AFL on Saturday night in SA on the main channel, so yes Mate for this.
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Nine will now definitely run The Block on Sunday.
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Miss the SBS days of Les Murray and Johnny Warren debriefing after a game
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People who knew the World Game!
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4.5 metro linear viewers last night - expect a big boost from 7Plus then regionals.
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Matildas v England smashes viewing records
Reaches 11.15 million, average audience 7.13 million
Biggest ever event on streaming
The Matildas’ remarkable campaign for FIFA Women’s World Cup 2023™ glory came to an end last night, with their Semi Final against England reaching an extraordinary 11.15 million Australians nationally.
The Australian team’s 3-1 loss to England had a national average audience on Seven and 7plus of 7.13 million, making it the most watched TV program since the OzTAM audience measurement system started in 2001. (OzTAM does not capture out-of-home viewing at live sites, pubs, clubs, stadia and so on.)
The game’s average audience of 7.13 million included a national broadcast audience of 6.17 million viewers on Seven (4.5 million in the capital cities) and another 957,000 viewers on 7plus – smashing the record for the most streaming event ever in Australia.
The Matildas v England Semi Final was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s.
The post-game program was the #2 broadcast program nationally in 25 to 54s and 16 to 39s and #3 in all people (2.33 million broadcast viewers). The post-game program was #3 nationally across all age groups (2.18 million broadcast viewers). Seven delivered the top five programs nationally in all people last night and the top six in 25 to 54s and 16 to 39s.
7plus dominated BVOD viewing yesterday, with a 76.2% share. In live streaming, it had an 84.4% share.
The game peaked at 6.9 million viewers on broadcast and dominated its broadcast timeslot, landing an 89.8% commercial audience share in total people, 93.2% in 25 to 54s and 96.1% in 16 to 39s.
Seven’s coverage of the FIFA Women’s World Cup 2023™ has reached 14.04 million broadcast viewers so far, plus another 3.4 million on 7plus. More than 433 million minutes of content has been watched on 7plus to date.
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “Australia was captivated last night as the Matildas played their hearts out and did us all proud. Although their FIFA Women’s World Cup 2023™ journey ended last night, the Matildas have re-written the history books and captured the hearts and minds of the nation with a performance that is sure to inspire generations of Australians for many years to come.
“Seven is beyond proud to have played a part in bringing Australia together around our screens, as the Matildas’ performance captured the Australian spirit like nothing we have seen in decades.”
The Matildas will now take on Sweden in the play off for third place, from 5.30pm AEST this Saturday, 19 August, on Seven and 7plus.
Play Off: Matildas v Sweden. From 5.30pm AEST, Saturday 19 August, live and free on Seven and 7plus
Final: England v Spain. From 7.00pm AEST, Sunday 20 August, live and free on Seven and 7plus
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From Optus
FIFA Women’s World Cup 2023 on Optus Sport enjoys another bumper result with semi final
Last night’s heartbreaking loss for the Matildas against England was one of the most watched Optus Sport matches during the FIFA Women’s World Cup 2023™.
The nail-biting Semi Final became the fourth highest audience for Optus Sport joining two other FIFA Women’s World Cup 2023™ Matilda fixtures in the Optus Sport all-time top 5.
Top 5 matches ever on Optus Sport:
UEFA EURO 2020 ITA vs ENG 12 July 2021 (exclusive to Optus Sport)
UEFA EURO 2020 UEFA ENG vs DEN 8 July 2021 (exclusive to Optus Sport)
FIFA WWC 2023™ AUS vs FRA 12 August 2023 (non-Exclusive to Optus Sport)
FIFA WWC 2023™ AUS vs ENG 16 August 2023 (non-Exclusive to Optus Sport)
FIFA WWC 2023™ AUS vs DEN 7 August 2023 (non-Exclusive to Optus Sport)
- Social Video views of WWC23 Optus Sport content in Australia is now over 65m.
- Average viewing time of WWC23 Content by Optus Sport subscribers is now over 20 hours.
- Page views on WWC23 Content articles are over 5m in the last four weeks.
Clive Dickens, Optus Vice President Television, Content and Product Development, said the Matildas loss last night was crushing, but their achievements, passion and popularity has changed the game forever.
“So much has been said about the Matildas inspiring our Football nation and the fact they keep attracting huge audiences who just cannot get enough of their determination on and off the pitch.
“We still have the third-place playoff on Saturday in Brisbane to look forward to, another free game for all Australians.”
Optus is an official supporter and Optus Sport is the official broadcaster of the FIFA Women’s World Cup 2023™ in Australia.
Since 2016 Optus Sport has been recognised as the award-winning home of the world’s best football in Australia including exclusive Premier League, exclusive LaLiga, exclusive Barclays Women’s Super League plus exclusive J.League and K League, UEFA national team football, UEFA European qualifiers, UEFA Euro 2024, and Copa America 2024.
Sources:
QuickSight analytics, total minutes from all matches in OS history.
Emplifi, total video views across Facebook, Instagram, TikTok, Twitter, YouTube from 20th July to 16th August 2023
QuickSight analytics, total minutes streamed and paid account reach from 19th July to 16th August 2023
Google analytics and Apple News, total article views and unique reach from 20th July to 16th August 2023
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Optus really don’t like to tell anyone how many people watched
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Isn’t it possible to look up streaming figures for live events though?
where?
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According to this FIFA media tweet, close to 250k viewers watched on Optus Sport. Don’t know where they got that figure from
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So 7,451,000 total (including svod), remarkable 
Although, even though different measurements, looks like Queen Cathy will be keeping her mantle… For now.
Wonder what industries will use now as the YoY comparisons for ‘most watched this/since…’ As this’ll (won’t say never as it did break OzTam/RegTAM and very nearly ACNielsen) unlikely be broken for a long time again (maybe if Matildas make/win the next WWC but save for time zone factor).
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Difficult to compare eras, as for instance, there was no streaming with the likes of Netflix for FTA to compete with back then
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I also think it is fairer to compare TARP ratings i.e., the percentage of the potential audience that was watching.
In Australia, OzTAm always reports on the percentage of people watching TV for the ratings share - so it’s easier to get a higher share on a Saturday.
If you look at the percentage of the audience that was watching last night it was significantly more than was watching say the AO final in 2022 even though it only rated less than 2% higher.
It also then takes into account that the population of the country is generally increasing so that its hard to compare an audience share today to 23 years ago when there were fewer people.
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Good points.
Also, I guess if you add all the OOH viewing, last night may have very well overtaken that Cathy number. Take ANZ Stadium and Fed Square just as two, with tons more filled with thousands and the collective pubs/bars with a cumulative tens of thousands or even hundreds of thousands!
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Wasn’t there conjecture that the race ratings was at best an estimate?
Officially the Closing Ceremony was the highest-ranked program of 2000 from memory (~6.6m 5 city)
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Posted six hours/seven posts ago
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