Bluey: The Videogame was officially released today. It’s available on Xbox, PlayStation 4/5 and Nintendo Switch.
Just a reminder that the Bluey Marathon is on today, on ABC Kids, for a massive 13.5 hours. Starting at 6am, and finishing at 7.30pm. The top 100 episodes will run, with the number one Bluey episode airing at 7.20pm.
The kids have had this one on all day - going to be interesting to see the multichannel ratings for tomorrow surely ABC Kids will have the biggest share for the day.
However, only the post 6pm numbers will count for prime time ratings.
The fans have decided! Bluey’s Cricket episode has hit ‘em for six, being voted Australia’s #1 favourite episode of Bluey by the public.
With 5,800 votes separating Cricket from the #2 slot, it’s fair to say Rusty and his impeccable batting average have captured the hearts of Australians far and wide.
Featuring Blue Wiggle, Anthony Field as the voice of Rusty’s Dad, Cricket portrays the great Australian past time of neighbourhood cricket, as the dads struggle to bowl Rusty out.
First airing on ABC Kids & ABC iview in June this year, Cricket attracted more viewers than Australia’s World Test championship match against India in England. *
Joe Brumm, Creator/Showrunner of Bluey said: “Cricket worked its way into every corner of my life as a kid. It was just always there. This episode uses cricket of course but it’s representative of whatever sport it is you had growing up that united your family and friends. Some of my favourites made it in there too…”
Libbie Doherty, Head of ABC Family & Children and Executive Producer of Bluey , said : “Confirming what we already suspected, ‘Cricket’ is officially Bluey fans’ favourite episode! Joe Brumm and the team at Ludo Studio have so perfectly captured the spirit of the game. We hope all the backyard cricketers this summer give their younger siblings a catch, just like Rusty.”
Australia’s second favourite episode is Baby Race, featuring Leigh Sales as the voice of Coco’s mum, delivering that iconic line all parents need to hear – “you’re doing great.” Bugalugs pushes Granny Mobile into the #3 slot with Australians showing their love for Grouchy Granny, Rita and Janet. Sleepytime comes in at #4, soothing sleep-deprived parents everywhere. Making their second appearance in the countdown is Rita and Janet with Grannies rounding out the countdown in the #5 spot.
Australia’s Top 10 Bluey Episodes:
- Baby Race
- Granny Mobile
- Dance Mode
- Christmas Swim
- Bin Night
If you missed the Countdown, you can watch it via the Bluey Fest Live Stream on ABC iview.
The Biggest Little Bluey Countdown concludes ABC’s Bluey Fest – celebrating five years of Bluey.
Stay tuned for new Bluey in 2024 – including a 28-minute special episode called The Sign. More details to come!
Biggest Little Bluey Countdown drives ABC Kids to #1 in daytime timeslot
A whopping 1.3 million metro and regional Australians tuned into the ABC’s Biggest Little Bluey Countdown on Sunday 19 November between 6am-7.30pm on ABC Kids channel. The countdown drove ABC Kids to become the #1 ranking channel by share in daytime, while ABC Network was #1 daytime network overall*.
ABC Kids also achieved its highest ever metro share (including Total People and Children’s demographics) for the channel in a single day since its launch in 2011.
The 13.5 hours of back-to-back Bluey episodes also set a new daily record for an ABC Kids live stream, with fans viewing 16.3 million minutes of the countdown’s live stream on ABC iview. This is 12.9 million minutes more than the previous record in May of this year.
The success of the Biggest Little Bluey Countdown gave the whole ABC network a lift on broadcast, with 24-hour reach across all four channels increasing by 16% on Sunday (compared to the daily average in 2023 year-to-date).
Viewership peaked for the reveal of #1 episode in the countdown at 7.21pm, just prior to ‘Cricket’ being announced Australia’s top Bluey episode.
The Biggest Little Bluey Countdown concluded Bluey Fest – a month long celebration of five years of Bluey on the ABC.
*‘Daytime’ defined as 6am-6pm. The Biggest Little Bluey Countdown was the #1 for the Children’s demographics (CH0-4 and CH5-12) across the entirety of the broadcast (6am-7.30pm), and #1 for Total People from 6am-6pm. The countdown was the #2 for Total People when considering the full broadcast time of 6am-7.30pm.
Source: OzTAM 5 City Metro and Regional TAM combined data; Overnight. Total PPL, CH0-4 and CH5-12. ABC Kids channel 0500-1930. Broadcast overnight data, including start and end times, is preliminary and subject to change. Reach counts 5 minutes consecutive viewing. Regional excluding spill.
Bluey returned to Macy’s Thanksgiving Parade this year.
Thank you for being Keepy Uppy experts New York! ! #BlueyBalloon #MacysParade @Macys
BBC Studios is thrilled to announce the launch of Bluey’s World, a groundbreaking immersive experience that will transport fans into the heart of Bluey."
— Fiona Lang, General Manager, BBC Studios ANZ
- Brand new Bluey immersive experience is coming to Brisbane, capital of Queensland, Australia, in August 2024.
- Housed in the 4,000 square metre ‘Northshore Pavilion’, Bluey’s World will be a unique experience celebrating the beloved hit TV show Bluey. This is Bluey – for real life.
- Fans from around the world will be delighted and captivated as they are invited to step into Bluey’s world.
Bluey’s World, a ground-breaking immersive experience will open in August 2024, exclusive to Brisbane, Queensland.
Visitors will journey through a recreation of Bluey’s renowned home via impressive (for real) life-size sets, interactive play and a mesmerising soundscape, inspired by much-loved Bluey episodes. From Bluey and Bingo’s bedroom to the living room and kitchen, fans will also get to play beneath the shady branches of the Poinciana tree in Bluey’s backyard.
There will be so much to love about this one-of-a-kind experience, including the option to book a birthday party at the coolest party venue! Visitors can also explore and enjoy a cafe, gift shop and playground following their interactive guided experience.
Housed in its own purpose-built, state-of-the-art, 4000 square metre venue - ‘Northshore Pavilion’ - Bluey’s World will be located in Brisbane’s newest arts and entertainment precinct, Northshore.
Annastacia Palaszczuk, Queensland Premier said “Our Government has backed Bluey from the very beginning. Brisbane is at Bluey’s core and now the show is a global sensation, we want to invite fans from around the world to come and experience Bluey’s home.
“Queensland is a world-class place to live and play and I truly believe that is a big part of why Bluey has captured fans around the world.”
Stirling Hinchliffe, Queensland Tourism Minister said Bluey was a Queensland icon.
“Brisbane and our great Queensland lifestyle are the obvious choice for the world debut of Bluey’s World. The world-famous Brisbane-based Heeler family has taken global TV and streaming by storm with many embedded animated references in the show to the Queensland capital’s landmarks and lifestyle.
“Bluey’s World is where Australian and overseas families can connect with their favourite Heeler household and explore Queensland’s world-class visitor experiences.
“This is a huge win for fans and tipped to be a huge success for Queensland tourism operators too with Tourism and Events Queensland predicting Bluey’s World will generate up to $18 million in visitor spending.”
Adrian Schrinner, Lord Mayor of Brisbane said the exclusive Bluey’s World experience pays homage to the city’s most beloved export.
“Bluey is a homegrown Brisbane superstar who has captured the imagination of families worldwide. With an audience that spans more than 60 countries, Bluey’s World is a unique and significant tourism offering that will draw people to our city from around the globe while giving residents more to see and do here in Brisbane.
“We’re proud to support this world-first event, which will create local jobs and inject millions into our economy, with our restaurants, hotels and tourism experiences benefiting from the influx of excited Bluey fans.”
Fiona Lang, General Manager, BBC Studios ANZ said: “BBC Studios is thrilled to announce the launch of Bluey’s World, a groundbreaking immersive experience that will transport fans into the heart of Bluey.
“Bluey’s World is not just an experience; it’s a celebration of the heartwarming moments that make Bluey so authentically Australian and that bring to life the joyful simplicity that can be found in families around the world. Join us on this one-of-a-kind adventure, where the world of Bluey comes to life in real life.”
Andrew Kay, Producer, HVK Productions said: “Set to open in August 2024, Bluey’s World promises to delight audiences of all ages. From life size sets and interactive play, with a touch of theatre - get ready to step inside Bluey’s home, and immerse yourself in the joy of this beloved TV show.”
Created by Joe Brumm, Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS and co-commissioned by ABC Children’s and BBC Studios Kids & Family. A global phenomenon, the show follows the adventures of Bluey - a loveable, inexhaustible Blue Heeler dog - who lives with her Mum, Dad and her little sister Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun. The show is now broadcasting and streaming in more than 60 countries and is beloved the world over by both parents and kids for its heart, humour and relatable family moments.
Ludo Studio said: “Ludo Studio are excited to work with the talented teams at HVK Productions and BBC studios to create an extraordinary experience which will give fans a unique opportunity to explore Bluey’s house for real life in her hometown of Brisbane.”
Bluey’s World is produced by BBC Studios and HVK Productions, and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency, and features on the It’s Live! in Queensland events calendar.
It’s sad the ABC won’t be involved in the planning and production of Bluey’s World.
Because of Ludo Studios’ exclusive merchandising deal with the BBC when the show first started.
I’m not really sure this is something the ABC should be getting involved in anyway.
In a time of difficulty in getting additional funding, the decision to pass on the merchandising rights of Bluey will likely go down as a blunder from the ABC. We should be willing to take risks on monetising home-grown content
Even if it was only a success locally, it would have given them a reasonable funding source to reinvest in local content.