I thought I saw both Classic Rock and Country when I last looked, will check again.
A post was merged into an existing topic: Nova Network
In Melbourne, Classic Rock and Country are both there, but the tradie radio station has gone.
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Tradie Radio reverted back to Triple M 90s around October from memory.
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Disrupt Radio. Ouch.
From Unmade: How Disrupt Radio lost nearly $5m in its first year on air; another new low on the Unmade Index
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If only they’d looked at previous digital only ventures to see what would happen. There’s nothing wrong with losing money early on - it takes time to grow etc, but they’ve last far more than based on their budgeted loss of $2.9 million. To have revenue of only $320,000 after their first 11 months is disgraceful. That’s about $1000 per day. Assuming 5 minutes of ads per hour, just during their core programming hours of 6am-6pm, that’s $8.33 for a 30 second spot! They haven’t provided a breakdown of how revenue has grown during the year, which is strange. If I was going to market with figures like that I’d want to have some proof of growth - as they haven’t included it I’d assume there was a lot of sales at the start that hasn’t continued as advertisers found out they weren’t getting a good deal.
The fact they’re using a Birchal to crowd-source their investments is interesting too. It’s a platform with very little creditibility among serious investors. It has a long history of failed startups with the only winner being Birchal who charge upwards of $50K to use their platform.
The current investment offer is laughable. They’ve valued the company at $11.4million, which is more than 35x their lifetime revenue. Absurd. They’re also only trying to raise $1 million which given their current position isn’t nearly enough. That won’t even keep them going until Christmas and on the very off chance they could turn the ship around they’ll need a hell of a lot more time than that.
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It’s a radio station that should have just been a podcast network.
I’m sure all the business types who might find the content interesting are the sorts who only consume content at 2x speed while in the gym. Linear radio is just the wrong means of delivery, which I think literally everyone who commented on this prior to launch predicted.
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there are so many issues with this idea
1 - if they are doing business news they are competing with the likes of MSNBC and Bloomberg. I don’t think they have the budget to compete with either (and odds are they are just reading Bloomberg stories off the wire anyway so Bloomberg would get them first)
Also, businesspeople are not sitting in their office with the radio playing business new all day. My father-in-law is quite successful in business (he fought off a bid by Microsoft to buy out a business he started and still owns), He skims the AFR over breakfast before heading to work. that sets him up for the day.
2 - if they are not doing business news but what i call “business lifestyle” (stories about work life balance, latest news in the travel hotel market etc…) it’s of a limited audience.
I’ve just hit the stage of my career where I have started doing business trips and i don’t have a long list of hotels to choose from - at the moment I’m in Perth for work and the travel coordinator gave me a list of two hotels to choose from. I’m frankly of the attitude that as long as i have a comfy bed and a semi decent breakfast buffet I’ll be happy.
most people are not compiling the travel lists at companies or even sending recommendations to the people that do. for 90% of people business travel is a chore and something they put up with not enjoy
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YourMoney was a good business channel on FTA TV back in 2018-19 but struggled to gain advertisers, despite some good content.
Disrupt on the other hand, has poor content and is is frankly, unlistenable.
I’d rather listen to Ticker News, but even that is relatively poor compared to YourMoney or even ABC News or BBC or Bloomberg.
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And most importantly, a solid sales team with established brands and connections. If Nine’s sales team couldn’t sell it, then it’s going to be near on impossible for an independent to.
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Exactly.
Similar to SENQ, it will be hard for them to survive when they have so few listeners (12,000 across Syd, Mel, Bris).
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Did anyone else notice Sky News Australia began earlier this week? About Tues or Wed.
The 2SM of TV is now on radio.
Nova is where you can direct your hate mail.
In Brisbane, 16kbps of Nova Nation & Nova 90’s for 32kbps for all three.
Nova promos/freebie ads/mostly for podcasts play during ad breaks.
All sounds as boring as the proverbial but it’s horses for courses. Some do like it.
The former two appear to have the fake stereo that takes a second to decode and is discernible.
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Wait. So we can now hear Sky News Australia on DAB+ via NOVA ENT’s bandwidth?
I wonder if we’ll hear rolling promos for it in between Kate, Time & Joel or the More Music Breakfast Show?
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Interesting.
I did a rescan and Sky News Radio is not on in Sydney yet.
So, Brisbane has Nova 90s, Nova Nation x 2, Priceline and Sky News Radio, all on 32kbps?
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Sky News Radio would be a good replacment for Priceline Radio
All the music that Priceline radio plays Smooth FM also plays so whats the point of that?
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More to the point, what’s the point of Sky News radio?
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Any news on that planned ABC digital/streaming network devoted to the music of the AM Top 40 era (1954-79)?
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Isn’t Priceline and the other Nova Nation on DAB Brisbane 2, on Nine’s spectrum, the same as Sydney and Melbourne ?
