Brands, Products and Promotions

It wasn’t that they were refusing to stock it, it was just that they didn’t want to have extra lines on the shelf - especially with No Sugar being basically a duplicate of the older product with a slightly altered taste. So I’d imagine that once Zero is phased out, No Sugar will take its place.

I’m not too impressed with the name change, though. When ordering food at a restaurant, I think it’s much easier and less socially embarrassing just to ask for ‘zero’ instead of ‘no sugar’. They really should have just changed the formula and kept the ‘zero’ name.

I think this was one of the original factors behind calling it Coke Zero in the first place - their market research showed hesitation amongst people, especially young men, towards ordering ‘Diet Coke’ at restaurants, due to the perceived femininity of the brand. Pepsi fixed their problem by launching Pepsi Max several years earlier (which I believe outsells original Pepsi).

I can recall there were Diet Coke ads for a few years following the launch of Coke Zero which were clearly aimed at women, and not men (I think it involved marionettes?).

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I thought Zero was the same as No Sugar?
Just a different name?

I couldn’t taste any difference, though I haven’t tasted them side by side.

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One difference is that Coca-Cola has moved away from use of a chemical preservative, benzoate used in both Coke Zero and Coke Life.

The preservative has not been in Coke No Sugar or Coke Stevia and no longer features as an ingredient in the cola range, with the exception of Coke Zero as it’s phased out.

Here’s the article:
https://thenewdaily.com.au/life/eat-drink/2017/07/07/coke-zero-preservative/

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I mostly ask for it as Coke No Sugar, even though I’m sure if I asked for Zero they’d know what I’m asking for - but it just avoids any doubt or having to be asked if No Sugar is okay instead. I wouldn’t want to accidentally get Diet Coke instead.

Something I noticed on the bottle for that Raspberry Coke - that says it is a ‘25% less sugar’ version, with it having both sugar and ‘sweeteners’ - wonder why they’d be trying that, rather than just be Raspberry in the No Sugar coke, like the Coffee one was.

I wish theyd do a Coke No Sugar with mint :ok_hand:

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I think Fanta might have a combo of stevia and sugar now too.

That’s bad

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I know Sprite is now 25% less sugar with Stevia

IT’S STILL GOOD!

(Inadvertently mixed my memes up here, don’t @ me)

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Hmm - I wonder why they’d do it with stevia, rather than just the generic numbered artificial sweeteners. I thought one of the problems with stevia, and the reason that Coke Life didn’t have 100% of the sugar replaced with stevia was that it noticeably tastes different to sugar?

I know that a lot of the UK drink makers are doing sugar reductions because of the sugar tax coming in over there - but I wonder what the main reason to do it here would be - especially as they don’t exactly promote the reduction.

Given how awful Spite Zero is, I’m surprised they could make a significant reduction in the sugar content of regular Sprite without many people noticing.

If people are drinking Sprite, they wouldn’t have tastebuds to begin with.

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What is this weird and different thread?

I’m kinda baffled by the ads right now promoting it as a lemon-lime drink - especially when the Solo Lemon-Lime exists and is the thing that I’d actually expect from a Lemon-Lime drink.

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I’ve always thought of Sprite as Lemonade and never thought it tasted like Lemon or Lime.

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Further developments in the Bega and Kraft saga involving Fonterra & Mondelez.

https://www.dailytelegraph.com.au/lifestyle/food/fonterra-sues-bega-cheese-in-diary-war/news-story/90a04c5866d683bae9dde49c4bfbf0cd

News.com.au understands Bega’s plan is to continue its rebrand of former Kraft products to Bega products, including from Kraft Mac & Cheese to Bega Mac & Cheese. According to court papers, some Woolworths supermarkets have already been briefed on what to expect.

Which is an amazing scoop given that Bega branded Mac & Cheese is in my local Woolworths right now - and some of the old Kraft stock has stickers on it warning of the rebrand.

I’ve noticed Easy Mac is now Bega Mac. But I thought Kraft was keeping the regular Mac and Cheese? Or is that just the frozen version?

KraftHeinz only launched their Kraft branded frozen versions in the last 6 months, I don’t think they did under Mondelez ownership.

These things take time. I’m guessing that KraftHeinz needs to source a manufacturing plant to produce their version of Kraft favourites. Who knows…maybe import?

In America, ‘lemonade’ = what we call ‘lemon squash’ or ‘traditional lemonade’, basically the equivalent to Solo or Lift.

Here, ‘lemonade’ = clear liquid with non-distinct citrusy flavouring.

In America, our style of clear lemonade is always known as a lemon-lime beverage. 7up and Sprite are the same in that respect. So I guess they’re just using the American description of it.

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Thanks but I knew all that.

The fact is, if everyone knows lemonade in Australia as Schweppes Lemonade and that Sprite and 7Up are the same thing. You can’t just try to make people think they are something else now.

Especially when Scweppes Lemon Lime actually does taste like Lemon and Lime, as someone else mentioned.

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The latest Cadbury Twirl flavour out now is Caramel.
image

Previously we had Orange and Mint.
image image

Mint is still the best.

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