FIFA Women’s World Cup 2023 Coverage

[foxyrover]

@TV.Cynic

I read that no ads are allowed during coverage but that FIFA allowed Seven to place sponsors notices.

During more than an hour-and-a-half of nail-biting World Cup football, the only commercial messages on Seven were seen via a squeeze-back (when the screen shrinks a little to allow a sponsor’s message at the bottom of the screen). This is the first time FIFA has allowed such a commercial to be run during World Cup game coverage.

This can’t be right? The US broadcaster has been putting those scorebug-attached ads since at least 2006, and I’m sure others have done it too?

And Optus is doing these squeezebacks, and SBS did last year too (and those little banner ones).