Bluebird are running the same chips under their brand in NZ too, quite like the fried chicken flavour.
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Brand ambush?
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Following the Cookiegate saga earlier this month, US-based brand Crumbl has announced plans to officially open in Australia.
Having been “amazed” by the support of fans in Australia over recent weeks, Crumbl has been inspired to accelerate its plans to enter the Aussie market, unveiling its official Instagram account, @crumbl.au.
Updates on specific locations and opening dates will be announced through Crumbl’s official Australian Instagram account.
https://mumbrella.com.au/the-real-crumbl-cookies-set-to-launch-in-australia-851442
Crumbl co-founder and CEO Jason McGowan is in Sydney and chatted to The Project earlier tonight.
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I’m sure they’ll open heaps of shops which will do well and then fall over soon after like doughnut, cupcake, muffin and frozen yoghurt shops before them.
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Local gelato makers Gelato Messina are launching a range of ice cream tubs and cakes into Woolworths supermarkets, nationwide, from Monday.
Six new pints “inspired by the best-selling in-store flavours and specials menu, packed with Gelato Messina’s renowned house-made toppings and chunky mix-ins” will be available for $14.50: Super Vanilla, Dulce de Leche, Pistachio Praline, Hazelnut Praline, Robert Brownie Jr. – “chocolate gelato with milk choc fudge and brownie), and Tiramisu.
In addition, three ice-cream cakes — tiramisu, iced coco, and choc malt — will be available for $30.
Gelato Messina’s new pints and ice cream cakes will be available exclusively in Woolworths stores across Australia.
https://mumbrella.com.au/gelato-messina-launches-into-woolworths-851868
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