On 1 February 2009, Nine refreshed their on-air presentation with the flying discs and we<3tv package used in the 2008 season replaced with the famous 2D dots and a new slogan called Choose|9.
Perth and Adelaide were dot-less due to them being owned by WIN when WIN was an affiliate of Nine.
Although it’s definitely dated by today’s standards, I think the September 2009 relaunch with the first generation “Welcome Home” On-Air Presentation package was the network’s first one since 2006 that truly looked, sounded and felt like Channel Nine again.
While a slight improvement on the “we tv” presentation package from 2008 (especially after the mid-year tweaks), the look used between February and September of 2009 didn’t quite have enough flare IMO.
Nine Adelaide and Nine Perth had no dots in 2009 due to ownership of that old fart Mr Bruce Gordon from WIN Corporation. In 2010, the dots were reinstated. Thank goodness, in 2013, Nine bought Adelaide and Perth Stations to compete against SYD, MEL, BNE and Darwin.
Strongly agree. I also think this sent a message to viewers that Nine was the “home” of Australian television given its historic ratings dominance in the first half-century of television in this country.
Nine did well to win 16/40 weeks in 2010 (Seven won 23 and Ten won one) but couldn’t win a week in 2011 despite having the top-rating show that year (The Block finale).
I actually liked this package, feel as though they could have used for longer.
I personally believe that the ‘Welcome Home’ package (apart from the ident) was pretty bad, but not quite warehouse/2007 bad! Some of the early ‘Welcome Home’ elements looked particularly horrendous.
Wasn’t a fan of the first Welcome Home package with the package using too much blue/dark blue and a white text for the Evening listings. At least it was an improvement from the warehouse look.
Only because Nine offered a good increase in money to compensate WIN. But it was this that finished WIN’s strong hand in affiliation negotiations. WIN has since paid the price by not being able to effectively negotiate with Nine then having to move across to Ten program supply in 2016.
A fair few ratings flops (of which Nine had plenty in 2009) during that “Still to Come” promo - don’t think Home Made, Random Acts of Kindness, Australia’s Perfect Couple and Superstars of Dance really went anywhere except the Wikipedia archives anyway…