CUA is changing its name.
From 1 June, our name will change from Credit Union Australia to Great Southern Bank .
Since 1946, we have committed to putting our customers first and helping Australians own their own home. We believe that’s more important now than ever, especially for younger people.
With that purpose in mind, and an eye to the future, we recognised the need to evolve and stay relevant. In today’s world it’s easy to fall behind.
Why Are We Changing?
After extensive market research, we’ve learned that more than half of Australians, particularly younger people, don’t know what a credit union is. In order for us to continue to grow and best serve our customers, this poses a problem.
Rebranding to a bank makes us more relevant, so that new customers and younger generations understand that we offer the same services, products, and security that a bank does. What will not change is that 100% of our profits will continue to be reinvested into innovative and competitive products for our customers.
More:
https://www.cua.com.au/about-us/a-great-change-is-coming
I first started an account when it was the Repatriation Credit Union. Over the decades as they merged and became bigger they have been less about the customers and more about trying to flog you insurance everytime you contact them.
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Squee
May 6, 2021, 2:18am
2534
Focus groups must really love “bank” in favour of “credit union” - the way things are trending they’ll all be branded as banks in a few years.
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People perceive a bank to be more secure then a credit union
littlegezzybear:
Great Southern Bank
Will they be using this in their rebranding campaign?
Will the detractors be calling it Great Southern Wank ?
Does this explain why Greater Union became Event Cinemas?
Or that unions are evil…according to the LNP government?
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Sarah Harris has done a Facebook and Instagram ad for Blackmores Bio C. The ad and her post on Instagram:
A2 is overpriced compared to regular milk and other milk that is labelled as containing A2 protein.
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DDN
May 11, 2021, 6:25am
2540
Also saw White Choc Twix and White Choc Snickers
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Urgh. Caramilk is ridiculously overhyped. Why ruin the perfect Top Deck?
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Caramilk is OK. But don’t try to shove it down our throats. Or mix it with other chocolates, then shove it down our throats. Or anything else for that matter.
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Bort
May 11, 2021, 10:20am
2544
I’ll take all of the caramilk line extensions, thanks.
And probably some of these, tbh
There’s also caramel, choc ice, and original glazed versions
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#loweffortshitposting #loweffortbortposting
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Saw the ad on the LED screen at The Glen shopping centre at the weekend. They look like these:
No doubt the Golden Gaytime flavoured Coco Pops is high in sugar.
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DDN
May 11, 2021, 10:50am
2548
We get it, you don’t have to comment how much you hate caramilk every time it’s mentioned.
Top Deck still exists, so it hasn’t been ruined
lol sure thing post boss.
I’ll comment on what I like, when the topic comes up.
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JBar
May 11, 2021, 11:10am
2550
Top Deck is tasteless and so is Dream. Nestlé Milky Bar is the superior White Chocolate.
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Bort
May 11, 2021, 11:26am
2552
The new Milky Bar Gold is quite good too.
Tane04
May 11, 2021, 11:46am
2553
Still just like a chocolate milkshake, only crunchier.