Discussion of new and upcoming programming for Foxtel, Binge, Kayo with the Foxtel Upfronts tomorrow Thursday 11 September.
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It will be interesting to see if new owner DAZN will send any senior executives to Sydney for the event.
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Foxtel Upfront info
DMV is a nice get for Foxtel, as it means Harriet Dyer will be available to promote both of her shows (Colin from Accounts).
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Usually the pause button is hit to change shows, freeze frame on a particular moment, or stop the viewing session altogether.
I cannot imagine who would think this is a spot that you would like to see anything (let alone 30/60 sec ads) in.
And then thereâs the previous sectionâŚ
So now instead of ads during breaks in play, itâs ads during the major moments of the game?
Doesnât differ much from âgoal/touchdown/chequered flag/try/etc sponsored byâŚâ, does it?
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Lana Greenhalgh, Foxtelâs Head of Scripted, told Deadline that Colin from Accounts season 3 would begin with a three-year time jump.
âPatrick and Harriett have been writing in the midst of their international fame,â said Greenhalgh. âI hope that Iâm not alone in saying Iâm very proud of the authenticity all our originals have, and what Colin does so beautifully is the two leads see the process through from start to finish as showrunners.â
Mumbrellaâs wrap of the event
EDIT
The first season of DMV will now have 20 episodes.