personalities, along with executives and industry came together tonight (Thursday 11 September) at the Foxtel Media Upfronts, held at Sydney’s White Bay Power Station. The event showcased the upcoming slate of premium content across Kayo Sports, BINGE, and Foxtel.

Sports stars included: AFL greats Jack Riewoldt, Nathan Buckley, Garry Lyon and FOX FOOTY host Sarah Jones; NRL favourites Matty Johns, Cooper Cronk, Braith Anasta and Steve Roach; Fox Cricket’s Adam Gilchrist, Mark Howard, Brendon Julian and Rachael Haynes; Fox Netball’s Cath Cox and Fox Sports presenters Megan Barnard, Lara Pitt, Jake Duke, and Eloise Sohier.

Entertainment talent included: Leah Purcell (High Country), Keiynan Lonsdale (RUN), Helen Thomson and Gen Hegney (Colin From Accounts), Danielle Cormack and Ewen Leslie (The Twelve: Cape Rock Killer), Khanh Ong (Luxury Escapes: World’s Best Holidays), Cameron and Ali Daddo (Luxury Escapes, Gen Well), Natalie Tran, Tom Walker, Rachel Khoo and Darren Purchese (The Great Australian Bake Off), Wendy Moore and Dennis Scott (Selling Houses Australia), Neale Whitaker (Love it or List it).

Photography Credit: James Gourley

[TVHead]

Surely it’s only a matter of time for them to switch entirely to Kayo Sports branding when the Fox licence expires. It’s so confusing with so many brands.