It’s been an hour for Matildas games and 30 minutes for the other games they’ve shown.
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Maybe - just because Optus secured it for the price they did doesn’t necessarily mean that another broadcaster would have been able to achieve the same price.
Hindsight is a wonderful thing - I doubt anyone would have predicted the level of success the tournament has had in attracting fans (and viewers) and that would have fed into who wanted the rights and how much they’d be willing to pay.
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Looks like CH7 pregame will be an hour long. Kickoff at 5pm Saturday AEST.
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I think we are also looking at rose tinted glasses with the group stages. There was a lot of average games that would have battled to attract a wider audience imho. The balance is about right.
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Seven Brisbane has some interesting decisions to make now on Saturday arvo / evening for what to do with the Matildas Coverage and what channel it will go on.
With a Gabba Lions v Crows game at 4.35pm on 7mateHD and horse racing occupying 7two until at least 5pm, logically 7HD will have the pre-game and you would assume the whole Matildas match however 7News at 6pm will have to be bumped which they are always loathed to do but i can’t see any other option as they wouldn’t want use 7TWO here in Brissy for the Matildas as it isn’t in HD and looking at the ratings aspect, they surely want it on the main 7HD channel…
Matildas v Denmark: #1 program of 2023
Reaches 6.54 million viewers; average audience 3.56 million
Australia was captivated last night as the Matildas triumphed over Denmark to advance to the Quarter Finals of the FIFA Women’s World Cup 2023™ and scored the highest rating TV program of 2023.
The Matildas’ 2-0 victory reached 6.54 million people on Seven and 7plus, with an average audience during the game of 3.56 million, making it the #1 show of the year.
The game’s average audience of 3.56 million included a national broadcast audience of 3.18 million viewers on Seven (2.29 million in the capital cities) and another 384,000 viewers on 7plus – a record for an individual event on 7plus.
Matildas v Denmark was the #1 broadcast program last night nationally and in the capital cities in all people, 25 to 54s and 16 to 39s.
The pre-game program was the #2 broadcast program nationally in 25 to 54s and 16 to 39s and #3 in all people (1.53 million broadcast viewers). The post-game program was #3 nationally in 25 to 54s and 16 to 39s and #5 in all people (1.22 million broadcast viewers).
7plus ranked #1 in BVOD viewing yesterday, with a 58.9% share.
The game peaked at 3.75 million viewers on broadcast and dominated its broadcast timeslot, scoring a 71.3% commercial audience share in total people, 74.5% in 25 to 54s and 78.5% in 16 to 39s.
So far, Seven’s coverage of the FIFA Women’s World Cup 2023™ has reached 9.25 million broadcast viewers plus another 1.67 million on 7plus. More than 185 million minutes of content has been watched on 7plus to date.
The Matildas will now face off against the winner of the France v Morocco game tonight in the Quarter Final, to be played in Brisbane this Saturday, 12 August.
France v Morocco: From 8.30pm AEST tonight, on 7mate and 7plus
Matildas v Winner of France v Morocco: From 4.00pm AEST, Saturday, 12 August, on Seven and 7plus
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They will probably have Matilda’s on 7 then 7news after. Post match coverage of the Matilda’s on 7mate?
There will be outrage if 7 puts the Matilda’s on 7Two.
The question will be, does 7 put the Matilda’s on 7mate in SA & VIC because of AFL.
I think VIC will have Matilda’s on 7 because the AFL starts at 7:25.
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football or soccer?
Football will be on one channel and football on the other 
. I’d say that for this the Matildas will get precedence and AFL will be on 7mate.
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7’s other quarter final is the Friday 11am kickoff between Spain & Netherlands on 7mate
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Even though the tv guides show this, during the post game show about 5mins ago, they mentioned how 7 was showing the Japan v Sweden game (which makes more sense since it’s an evening game). So I guess nothing is confirmed until 7 fully updates their schedules tmr
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Disagree - 15 games airing on FTA TV isn’t a sufficient package and that was obvious from the moment the Seven sublicensing deal was announced.
For a home Women’s World Cup, the minimum should have been 1 game a day on FTA TV.
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One game a week with the match of the day would be sufficient enough. SBS in the past only aired Matildas matches and the entire knockout stage from my memory
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Regardless of whether or not 15 was the maximum available to sub-licence, i really doubt whether any commercial broadcaster would have sought more at the time (for FTA broadcast, they may have got more for streaming only). The only broadcaster I’d see confidently pushing for the whole tournament on FTA would have been SBS. The tournament being local would have been of little relevance, especially if the networks didn’t seem it to be worth buying.
It’s easy to say now with the benefit of rating numbers that 15 was too few games and no doubt seven will now have desired access to more but would they have taken the punt when they did the deal with Optus?
This also raises questions about the sustainability and practicality of wanting any sporting event that is mildly successful on FTA. We need to accept that there will be events that are partly or wholly behind some kind of paywall, regardless of operator and the popularity of the event, it’s simply the reality of modern broadcasting
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This match will be shown live on 7two in Sydney, Brisbane and Perth from 5pm AEST (kickoff at 5.30pm), due to AFL coverage on 7mate from 7pm AEST. The match will air on 7mate in Melbourne and Adelaide.
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Especially a risk given football just doesn’t give a commercial network space for ads. Even if Seven are getting millions of viewers, they went commercial free during the actual match, other than the small number of banner ads.
SBS are in the situation where that’s about the amount of ads they show anyway - but for Seven very few matches would rate well enough that the ad revenue would be enough to cover versus even moderately well rating alternative programming.
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Matildas to headline biggest night of sport in more than two decades
Broadcast schedule for Quarter-Final thriller confirmed
Australia will unite on the Seven Network on Saturday for the biggest sporting party in 23 years as our Matildas face France in what will be a history-making FIFA Women’s World Cup 2023™ Quarter Final.
7SPORT anchor Mel McLaughlin and broadcasting icon Bruce McAvaney will once again lead Seven’s live coverage direct from Brisbane Stadium of the entire match including any extra time, from 4.00pm AEST live and free on Channel 7 and 7plus.
A special edition of 7NEWS will immediately follow the match in each state (check local guides).
The live sport action then continues on Seven when Melbourne takes on Carlton at the MCG, from 7.30pm AEST on Channel 7, 7mate and 7plus.
The following matches will round out Seven’s AFL Round 22 coverage:
- Friday, 10 August: Collingwood v Geelong
- Saturday, 11 August: Sydney Swans v Gold Coast SUNS (Brisbane and Sydney only)
- Saturday, 11 August: Brisbane Lions v Adelaide Crows (Brisbane and Adelaide only)
- Saturday, 11 August: West Coast Eagles v Fremantle (Perth only)
- Sunday, 12 August: St Kilda v Richmond
- Sunday, 12 August: Port Adelaide v GWS GIANTS (Adelaide and Sydney only)
Seven Melbourne Managing Director and Head of Network Sport, Lewis Martin, said: “This Saturday will be a historic moment for all Australians, and the biggest night of sport since Sydney 2000 as the mighty Matildas look to capitalise on their inspiring World Cup campaign.
“Between the Matildas and finals footy coming early for AFL with the Carlton v Melbourne thriller, it doesn’t get bigger than Saturday night across the screens of Seven.
“Like the rest of Australia, Seven is right behind the Matildas and we have worked closely with the AFL to adjust bounce times for certain games on Saturday to ensure no one misses a minute of what will be a massive night for both women’s football and AFL,” he said.
So far, Seven’s coverage of the FIFA Women’s World Cup 2023™ has reached 9.25 million broadcast viewers plus another 1.67 million on 7plus. More than 185 million minutes of content has been watched on 7plus to date.
Seven’s FIFA Women’s World Cup 2023****™ Quarter Finals coverage will also include Friday night’s Japan v Sweden clash, from 5.00pm AEST live and free on 7two and 7plus.
Following the Quarter Finals, Seven will be there for the Semi Finals, the Final and every Matildas game – broadcast live and free for all Australians across Seven and 7plus.
FIFA Women’s World Cup 2023™
Quarter-Final – Australia v France
Live and free, 4.00pm AEST Saturday 12 August on Channel 7 and 7plus
Broadcast times on Seven:
FRIDAY, 11 AUGUST 2023
FIFA Women’s World Cup 2023™ – Quarter Final Japan v Sweden Pre-Game Show
Sydney, Brisbane: 5.00pm live on 7two and 7plus
Melbourne: 5.00pm live on 7mate and 7plus
Adelaide: 4.30pm live on 7mate and 7plus
Perth: 3.00pm live on 7two and 7plus
FIFA Women’s World Cup 2023™ – Quarter Final Japan v Sweden
Sydney, Brisbane: 5.30pm live on 7two and 7plus
Melbourne: 5.30pm live on 7mate and 7plus
Adelaide: 5.00pm live on 7mate and 7plus
Perth: 3.30pm live on 7two and 7plus
AFL: Friday Night Countdown
Melbourne: 7.00pm live on Channel 7 and 7plus
Sydney, Brisbane: 7.00pm live on 7mate and 7plus
Perth: 5.00pm live on 7mate and 7plus
AFL: Collingwood v Geelong Cats
Melbourne: 7.30pm live on Channel 7
Sydney, Brisbane: 7.30pm live on 7mate
Adelaide: 7.00pm live on Channel 7
Perth: 5.30pm live on 7mate
SATURDAY, 12 AUGUST
FIFA Women’s World Cup 2023™ – Quarter Final Australia v France Pre-Game Show
Sydney, Melbourne, Brisbane: 4.00pm live on Channel 7 and 7plus
Adelaide: 3.30pm live on Channel 7 and 7plus
Perth: 2.00pm live on Channel 7 and 7plus
FIFA Women’s World Cup 2023™ – Quarter Final Australia v France
Sydney, Melbourne, Brisbane: 5.00pm on Channel 7 and 7plus
Adelaide: 4.30pm on Channel 7 and 7plus
Perth: 3.00pm on Channel 7 and 7plus
AFL: Saturday Night Football Pre-Game Show
Sydney, Melbourne: 7.00pm live on 7mate and 7plus
Adelaide: 6.45pm live on 7mate and 7plus
AFL: Carlton v Melbourne
Sydney: 7.30pm live on 7mate
Melbourne: 7.30pm live on Channel 7
Adelaide: 7.00pm live on Channel 7
AFL: Derby West Coast v Fremantle
Perth: 6.10pm live on Channel 7
SUNDAY, 13 AUGUST
AFL: Sunday Football Pre-Game Show
Melbourne: 2.30pm live on Channel 7 and 7plus
AFL: St Kilda v Richmond
Melbourne: 3.00pm live on Channel 7
Perth: 1.00pm live on Channel 7
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AFL is negotiating to show the World Cup game on the big screen at the MCG ahead of the Carlton v Melbourne game.
In Sydney at Olympic Park, fans attending the 8pm game will be able to turn up early to watch the 5pm game on the big screen as well as other live sights.
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The problem will be what happens when the soccer goes into extra time? Both Carlton and Melbourne teams have to enter the field at 7.15pm for the 7.30pm bounce.
Also, it will be interesting to see if the scoreboard at The Gabba shows any soccer updates during Brisbane v Adelaide match, which takes place simultaneously as Australia v France at Lang Park.
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