Digital Radio

[TheHomeOfMusic]

@littlegezzybear

@TheHomeOfMusic

change the format to an all-Indian station, there is a large population of Indians and expats in Sydney, Melbourne and Brisbane. It’s an untapped market currently only served by SBS PopDesi on DAB+ and small off-band stations, this format is perfect for advertisers targetting this market. I’m sure it would rate much higher than what MSR does currently.

2GB leased space on their DAB+ spectrum to APNA Indian radio, that was run out of Liverpool, in about 2013, but it failed within a year, iirc.

This online station Tune India Radio Sydney, that also started in 2013, has a local breakfast program from 7:00am, with Bollywood and Hindi music all day.
https://radiotuneindia.com.au/show/

With a lot of people having unlimited data plans at home and high data mobile plans, I think streaming is a cheaper option for such stations.

That’s what a few Uber drivers I’ve experienced who are Indian do, they stream Bollywood/Hindi music on their bluetooth functions on the car radio.