Seven don’t need it. I think 10 have proven that a reality based show broadcasted over summer works wonders rather than broadcasting cricket.
10/Paramount have this.
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We shall see.
I think The Bachelors will be an absolute stinker.
Most likely… but it’s already been proved that a reality show concept works.
Nine/Ten is the best
Nine/Stan Tests and 10/P+ BBL, Domestic cricket, ODI and T20s simulcast on 10 or 10 Bold.
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The doomsday scenario is no live sport on 7 over the summer months in prime time
Or SEN!
The best think for CA… would be to do a deal with 10/Paramount.
CA and 10 both need each other.
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You’d want to hope they’d be able to work out how to broadcast by then, considering the weekly drama they have just getting the soccer to work properly on Paramount.
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Cricket needs a clean dedicated platform and 10 can provide this. But the way CA is currently run, they’ll end up with 9Gem / Foxtel joint venture.
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Highly doubt Nine will go with Foxtel.
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Possibly but the anti-siphoning list is supposed to prevent broadcast of events on multichannels. .
I used it as a bad example.
I wouldn’t be surprised if CA tried some sort of work around to get Foxtel as a guaranteed subscription TV provider despite anti-siphoning and then let Foxtel work it out with which ever FTA wants to partner with them.
Yes… and that what I’m worried about.
Clearly this isn’t good for the game. The current deal has been a disaster for CA.
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Apart from courtroom drama with Seven, why has this deal been a disaster? From CA’s point of view, they’d be thrilled that this deal has resulted in a dedicated cricket channel on Foxtel and would be delighted that more people are watching cricket on subscription service Kayo.
Numbers and support for the game is massively down. It hasn’t worked.
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I disagree. Kayo are reported to have 1.3 million users. That’s something they should be proud of. People still want to watch cricket and are doing so on Seven and Fox/Kayo. Test matches are still pulling good numbers. There is still some work to be done for the Big Bash though.
From a grassroots level cricket is continuing to grow, with a 2% increase in club cricket in the last year (could’ve been higher without COVID). I don’t think the public falling out of love with cricket can be blamed on the broadcast deal, that probably has something to do with sandpaper gate, the public dissatisfied with the teams culture and on-field results, NBL growing in popularity etc.
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Combined television ratings for the games are down… audience attendance for the games are massively down. And from my understanding Grassroots uptake has been greatly affected by Covid. Not sure where you got the 2% from? Is that 2% from 2021-22?
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100% correct.
Just cause Kayo has 1.3m paid members, is bugger all.
Nine has 15m potential viewers every night! (Those within voting age) add the kids to that and it’s higher.
Cricket has suffered like it did in the uk when it was taken off FTA.
Nine will only want to join with themselves around sport now, same with Ten. They aren’t in the business to boost fox shares, they are in the business to boost their own shares.
Once Stan sport and Paramount came, it was the moment in which direct competition to Fox started.
Tennis, rugby union, selected Motorsport on nine/Stan. Than round ball on ten etc.
The idea, that fox has a station just for cricket, before Kayo and streaming, sounded great! But streaming has changed that, it now allows viewers the change to watch whenever, wherever and not be a beholder to watching at a particular time it’s being shown.
Cricket never needed fox 5yrs ago, it was fox and only fox that needed cricket, cause to quote them “we don’t have a summer sport and people disconnect from us once football is over, we need to bridge that gap with a summer sport”.
The ball is in crickets hands, back to the nine (1.4-2m watching ODI/T20) days in which summer meant kids and people turned on cricket or stick with ratings around 400k for Australian international ODI/T20 games on Kayo/fox?
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Only if 10 plan on putting the majority on free-to-air. No one will pay for a “clean dedicated platform” just for cricket.
I really see no advantage to a sport going with Paramount+ or Stan now. Especially after the AFL extended their deal with Fox/Kayo for another decade. If you want your sport to grow it needs to be on Fox/Kayo unfortunately. Just look at what’s happened with Super Rugby on Stan and the A-League on Paramount+.
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