Buenos Aires, Argentina: Wednesday, March 25, 1998
from La Nación
The picture here is a bit grainy, but I typed the schedules so you could see it better!
América 2 (the only station with morning programming; it has recently fallen to the 4th place in the ratings after years of being a strong 3rd)
7.00 Impacto a las 7
9.00 Movete con Georgina
noon América Noticias
1.00 Mediodía con Mauro
3.00 Sin Vueltas
4.00 Paso a Paso (Step by Step)
5.00 Amor y Moria
6.00 Gente Que Busca Gente
7.00 América Noticias
8.00 Insólito TV (contained footage from the American show Real TV, that Nine aired in Australia)
9.00 América Noticias
10.00 Copa Libertadores: River v. Colón (tape-delay)
mid. Atorrantes
1.00 sign-off
ATC (the state-owned station, a.k.a. “the also-ran of television” because it has been on the bottom of the ratings for more than 25 years)
noon Vivir mejor
1.00 Rumores
2.00 Dale Lita
2.30 El reloj de la Historia
3.00 Buenas Tardes Salud
4.30 Comicosas
6.00 Haciendo Escuela
7.00 DCC
8.00 Telegaceta
9.00 Movie “Camaradas en armas” (Comrades in Arms)
11.00 Ellos Pudieron Hacerlo
mid. Telegaceta con ECO en el Mundo
1.00 Informativo de la RAI
1.30 Avisos en la Madrugada
Canal 9 (at the time, it was partly owned by Australia’s Prime Television, which had 20% of its shares: the rest belonged to a local consortium called CEI; the station has recently jumped to the 3rd place in the ratings)
11.00 Tom & Jerry
noon 24 Horas
1.00 Almorzando con Mirtha Legrand
2.30 Indiscreciones
4.00 Hablemos Claro
5.00 Bugs Bunny/Tom & Jerry
6.00 La Chica del Océano (Ocean Girl)
6.30 Los Más Escuchados
7.00 La Red Deportiva TV
8.00 24 Horas
9.00 Ricos y Famosos
10.00 Te Juego lo Que Quieras
11.00 Son o Se Hacen
mid. Sunset Beach
1.00 sign-off
Telefe (the absolute leader of television: it has been in first place consistently since 1990, except for a few months in 2010 and 2011, when Canal 13 took the crown spot)
11.00 Súper Agente 86 (Get Smart)
noon Telefe Noticias
1.00 María Mercedes
1.30 Marimar
2.00 El Chavo del Ocho
3.00 La Niñera (The Nanny)
4.00 Milady, la Historia Continúa
5.00 Cebollitas
6.00 ALF
7.00 Telefe Noticias
8.00 The Simpsons
9.00 Verano del '98
10.00 Movie “Buscando a Vonnie” (The Disappearance of Vonnie)
mid. sign-off
Canal 13 (the station has been perpetually in 2nd place since being privatized in 1990, but overtook Telefe for the top spot for a while in the early 2010s)
11.00 Utilísima
noon Los Súper Campeones (Captain Tsubasa)
12.30 Karlos Arguiñano en tu Cocina
1.00 El Noticiero de Santo
2.00 Alas, Poder y Pasión
3.00 De Corazón
4.00 Chicago Hope
5.00 Melrose Place
6.00 Las Chicas de Enfrente
7.00 Poliladron: Una Historia de Amor (repeat)
8.00 Telenoche
9.00 Gasoleros
10.00 Movie “Un Milagro Para Lorenzo” (Lorenzo’s Oil)
mid. En Síntesis
12.20 Ese Amigo del Alma
12.25 Movie “Romance de verano” (A Summer Story)
Notes:
*As it was mentioned on a previous post discussing limited transmission hours, there wasn’t early morning television here in Buenos Aires for decades. Only one station (usually ATC) stayed on air 24 hours in the early 1990s with movies and documentaries, but reduced its broadcast time in 1997 to a 11am/noon start time, being now on par it with the private channels. At the same time, América 2 launched its successful 7am news program that lasted 2 years, reducing again its transmission hours in 1999, moving the sign-on time to noon. In May 2000, a show called Desayuno (Breakfast, in English) was launched on Canal 7, the former ATC, hosted by veteran journalist Victor Hugo Morales. The program became an instant hit: it aired from 7am to 10am (while the other stations were dark) but the problem was that during its first 3 seasons on air, it didn’t air all-year round, staying on air between May to December or July to December. In 2003, the program got competition, as Canal 9, who had new owners, premiered the morning edition of Telenueve, that took a big portion of the audience, as viewers now had 2 options to choose from. In 2005, Canal 13 didn’t want to stay behind them (as @theduytv mentioned) and created Arriba Argentinos, a new morning news show that it’s the most watched program on its timeslot almost since its inception, dethroning both Telenueve and Desayuno: the latter was canceled in 2006 due to political reasons.