Cada (formerly The Edge 96.1)

Radio, Print, and Online Major Metropolitan Radio
392

Given they aren’t surveyed, it’ll be difficult to determine whether it is a failure or not.

So long as advertisers are happy, that is all that matters.

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393

They’re surveyed in every metro market?

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394

I wouldn’t count the DAB+ results as much as I’d count the 96.1FM results.

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395

Clearly no one in Hobart is listening on DAB, it’s so low in audio level its unlistenable…

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396

Is it failed?

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397

They’ve made a lot of changes since its inception and they’re not really following the manifesto that they declared when they launched CADA: ‘Australia’s home of hip hop and R&B’. Notably, they brought back club and dance music after a few months including a new show called Footwerk on Friday nights. They now promote it as: ‘Feel Good Mix of Hip Hop and Throwback Vibes’.

2022 The shows when they launched:

  • 6-9am Kian & Yaz
  • 11.30am-1pm The Hype, K-Sera & The Dirty Dozen
  • 1-3pm Helena Ellis
  • 3-5pm Keeping Up with Avneesha
  • 5-6pm Flex & Froomes

Weeknights 6-8pm

  • The Hype, K-Sera & The Dirty Dozen Mondays
  • B Wise, By Your Side, Tuesdays
  • Throw It Back with DJ Klasik, Wednesdays
  • PENG with Soju Gang & Dijok Mai, Thursdays
  • Welcome to The Area with DJ Ziggy, Fridays

Weekends

  • The Sleep In with Marty & Nat, 11am-2pm
  • Double Dip with Andrew Levins

2023 The shows now:

  • 6-10am. Kian & Yaz with Avneesha.
  • 11am-3pm. The Hype-Up with Helena Ellis.
  • 3-5pm. Flex & Froomes.
  • 5-7pm. K-Sera & The Dirty Dozen.

Weeknights 7-9pm

  • B Wise, By Your Side, Tuesdays
  • Throw It Back with DJ Klasik, Wednesdays
  • PENG with Soju Gang & Dijok Mai, Thursdays
  • Welcome to The Area with DJ Ziggy, Fridays

Fridays 9-11pm.

  • Footwerk.

Weekends
No shows now.

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398

Really? Another positioner lost to this “feel good” over used garbage?

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399
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401

Not suprising to most people. Most of us said it from the start.

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402

Anybody remember when the edge had 2 stations on DAB?

Edit: can’t think of the name of the second one off the top of my head… it will come to me, it played better tunes than the simulcast of 96.1

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403

Don’t remember it in Melbourne. Could it have been a Sydney only thing?

At One Stage, there was The Edge 96.1 and Edge Digital which had different programming for most of the time, except that Edge Digital carried the Edge 96.1’s breakfast show and certain special programs like Smash Time Radio and countdowns. Also Edge Digital was time shifted in Brisbane for part of the year and Adelaide.

Later, Edge on DAB+ in other cities just carried The Edge 96.1’s programs, including Sydney traffic reports, Sydney ads etc.

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404

The edge digital, that’s right… that was a hectic station. I was devo when they cut that from multiplex.
How much DAB allocation do ARN have in every capital city?

@ron12 “Edge on DAB+ in other cities just carried The Edge 96.1’s programs, including Sydney traffic reports, Sydney ads etc.”

That’s a bit risky… wonder if that was just something that may have been overlooked or intentional :man_shrugging:

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405

Yeah I believe so, ARN only rolled out edge digital to the other capitals it had DAB allocation. The playlist was alot fresher than what was being played out on 96.1 at that time.

Wasn’t the best of ideas to offer the Sydney DAB market a choice of both flavours of the edge IMO…

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