This is my favourite regionalisation of a network ID. A bit of a ‘cheat’, as CTC was actually owned by TEN when this happened.
Second favourite below.
This is my favourite regionalisation of a network ID. A bit of a ‘cheat’, as CTC was actually owned by TEN when this happened.
Second favourite below.
Yes that’s what it was originally, but assumed once aggregation started, it morphed into Northern Region TV to make it more relevant to the expanded market.
Similarly with NBN, originally Newcastle Broadcasters, assumed reference under aggreagtion Northern Broadcasters.
Both names totally irrelevant to some sub-markets like the Gold Coast.
Never saw a reference to either of these being changed TBH. ‘Capital’ wasn’t relevant outside of the Nation’s Capital City - neither is Wollongong Illawarra. But there you go.
I think Capital is a much better name as it can be used in many ways eg. “The Entertainment Capital” or “The Sporting Capital” as they did, which is relevant to all markets. And for Canberrans, it has that heritage value.
WIN is also a word - as used in news promos eg. “Canberra looks to WIN”.
Much smarter than vague letter based names.
And really, you can’t go wrong with a name like Capital 7.
Well, it was only known as ‘Capital’ from 1980 to the very start of 1995, so a short ‘heritage’ really. Before that it was just (CTC) channel 7 (they tried ‘Super 7’ for a few years in the late 1970s).
Although Southern Cross sorta kept the “Ten Capital” brand around a bit longer (even if it wasn’t in anything but some ten-second interstitial bits before generic Ten idents, and in the local news in Canberra), until they cut off the latter and started the original version of “Southern Cross Ten” branding - of course, again, similarly half-hearted - in 2001 or so.
But you’re right, it’s hardly like “Capital 7” existed in the 1960s under that name. Probably thank Kerry Stokes for the name, under one’s breath given he owns one of their competitors now, including in Canberra itself. Things come full circle.
Was it in May or December '94 when CTC was sold to Southern Cross?
December.
As seen here: