@TV4 Here are the opening titles and theme music (over a black screen) for the live Lotto draw in 1989.
As part of my research Lotto’s advertising campaign, “Happy Days Are Here Again”, began on the evening of Saturday 4 February 1989 and coincided with the $3 million ‘New Season Superdraw’. It consisted of a Depression era song (see below for lyrics), new dance steps and dazzling new costumes, including straw boater hats and striped blazers as a homage to the 1951 musical film, An American in Paris, though the connection remains unclear.
ANNOUNCER:
Ladies and gentlemen, it’s time for the live draw of Lotto!
CHORUS:
Happy days are here again,
The skies above are clear again.
Let us sing a song of cheer again,
Happy days are here again.
All together shout it now,
The Lotto show has started now.
So, let’s tell the world about it now,
Lotto!
Happy days are here again!
The commercials promoting Lotto’s New Season Superdraw, with Ellie Smith and an original cast of dancer/performers, were shown on TVNZ in the final two weeks of January 1989.
For the New Season Superdraw itself, the winning numbers were (spoiler alert!) 5, 8, 21, 23, 24 and 28, and the bonus number was 30. The total prize pool for that draw was $6,047,065 (equivalent to approximately $14.2 million today) and in 1st Division, the guaranteed $3 million prize ($7 million today) was split four ways, i.e. four winners each received $750,000 (over $1.7 million today). The draw had a total of 85,770 winners nationwide.
I gratefully acknowledge and thank Mark Hutchings, Brooke Mallinger, Devon Gillum and all the team at Ngā Taonga Sound & Vision for my assistance and making the campaign available on their online catalogue. As a vintage lover and television trivia expert I haven’t seen that in years, but it’s a must-watch.
To finish off, my idea for a new version of the “Happy Days” campaign, featuring a new cast of dancer/performers and replica costumes from the original, would be perfect for the revamped Lotto draw if it moves to my dream television network (PTV Network New Zealand), although this is off-topic and it doesn’t have to be real.
Happy days are truly here again!