The music is indeed very throwback heavy, at least compared to The EDGE. I wonder if this is just due to a resurgence of classics on platforms like TikTok, where discovering “new” music seems to be less about the date of release for the generation they’re now targeting. (It’s new to them the first time they hear it.) …I hope it’s that rather than aiming safe and wide to increase listenership, ultimately making them lose their edge (lol).
Some of these songs were released when their target demographic were in primary school, or weren’t even born yet.
Also am I late to the party on noticing that the commercial breaks on DAB+ are completely independent of 96.1 FM?
I spent quite a bit of time listening to it this afternoon and agree the format is confusing,
I heard as many pop songs and dance tracks as RnB / Hilp Hop tracks. and lots more throwbacks, Just Loose it by Eminem from 2204 was the oldest song I have heard played on 96.1.
Being completely automated over the weekend and so soon after launching is not a good look, and is hardly going to get people to join the movement they keep talking about every ad break, The movement is all the Edge 96.1 listeners to other radio stations. The comments on Facebook are few and mainly negative.
ARN have completely cocked this one up, Cada is now no different to the many dab+ automated music stations.
They sound very community radio. They kept talking about how new they are to radio. At the start of the show, one of them was talking about how they had a special guest coming up soon: his auntie. He then went on to explain that his auntie also rang in during their first show on Thursday and that everyone at the radio station wanted her to be on the show again. Sounded like the work experience kids were doing the show.
Yeah, I’m wondering (hoping) they’re going for a soft launch so some of the kinks can be ironed out first.
…Presenters find their feet, catch any further presentation issues: there’s still an ad on high rotation that begins with “EDGE need to know:” and 96.1FM seems to drop a second of audio every few minutes…
There’s basically 0 CADA presence on TikTok. Why would they round up some higher profile TikTok influencers for the station and not advertise it on the platform or by at least using those presenters other socials (much of the on-air talent has no mention of CADA on their TikTok at all). Maybe they’ll flick another switch in the next few weeks when they feel ready.
As I see it, the problem they’re trying to solve is their target demographic generally doesn’t listen to radio - short of those who don’t have CarPlay and have their car set to 96.1 in Western Sydney when they jump in – so they won’t go looking, they’ll need to find them and try and usher them over with people they’re interested in, leading content on the air.
I’m in their target demographic, just, and while I care about the presenters on air smoothness, I’m on this forum, most of my friends wouldn’t notice, or probably care, and listen to triple j or community radio anyway, so aren’t expecting (and kind of find off-putting) the commercial smoothness like KIIS.
It’s an interesting time, it will be fascinating to see what happens in the coming weeks, ARN have put a lot of $ in to CADA - even though it is essentially a test bed - too much to have this be “it.”
Funnily enough I’m super thankful for the increase of EDM in rotation, it’s my genre of choice, but it feels weird with this huge shift in branding toward cutting dance and pop - we’re Hip Hop and R&B exclusive, only to do the opposite.
Maybe most listeners wouldn’t notice, I do think that’s not the case though and some would find it kind of jarring. Strange.
Germany too. It was listening to Antenne Bayern that made me realise how many pop singers had potty mouths.
The Netherlands has the infamous TV ad with a family in the car singing along to a song on the radio with the lyrics “I wanna **** you up the ***” and the caption underneath in Dutch says “need to learn English, try our language school”.
Look having listened, at this point that’s probably in rotation.
Sounded like the work experience kids were doing the show. 
