Foxtel 2026

[News727]

@TV.Cynic

A Pause ad appears when a viewer hits pause on live or on-demand content. A brand will then take over the screen in a high-attention moment - premium real estate that is viewable, completely uncluttered, and impossible to skip.

Usually the pause button is hit to change shows, freeze frame on a particular moment, or stop the viewing session altogether.

I cannot imagine who would think this is a spot that you would like to see anything (let alone 30/60 sec ads) in.

And then there’s the previous section…

@TV.Cynic

The L-Bar is a sleek, non-intrusive ad format that wraps around live content, keeping the game on, while brand messaging plays alongside it. This format is ideal for peak attention moments such as goals, tries, and transitions as it does not disrupt live game play.

So now instead of ads during breaks in play, it’s ads during the major moments of the game?

Doesn’t differ much from “goal/touchdown/chequered flag/try/etc sponsored by…”, does it?