On the evening of Sunday the 29th of August 2004, Nine modified their 2002-2004 On-Air Presentation package. Retaining the ‘7 Colours For 7 Days’ theme, the refreshed On-Air Presentation featured more gloss; recieving new Lineup and Ident formats.
Despite it being new, elements including the Movie Opener, Classifications ('till some time following the launch), and Production Closers were retained.
This look was the final use of the original ‘Dotty’ Nine Network logo, with it being phased out in favour of a dot-less Nine logo during the early hours of Monday the 30th of January 2006.
At this point in time, you can kind of see that Nine were starting to struggle to remain #1 with primetime programs like Celebrity Overhaul and StarStruck along with the attempt at a bigger money version of The Price Is Right to compete with the increasingly popular Deal Or No Deal on Seven.
As per the schedule in the link, it was the same night as Game 2 of the rugby league State Of Origin which was scheduled for 11pm in the AFL markets - a 5-6 hour delay by the time Perth viewers got to see it. Thankfully that sort of thing would never happen these days with multichannel coverage!
Hey Zampakid, do you have the sponsor billboards for Channel 9 Perth. If so, does Channel 9 Perth have the same music for the sponsor billboard as for Sydney, Melbourne, Brisbane and Adelaide? [I assume that they do]
I don’t know how true this is, but I think it was speculated on the old Media Spy forums (and possibly other websites at the time) that the relaunch was originally supposed to happen on New Years Day but got pushed back to 30/1/2006 due to the death of Kerry Packer.
Either way, I guess the more basic layout of the promos could be classed as a hint of what was to come with the benefit of hindsight…
'Oops, was meant to say that the speculation at the time was about a New Years Day relaunch which was pushed back to January 30th. I’ve since edited the post!
I believe that the classifications were changed over in 2005.
