Anyone having trouble suspending disbelief when starting to watch something showing the prior normal (with people mingling freely)?
I wouldn’t be surprised if some people complain (well, whinge on Facebook & Twitter,) about lack of physical distancing, etc. in shows when these already recorded programmes go to air in some months time.
In other words, not much different to those “Save Our Voices” reports the regional networks did in 2015 as part of that massive campaign to push for the reach rules to be changed.
The ironic thing is that even after the reach rules did change in 2017, it didn’t really make a difference to the regional networks, given that SCA 9 & WIN had axed some of its local news services last year.
The failed merger of Seven & Prime would’ve seen the latter being taken over by its metro counterpart, only for Gordon & Catalano to vote down on the merger. If the merger had been approved, this would’ve been allowed to happen, as the scrapping of the reach rules allowed Seven to cover much of the country, something that wouldn’t be legal prior to 2017.
In other words, other than the failed Seven/Prime merger, no metro network has seemed to be interested in taking over its regional counterparts.
The biggest problem I have with that WIN News report is the implication WIN somehow played a part in providing public information and warnings to the communities effected. I saw no evidence of that. They did a fair job of reporting on the aftermath of the fires but it was the ABC and regional radio stations that were disseminating life saving information at the height of the crisis. I realise the report was looking broadly at the role of regional media in times of crisis, but it was a bit disingenuous of WIN to include themselves in the assertion they were keeping communities informed and connected.
Yes, In Canberra it was local ABC Radio, ABC News channel and the residents themselves on Facebook in particular, and on Twitter, that got the information out. Nine, WIN and Prime were not a very good source, though Nine were better than the other two.
ITV (in the UK) have a full screen disclaimer now before such programmes. They also have to put something up during This Morning when it is presented by Ruth and Eamonn, who are married and living in the same household so can sit next to each other and don’t have to socially distance, unlike the main hosts Phil and Holly.
SCA’S website states that 36% of Australia’s population lives in areas outside the top 5 largest TV markets, but only 10% of national advertising budgets are spent there. That is a HUGE gap and opportunity.
That means companies like Harvey Norman, McDonalds, Telstra, Woolworths, Fed Government way underspend in regional areas relative to population.
This is a big reason why these broadcasters are struggling.
McDonalds would have to be a reasonably close second though - they seem to advertise just as much, perhaps even moreso on regional TV & radio (at least in the markets I’ve visited) than the metro stations.