It’s not a surprise really given the amount of things that Sea FM have “borrowed” from Star FM in recent years.
Survey time is usually a great example of this, and one that I remember was a few years back when Star FM ran a promotion with Katy Perry called something along the lines of Katy Perry’s Superstar Secret. A few days into it Sea began doing something like Secret Katy Perry days.
I feel they are shooting their own foot in doing this, and at the end of the day it’s the market who will suffer and move to other mediums given the lack of diversity to choose from.
I’ve been into several businesses recently (dentists, corner stores etc.) that were playing CoastFM 96.3. Management obviously has a good taste in music Awesome station.
Seems like a strange way to word it. Things change and their could be the opportunity to stay longer even if it’s not apparent now.
I’m wondering if it’s simple a fixed term contract rather than say ongoing permanent - similar to what a maternity leave contract would be.
Driving through the Central Coast yesterday I think that the teasing of “almond milk, apparently it makes your boobs bigger” probably marks the last time I listen to Triple M. Bogany chatter combined with a rock focused playlist makes Star FM’s fondness of modern songs with autotuned vocals bearable.
Not sure although I am willing to predict that whenever in the future a radio ratings survey next takes place on the Central Coast, Star 104.5 will be #1!
Surely the local breakfast show loosing it’s local aspect to become a generic regional breakfast show, and changes to the music will have some impact in the ratings.
It did have so in metro markets where the metro’s skewed older and the ratings dropped significantly e.g the Fox. As we all know SCA then dropped 80’s from the playlists of the metro Hit’s.
The Central Coast is a competitive market and SCA could have made Star 104.5 the market leader with the changes to Hit 101.3.
That plus the ongoing mess known as Triple M 107.7, formerly 2GO. Wonder how much listener confusion there is in a market which in some parts can receive three stations branded as Triple M and two as Hit?!
It also does not help when the Triple M’s and Hits run from the same music logs in Gosford and Newcastle.
These stations should all run off different logs.
I was wonder for the central coast would it be possible or worthwhile to convert the Newcastle 1233 AM to 92.5 FM and then (it will tweak of the programming to have Newcastle shows going into the Central Coast) using 92.5 FM as a Synchronous FM setup.
I am not sure how popular the local central coast programming is. The coverage of 92.5FM is pretty weak in covering the whole of the central coast unless they match it (the power output) with the other FM stations on the coast.
I would have 90.9 FM synchronise with Wollongong too with it being 90.9 FM out of Newcastle and have a 90.9 FM repeater (switching it from 98.1 FM) on the central coast too. You add 102.1 / 106.1 to the mix too and have them at the same spec as ABC Newsradio/ABC local radio.
It will mean the ABC would be much better on the coast. 702 AM / 1233 AM is ok with a decent radio but not great. Plus streaming ABC on the Coast, I don’t think the mobile phone coverage is as consistent as Sydney.
Unless something’s changed recently, then no, they were initially interested in this a few years ago when it was first put up, but I don’t think they even bid for it when it became available first time around?
I think it was even Sky who went to ACMA asking for this to be created, & Sky came up with the frequency & site location in the first place?
I think Sky Sports Radio let it go due to being too expensive to build the transmitter site (from scratch), & coverage limitations/restrictions ACMA put on it, over what Sky had wanted/planned for?
Awesome station.