This is my favourite regionalisation of a network ID. A bit of a ‘cheat’, as CTC was actually owned by TEN when this happened.
Second favourite below.
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Yes that’s what it was originally, but assumed once aggregation started, it morphed into Northern Region TV to make it more relevant to the expanded market.
Similarly with NBN, originally Newcastle Broadcasters, assumed reference under aggreagtion Northern Broadcasters.
Both names totally irrelevant to some sub-markets like the Gold Coast.
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Never saw a reference to either of these being changed TBH. ‘Capital’ wasn’t relevant outside of the Nation’s Capital City - neither is Wollongong Illawarra. But there you go.
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I think Capital is a much better name as it can be used in many ways eg. “The Entertainment Capital” or “The Sporting Capital” as they did, which is relevant to all markets. And for Canberrans, it has that heritage value.
WIN is also a word - as used in news promos eg. “Canberra looks to WIN”.
Much smarter than vague letter based names.
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And really, you can’t go wrong with a name like Capital 7.
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Well, it was only known as ‘Capital’ from 1980 to the very start of 1995, so a short ‘heritage’ really. Before that it was just (CTC) channel 7 (they tried ‘Super 7’ for a few years in the late 1970s).
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Although Southern Cross sorta kept the “Ten Capital” brand around a bit longer (even if it wasn’t in anything but some ten-second interstitial bits before generic Ten idents, and in the local news in Canberra), until they cut off the latter and started the original version of “Southern Cross Ten” branding - of course, again, similarly half-hearted - in 2001 or so.
But you’re right, it’s hardly like “Capital 7” existed in the 1960s under that name. Probably thank Kerry Stokes for the name, under one’s breath given he owns one of their competitors now, including in Canberra itself. Things come full circle. 
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Was it in May or December '94 when CTC was sold to Southern Cross?
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December.
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As seen here:
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One footnote to this is that when Ten were doing their summer 1993/94 idents (the ones with the tagline “That’s Sydney/Queensland/etc, That’s Ten”, eg Sydney version https://www.youtube.com/watch?v=kly84ApE2ms) - which didn’t entirely replace the last version of the 1991-94 idents - they did do a “That’s Capital” version too:
(pardon low quality as whoever uploaded it did so in 2007 and I wouldn’t be surprised if it came from somewhere else before it reached YouTube)
Although I presume that this only played this in Canberra (Iain Hewitson mentioning CBR is a tell) and not the other Capital markets.
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Capital Canberra - Saturday 25/7/1992
some caps are in b/w due to poor TV reception or tape condition
PRG:
Promo Endtags:
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Zampa recently uploaded a Capital ident from 1993 with altered music, while there is also one elsewhere with the regular Ten music. Wonder why the change?
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The perfect integration of metro + regional branding. No mean feat given how different their logos are.
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It sounds a bit like the voice over artist didn’t actually record the “on Capital” part at the same time as the rest of the promos as it sounds odd like it was added at a later time from a existing recording. They have tried to disguise it but I have experience with audio production and it does not flow as well as if the artist recorded the full voice over with the “on Capital” component.
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Don’t think that kind of stuff would have been picked up by most people on the televisions back then when watching live.
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They were certainly hot on funky fonts and clip art.
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Agree, the edited reporter sign offs on NBN News are like that, only worse as some of them are now 5-10 years old and sound quite different…
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You think those VOs were mismatched?? Try watching some 89/90 WinTV promos haha.
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