I’m sure something will be rising.
Sounds like a cult.
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There’s only so many words you can put in front of some numbers. Rise seems like a decent choice.
The problem with ‘96five’ is it ties your entire identity into a FM frequency (and you have to spell it out whenever you mention the web address on-air). In a world where everyone’s trying to get into podcasting and vertical video, you don’t really want to be tethered to a number.
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Also, frequencies are becoming less and less relevant to how people actually tune in. In my Tesla, for example, it has both DAB and FM, but I never think about frequencies at all. The car just scans the band automatically and displays whatever stations are available. I simply tap the station’s icon and it plays.
That’s increasingly how people expect media to work now — name, logo, and one click. The idea that listeners are memorising or manually tuning to specific frequencies is pretty outdated, especially as more cars, phones, and smart devices move toward digital scanning and app-style interfaces.
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96.5 on DAB+ still showing as 96five this afternoon
Totally sounds like a cult. And without bringing politics into it, “rise” is the latest catch cry of the Charlie Kirk movement. Hopefully 96.5 isn’t going down that path… further
We get it, you have a Tesla 
. Not dissing you, but you have mentioned it quite a bit lately 
. I’d just say car personally, especially given the connection to that loonie fascist Musk…
I do agree though on the frequencies becoming less important over time - although we’re not there yet by any means.
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I think if there’s an emergency or something, knowing what frequency a station is on is rather important
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Yes agree. I have no problem with frequencies being part of a brand at all. For example I can’t see B105 feeling the need to drop the 105, even if FM eventually switches off.
Interestingly there are a number of purely digital and/or FM stations that are still branded with their AM identities, long after they stopped broadcasting on AM - eg Radio 538 in the Netherlands - and it’s a youth station LoL. I doubt any listeners would ever have listened to the old MW538 on the wireless
All the stations in Melbourne still lead heavily with their frequency. In the case of the two big community stations, RRR and PBS, it’s a huge part of their identity. Every second car has two bumper stickers that clearly read PBS 106.7, RRR 102.7, with the numbers the same size font as the name. FM isn’t going anywhere and these frequencies have become an iconic part of life in the city, recognised for 50+ years. Even if a lot of people do listen online, the numbers are very famous and constantly referenced by the hosts + in stings
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Similar in Brisbane. A lot of people still call Triple M “FM104”, there’s also B105, and nearly everyone I know still calls KIIS “97-three”. Even River is River949. Over in community land you’ve got 99-seven, 101FM and 94.1 (Gold Coast).
Rise/96five used to simulcast the 7 News at 6pm. It was quite handy as was driving home then. Was the only time I listened to that station but all of a sudden they dropped it.
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And RRR was originally 3RMT, true
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this was an odd choice and something i used to bring up all the time when i was a breakfast producer there in all hands meetings. it just didn’t fit the family friendly image to play the latest Lauren Daigle song, have a disclaimer than the news started “a murder / suicide today..”
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I quite like the name Rise 96.5. They haven’t used Family in their branding for some time, so it makes sense.
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What is the deal with Christian stations in particular doing this? I understand the reasons for it but I’ve never heard of a non-Christian station doing it
River 94.9 in Brisbane and Nine News.
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I vaguely recall Bay FM in Geelong simulcast 7 or 9 news at 6.00 years ago.
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I recall both Light 89.9 and Hope 103.2 simulcasting Nine News some years ago.
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