Bauer clearly took no notice of what a flop its been by SCA in Australia.
Failure here means squat in other markets
Both executed poorly and erasing valuable intangible brand value. I’m calling it early, they’ll regret it in 1/5/10 yrs.
The UK has several consistently branded networks like what is proposed
List of radio stations in the United Kingdom - Wikipedia
That’s really sad, I listened to her show on BBC R1, it aired on Wednesday’s at 10pm GMT, 7am or 9am NSW time depending on DST or EST.
She was a cool granny who had a love and fantastic knowledge of EDM. I don’t know anyone at the age of 83 who is in to dub step and drum n base music, this is the music that she presented on her show.
She was very unique, and sometimes a bit hard to understand, she had the husky voice of a chain smoker.
I will miss her show, she was a great presenter, RIP Annie Nightingale.
Hits Radio is already a flop in the UK. It’s haemorrhaged market share on FM in Manchester and Bristol and is lost in a sea of soundalike, but more polished, competition on DAB.
This move is purely for the ease of networking ahead of further deregulation this year.
Unfortunately they backed the wrong brand and should have gone national with Kiss, going toe-to-toe with Capital. Instead they’ve stripped back Kiss from FM in England and will likely put an anaemic Hits on the iconic 100FM frequency in London.
UK radio ratings
I don’t have DAB in my car, in fact even anything since I clipped my aerial in a car wash. However, FM here is quite pitiful. Apart from some community stations it’s all networked national content, I’m in London but if I were outside of it, I’d be pretty annoyed.
Radio 2 has a lovely tribute show on at the moment taking calls from listeners with their memories.
Announcing the news of his departure live on the show, Norton said: “It is my final weekend of shows here at Virgin Radio.”
Bauer have made some really crap decisions in the past few years, but this one really takes the cake. The two remaining non-networked stations, complete with distinctive local identities and connections, scrapped in order to get Simon Mayo and Ken Bruce on FM rather than just DAB.
What’s the program schedules of these stations prior to the change?
How many shifts have local staff? Or is it all automated?
On Pirate FM, daytime programming is all local, although a couple of hours are automated. They also take a small amount of evening and early morning programming from Wave 105. Overnights are back-to-back music.
Over at Wave 105, it’s all local. Evenings and overnights are automated, but have presenters that are based at their studios in Fareham.
After 25 years on air, last night marked the end of Wave 105. They went out with a 20 minute tribute, before an overnight preview of their replacement.
12 hours later, Greatest Hits Radio made its way onto the airwaves (on 105.2 at least). Some transmitters that were already carrying GHR have switched over the the new service which carries an extra 4 hours of local content, but I digress. Here is how the launch sounded.