The Foxtel Group today announced it will launch Flash, a first of its kind, dedicated live news streaming service featuring more than 20 local and global live news sources.
To be launched in October, Flash will provide a fresh, convenient way for Australians to stay informed by bringing together a diverse range of local and global television news sources live and on demand.
The Foxtel Group also confirmed the appointment of Kate de Brito as Executive Director, Flash. Kate was previously editor-in-chief of news.com.au, one of Australia’s most popular digital news sites, with an average monthly audience of over 10 million. She is a highly experienced editor and journalist, having worked as a news, feature and opinion writer for more than 20 years across digital, newspapers and magazines.
Foxtel Group CEO, Patrick Delany, said: “We are excited to lock in our plans to launch Flash next month, the third streaming service we will have launched in as many years.
“These new streaming products are driving rapid growth in subscribers and revenue as we diversify our portfolio of entertainment brands and reinvent the Foxtel Group as Australia’s most dynamic streaming company.
“The number of Australian households with a streaming service is forecast to grow by almost 20% in the next four years, reaching 85% of all households, with each household expected to have between three and four SVOD subscriptions.
“Flash will ride this wave, offering news-hungry Australians a new way to stay informed about politics, business and local and international events. We believe the product will tap into a growing demand for diverse, trusted news sources by making the best range of Australian and international 24-7 television news sources even more accessible.”
Mr Delany added: “Flash won’t be what the market expects. It will be more than simply aggregating live channels. Our experience and technology platform gives us the ability to draw on successful Kayo features and innovations to provide an outstanding news experience for our subscribers.”
Further information about Flash will be shared at the Foxtel Group Strategy Day on September 30.
People looking to get rid of their expensive Foxtel contracts? The same people who subscribe to Foxtel just to watch Sky News and other news channels streaming there.
I can’t see this being an overly expensive venture. They’ve already got the technology, the experience operating two other streaming ventures and aggregating streams for some companies they’ve been working with for a while & new ones keen for the additional exposure and revenue.
It’s not for me as a stand-alone steamer, and probably a lot of others. The real opportunity here for them you’d think is offering some kind of bundle for Kayo + Binge and now this.
Wouldn’t surprise me to see a free/discounted subscription to Flash included as a sweetener for those who subscribe to News Corp newspapers (being under common ownership).
Just include all streaming in one place for god sake Foxtel! We can’t keep up with your so called “Streaming services” when you have a million of them and cost a fortune
It is already in one place, it’s called Foxtel Now. They just need to fix that mess. I’d expect/hope new Foxtel Now changes to come with the new iQ5
You still have to pay $25 for basic then another $25 for sport then another $20 for movies when you can get all that on the three individual services for half the price.
