Personally, I think that new Cadbury packaging is a step backwards.
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The new Dairy Milk font is fresh and contemporary. The old branding with the milk pail and other images for other varieties were a bit weird and confusing.
The font used on âDairy Milkâ looks clunky and doesnât match the brand IMO. I didnât like elements of the old branding but this is a yet another step backwards.
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I would have used a skinnier font which is more contemporary but the rest is better.
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Itâs very good. Coles and Woolworths usually put it on the bottom shelf out of way. I guess they donât pay for prime shelf space, but it sells anyway.
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The current Cadbury packaging is so creative with the flavour logos and is quite a design porn.
Coles donât even sell the big blocks of Whittakerâs sadly. I do usually pick up one (or twoâŚor three if itâs on special) when Iâm at Woolies which isnât very often.
Itâs usually kept separately to the rest of the blocks - either in the international section or at the back end of the confectionary aisle.
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Only ever seen it in Coles stores that have a dedicated kiwi section in the international aisle, although all of them seem to stock peanut / coconut slabs with confectionary.
Sadly not able to be found at my local Coles tonight. They had some pretentious looking 100g blocks in the Kiwi section but not the proper 250g milk/coconut blocks.
I did get some very cheap Easter chocolate to compensate though, less than $1/100g for Cadburyâs.
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Most Coles over here seem to have them. Maybe theyâre more common on the east coast?
Big W seem to sell the whole range of Whittakers, including Jelly Tip (yum!)
I donât understand why Woolworths donât just take the Big W concept literally and make it a âBig Woolworthsâ which has supermarket stuff on one end and general merchandise from the existing Big W range on the other end, turning the stores into a hypermarket like Walmartâs Supercentres. Like seriously - why not?
Some of the Big W and Woolworths stores are literally conjoined in the middle which would permit an easy conversion.
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i seem to recall coles was like this years (andf iâm talking late 80âs) ago.
Originally in the mid 1960s BIG W was that, a supermarket and department store. Back then Grace Bros around Sydney also had supermarkets within their stores.
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modern history suggests it doesnt work in Australia - a lot of overseas retail concepts dont work well here. Coles tried to bring a slew of executives from the UK to bring some of what has happened in the UK and it didnt really work.
Super Kmart? - Australian food history timeline - First Australian Kmart - they tried to revive the concept in the mid 2000s and it lasted about 12 months (Wesfarmers killed it)
Wikipedia have a bit more info too:
Itâs not really âdistinctiveâ when it looks somewhat similar to the Kraft product.
Yeah, I remember a couple of those around Sydney. Woolies also had some BigW/Woolworths on the same site. Then they put walls up and split them up.
Well now that ownership of the design has been decided (twice) in court, Bega should turn this around on Kraft and make them change their packaging (& slogan).
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Coles also tried a larger format with Coles Extra.