Some of the throwbacks I heard today were
JLO - Jenny from the block - 2002
Macklemore - Good old days - 2017
Nerd & Rihanna - Lemon - 2017
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It might just be early days, and I don’t want to seem too critical, but yeah the oldies are just the big disappointment for me. For commercial radio in Australia I’m sure you can’t focus entirely on untested music, but 2017 was 5 years ago. And there are songs that are sure-fire hits, like a R&B song from Kehlani and Justin Bieber released this week that hasn’t been played once. Summer Walker, a huge R&B star, has a new song with SZA and it’s nowhere. These are big names in the genre, they should be able to play them without focus groups and testing.
Based on the music enthusiasm that’s strung throughout all the promos and the station launch talk sections I think I was expecting something more like Beats 1/Apple Music 1. Apple Music 1 isn’t commercial necessarily, but it is still very much in the format Cada is talking about. Shows about music, lots of talk about the pedigree of hosts in the culture and as being musicians.
Some of the music is there, but if I get in my car and listen to 15 minutes only to hear old N.E.R.D and Macklemore songs it just isn’t living up to the potential.
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Wayyyy too many station IDs and sweeps being played.
They’ve done more than blowup the branding… the whole sound is from scratch.
It’s community radio without the community focus.
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The new Content Director was from FBI, this may explain the sound of the station.
The comment of the day posted on Radio Today was, half of the announcers talked like they were from the hood, and the other half from Dubbo community radio.
Everyone is getting the community radio vibe about Cada.
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CADA=Community Access Done Awfully
Bring back 9inety6ix.1, Hawkesbury Valley Holden and Kaos Nightclub/Fright Night.
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I was reading about how they came up with the CADA brand.
“What we love about the name CADA is that it brings to mind cadence – the tempo of music and speech – which is perfect for a brand which champions Hip Hop and R&B artists both locally and around the globe.”
What a wank! 
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Totally agree, what annoys me the most is the Cada anthem played on repeat, and the same spiel repeated every ad break telling the audience they are wanting to create interaction, inclusiveness and belonging it is excruciating…
I am sure this dribble came out of ARN’s focus group sessions.
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I Did listen to it for a few minutes and it sounds like a commercialized Radio Skid Row combined with the Hit Network’s RnB Fridays while adding a small part of Music FM Moss Vale into the mix. That is not how you compete against Triple J, ARN. Besides what about playing some of the Hip Hop and RnB from the 90s since you want to play Throwbacks some of the time? ARN would had been better off letting me run it as I can come up with a better format out of my head (and keep it relevant to the Blue Mountains/ Western Sydney)
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Here’s a yard stick, one of the best radio brains is also ARN’s highest revenue generator, Kyle.
Question is, what’s Kyle’s thoughts on it?
I’m certain he would say it needs improvement but aware that all new teams need time to bed in.
Kiis wasn’t perfect from day one, all new formats take time and patience.
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Fatboy Slim’s Ya Mama (push the tempo) seems to be heavily borrowed for the Cada song.
Cada song is on their website, compare with Fatboy Slim on Youtube.
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Has CADA taken any callers? What is their studio number? 13 CADA?
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No. That’s 132232 which is NSW TrainLink.
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I heard one caller go to air during the breakfast show when flicking between stations. Did not hear them advertise the phone number.
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13 10 96 - same as The Edge
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I’m hearing a fair bit of uptempo music on CADA. And a bit of commercial sounding tracks.
It’s essentially a tweak in the music, minus the American V/O’s that The Edge had.
2Day has had more drastic changes in recent times without even changing their logo.
I wonder if it could’ve still worked with retaining their previous Edge branding?
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IMO There was nothing wrong with The Edge brand at all. They could have kept the previous brand and just expanded the music, and added new talent. . Even if they changed the music focus to a broader pop / dance, Hip Hop and some Indi rock the previous brand would still have worked.
I still don’t understand why the need to blow the station up. 2day fm has more baggage attached to it’s brand then The Edge 96.1 and SCA refused to blow up 2day fm and start again. The format and the breakfast teams have changed as many times as people change underwear.
The change to Cada is a pointless exercise for very little or no gain. It actually might even boost the ratings of KIIS and Nova in the upcoming surveys.
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It is very amateurish. For the last 15 mins there’s been a voices (sounds like conversations through an open studio mic) coming through the music.
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Agree. I think The Edge is a great brand and they’re mad to let it go.
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Anyone who says CADA will take listeners from Nova is dreaming. If it was the Nova of 20yrs ago then fair enough.
I think stations like FBi and triple j would be more threatened by CADA. Especially given their ad breaks are almost as short as those you’d hear on community stations.
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This whole rebrand is perplexing when you hear the changes to the playlist, with so many throwback tracks now which aren’t hip hop or you wouldn’t really consider as RnB.
This afternoon I’ve heard Justin Bieber, Jennifer Lopez, Dua Lipa, Selena Gomez, Martin Garrix, Troye Sivan, Jonah Blue, Fifth Harmony, Joel Corry, David Guetta, Billie Eilish.
It’s sounding exactly like Nova or Nova a couple of years ago.
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