Collins Foods has announced plans to either close or sell the Taco Bell Australia brand within the next twelve months.
What a sutprise. Taco Bell fails again. As I said when they announced its return to Australia, why would you go to a third rate Taco Bell when we already have quality Mexican fast food?
4 Likes
Taco Bell is so average. I’m not surprised at all.
They underestimated the Australian market.
As you have said. The product is very average compared to other Mexican Fast Food in this country. And it’s similar priced.
It does well in the USA through nostalgia. We have not been brought up with it.
2 Likes
i actually didn’t mind taco bell on the limited times i had it lol!
Meanwhile…
(Paywall)
Taco Bell is much cheaper in America. It is cheap, tacky Tex-mex which so appeals to those on a bufhet not after amazing food. Here it is slightly better than what I had in America but is still just OK and costs a lot more. That’s the problem when there are many decent takeaway Mexican places here that don’t cost a lot more. GYG and Zambrero’s are booming.
I’ve never even been tempted to try Taco Bell in its current iteration; I had it a couple of times circa 2002, long before GYG/Mad Mex/Zambrero came on the scene. I remember Taco Bell/KFC stores near Bankstown Airport and Canterbury Road, Roselands, as well as the flagship George St Sydney store. From my hazy memory it was pretty low quality even without these ready comparisons (and I was still a teenager then). I don’t think there has ever been a Taco Bell in Canberra.
When you’re up against Guzman y Gomez and Tex Mex that offer a better product for a similar price, it was never going to work for Taco Bell.
Taco Bell lives off its history nostalgia in the USA.
For Taco Bell to work in Australia, they needed to improve and customise their menu items to accommodate Australian standards. Similar to what we are now seeing with Starbucks and the recent launch of Wendy’s on the Gold Coast.
Bring back sizzler
2 Likes
Don’t worry Australia, we’re not going anywhere. | Taco Bell AU
Umm? You sure? 
Safe to say there’s clearly no future for Taco Bell in Australia. People are going to GYG for their taco fix these days.
Errm i didnt post the update lol
Yet - but soon enough all of our stores will be KFCs
5 Likes
It was meant to be a response to Taco Bell in regards to their Facebook post.
1 Like