Rugby is rating higher now than it did when it was on fox.
It is also laughable that people think that the round ball a-league is actually popular! It never has, and won’t be for years, it’s not a game in which people in Australia are interested in, unless Australia are playing.
Which is the reason why, no FTA networked wanted to touch it and highly doubt will touch it once this deal is over with.
Ten took a punt to see if there was an actual market out there for this sport, but have been bitten by it.
Cricket on the other hand, has proven to be Australia’s Summer Sport with Tennis on the side plate.
Seven is suing CA, so there is no way they will get rights. If Seven lose rights, Foxtel/Kayo do as well as Nine and Ten will partner with there own streaming service.
The only way Foxtel will get rights with Seven again if Foxtel give Seven T20/ODIs in exchange for exclusive BBL for Foxtel.
What planet are you on? The current deal killed all momentum with the Big Bash (Seven and Fox both responsible, the ease of the old deal was you turned on 10 every night), it killed ODIs and killed international T20s. The latter two barely register in general news when there’s a games on, let alone making an impact across the community. No one talks about it any-more, no one cares.
Tests would be even more of a loss leader now than before because you have advertisers spread across two broadcasters. It was easier for big business to buy ads during the boxing day text for example and reach the entire cricket audience.
The quality of the broadcast has also gone down with commentators spread thinly across two broadcasters and Seven and Fox’s obsession with former players over experienced broadcasters for play by play.
Nine has been saying for years they’re only interested in sporting rights if its broadcast + streaming. They won’t be part of any deal with Kayo. Ten only exists now as a subscriber acquisition funnel to Paramount+. They won’t be part of any deal with Kayo.
There’s a lot to gain for CA to say cricket is ‘coming home’ to Nine and/or Ten. Ten had the more compelling deal previously and I reckon they’d be regretting going with Seven and Foxtel every day since.
Is that the best rebuttal you have? It’s a reasonable argument that there are other factors apart from the broadcast deal that have impacted the Australian public’s view on cricket.
I’m not saying the Seven-Fox broadcast deal is great. I’d certainly prefer it on Nine. But it’s not a disaster as it’s being made out to be by some on here.
What do you think? Your posts on all topics seem to suggest a clear trend. Lots of stuff which wouldn’t look out of place on Sky News/News.com.au/The Australian. Not attacking you but rather how everything seems to be skewed towards News Corp’s interests which is of course them wanting to keep cricket moving forward.
Grassroots level sport is impacted more by the investment the sports make rather then the TV ratings and CA have incredibly strong junior programs that run often without competition from other sports
A new deal with Seven would be able to include a financial settlement between Seven and CA over their current contract - companies aren’t in a position to hold grudges, and the financial input from Fox being dealt into a deal with Seven is significant, so CA can’t discount that on the basis of current legal wrangling.
I think they are unlikely still, but more because of Seven’s disinterest in the BBL and how rigid the deals are likely to be now all the networks come with their own streaming platforms, so a different split with Fox is very unlikely, but I suppose still not impossible, but exclusivity for Stan/Paramount would be more valuable than the cash Fox would likely bring.
I’m not sure 7 is out. But it was stated that 7 only put an offer for the Test matches. So that means it’s unlikely CA would give Fox exclusive to all T20,ODI, BBL etc because it would just destroy cricket in Australia. And it’s also unlikely that CA would go with more than 2 partners.
exactly,
it would be great publicity for CA and also for Ch9 should they get the rights for test matches back to say cricket is returning home considering the almost 50 year history there. and also would be great to hear the Ch9 cricket theme again which is part of the sound of summer.
I love to see Nine get back the cricket rights. As for 7, they could be empty-handed after missing out on the tennis and potentially losing the cricket.
If we’re going to see a beefing up of the application of the list, then this rule has to go
Which would be in effect a repeat of how the current deal formed up
The only way that either is going to make this work is to shift the mindsets of the major sports that they don’t need Fox as a partner - with both the AFL and NRL staying with Fox, you’d have to say they aren’t off to the best start (albeit with one of those they probably didn’t get a real shot). The additional competition has just seen Fox identify a bunch of sports they are happy to jettison so they are better placed to go all in for the premium stuff. The cricket could be the catalyst for the tide to turn though. It feels like Nine is much better placed to achieve this than Ten is at the moment.
I really wonder whether Ten is a long-term prospect though - Paramount’s attempts at infiltrating the Australian market haven’t been all that successful, their streaming service has a hit-or-miss following and Ten itself is a basketcase. You’ve got to wonder how much longer Paramount will try and make it work. I think its more likely that Seven will finally get their act together in the streaming space and be a bigger player.
Coming off an incredibly low base though and may have reached a ceiling that will only be broken by better performances on-field rather than it being down to broadcasters and availability.
The former doesn’t seem to concern CA that much (ODIs were on life support before the rights deal) - the latter is a big concern, but the warning signs have been there that the Big Bash is at significant risk for a little time and the competition is at real risk of being less attractive for players.
The AFL only stayed with Fox cause at the 11th hour fox convince Seven to pay overs for the rights.
Without the assistance of Seven, the rights would have gone elsewhere.
If fox don’t have seven, do they have enough say with sporting organisations to bid?
The same happened with Supercars, when fox put their bid, they had to get seven to throw more money at it; does anyone here seriously think Seven are going to throw extra money at the Cricket rights?
There is clearly some desire to keep Fox with both those sports given they both adjusted their rights process to get the deal. In both cases there were ample opportunities to go elsewhere and the sports decided not to take them which suggests they value having a continuing relationship with Fox.
Fox retaining the cricket is going to be incredibly tough, especially if CA aren’t interested in dealing with Seven and Nine/Ten is only interested in having both FTA/subscription rights themselves.
This morning’s TA announcement is probably not what CA were hoping for, at least in regards to a serious Nine possibilty. For Tests (forget about BBL as I doubt that was their focus and anything beyond the middle of Jan) it is still possible, as Sneesby himself flagged, but isnt it more optimal to have different broadcasters? Not sure it’d be a great look from CA’s eyes, nor TA’s for that matter and there’d be forever scheduling dramas.
Also quite surprised (but not shocked) that the parties agreed so well and rather quickly, not going to market and seeing where Seven would’ve landed, as Warburton flagged tennis again. Also unsure of where all this leaves them now.
10 / Paramount probably smiling, really, especially considering their near snatch offer for AFL and all that cash sitting around.
But agree with @TV.Cynic in regards to Foxtel still being the more serious contender alone with CA and then some FTA deal from there. Are CA expecting (like AFL and TA) another new bombshell record, which would be like $1.5-2b or something and who knows where that’d come from is Foxtel are locked in.
You’re dreaming if you think those numbers will occur again (on broadcast alone - maybe with say Paramount and 10 Play or Stan and 9Now added), but didn‘t happen during Nine’s final years either, obviously depends on teams, performances/contest and weather conditions too.
I don’t agree - many here see them as sitting pretty in regards to the rights but I just don’t see it myself. They could end up with them but the odds are still stacked against them, with some of it their own doing.