Bluey is the top dog of Australian TV

Australia’s love for Bluey has exploded with the ten new Bluey episodes achieving a whopping series average Total Audience of 11 million across ABC broadcast channels and ABC iview.

Premiering from Sunday 9th April, Bluey had the highest Total Audience achieved by any series to air in Australia, including MAFS (2.58m), Lego Masters (2.2m) and State Of Origin (2.6m in 2022) on Nine, and even higher than the Tokyo Olympics Opening Ceremony (3.7m) in 2021 on Seven!*

Audiences young and old were captivated by all the new episodes with over 13.5 million hours of the new Bluey episodes viewed across ABC broadcast channels and ABC iview. The top three episodes from this tranche were Cubby (12.7m total audience), Relax (12.7m total audience) and Dragon (12.1m total audience).*

“Creator Joe Brumm and the team at Ludo Studio have blown us all away with the latest episodes. The feedback has been overwhelmingly heartfelt across all age demographics – the weekly rollout gave kids and their families a chance to savour every morsel of each episode. We are humbled by these incredible results and thank the Bluey fans for their continued love and support.” said Libbie Doherty, ABC Head of Children and Family.

During Series 3, Bluey and her family embark on more endearing and elaborate games and adventures. Bluey takes the day-to-day events of family life, like making a cubby house and a trip to the beach, and turns them into unique gameplay, creating idiosyncratic adventures out of everyday moments.

Bluey airs every day on ABC Kids and is available to stream anytime on ABC iview.

And for fans keen to know what goes into making the global phenomena Bluey, listen to Behind Bluey . This exclusive ABC listen podcast takes audiences behind the scenes of the biggest little show on Earth with creator and showrunner, Joe Brumm. All 10 episodes are now available on the ABC listen app.

Source: *OzTAM Combined 5 City Metro & Regional TAM C28 data, OzTAM VPM data. Total Audience methodology includes the sum of regional viewing, encores and VPM.


Five Stages of Watching Bluey (as an adult):


me, except stage 5 happened the day i was born. :stuck_out_tongue:

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Misleading headline- based on :

“I do think it’s time for a Bluey movie,” Melanie Zanetti, who voices Bluey’s mum Chilli Heeler, excitedly told New Idea on the Logies red carpet. “I would be 1000% percent be open to doing that.”

💙 Bluey is made in Brisbane, Australia #bluey

— Daley Pearson (@Daley_Pearson) August 7, 2023


New Idea? Misleading headline?? I don’t believe it :wink:

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Congratulations to Bluey's amazing animation team for winning the Television Critics Association award today for "Outstanding Achievement in Children's Programming!" #bluey 📺💙✏️🧡

— Daley Pearson (@Daley_Pearson) August 8, 2023

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Though the Australian children’s program is a staple on Nielsen’s Top 10, this week marked the best viewing the series has ever seen, achieving its first billion-minute week ever with 1.4 billion minutes viewed. About 57% of the audience was kids age 2-11, according to Nielsen.

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The first-ever @OfficialBlueyTV mobile app game is here!@BBCStudios partner with @BudgeStudios to launch #Bluey: Let’s Play, available on @AppStore, @GooglePlay and @AmazonAppStore from 15th August 2023.

— BBC Studios Press Office (@BBCStudiosPress) August 15, 2023

Bluey up to 3rd place in streaming rankings.

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Australia’s beloved Heeler Family celebrates five years on the ABC


October marks five years since Bluey, Australia’s #1 TV series and global phenomenon, exploded onto Australian screens. To celebrate, from Monday 23 October, ABC will host Bluey Fest, four fun-filled weeks of Bluey magic.

Since premiering in 2018, the loveable and inexhaustible Blue Heeler pup and her family have punctured the cultural zeitgeist as Aussie icons and gathered a global cult following. Keepy Uppy, tactical wees, dollarbucks and duck cakes are now part of the vernacular of families around the world.

Keep your eyes peeled on Monday 23 October – the ABC will be calling for all Australians to get involved in celebrating five years of the Biggest Little Show on Earth!


Melanie Zanetti is on the cover of Stellar magazine inside News Corp papers this Sunday. She is starring in upcoming neo-Western thriller Head Count.

UPDATE 15/10: Melanie’s Stellar interview can be heard in full on Something to Talk About podcast which is out now.

The ABC celebrates five years of Bluey with the

Biggest Little Bluey Countdown

ABC is thrilled to announce that Bluey Fest – a celebration of five years of the world’s favourite Heeler family – kicks off today with the launch of the Biggest Little Bluey Countdown!

We’re calling for all Australians to vote for their top five episodes of Australia’s #1 TV series via the ABC Kids website, from today until Monday 6 November. Whether you’re a fan of Lucky’s Dad’s rules in Pass the Parcel, can’t hold back the tears during Sleepytime, or hold a soft spot for Jean-Luc in Camping – we want to know!

On Sunday 19 November, Bluey is taking over ABC Kids with Australia’s top 100 Bluey episodes as voted by the audience airing from 6am, with the #1 episode revealed at 7.20pm AEDT. Tune into the top ten episodes from 6pm AEDT. You can also stream the countdown live on ABC iview. Guaranteed to generate debates amongst family and friends, this countdown is not to be missed!

But that’s not all! If you live in NSW or QLD, Bluey Fest is coming to a town near you FOR REAL LIFE. Inspired by episodes Tradies and Ice Cream, a Bluey ice cream van will be travelling from Sydney to Brisbane to spread some Bluey magic.

Come down to the Bluey ice cream van and show your vote in the Biggest Little Bluey Countdown for a free delicious Bluey inspired ice cream. The Bluey ice cream van will be stopping at:

  • Sydney – Thursday 26 October
  • Newcastle – Saturday 28 October
  • Forster – Sunday 29 October
  • Coffs Harbour – Tuesday 31 October
  • Lismore – Thursday 2 November
  • Gold Coast – Saturday 4 November
  • Brisbane – Sunday 5 November

Keep an eye on the ABC Kids Community Facebook page for times and exact locations in each town.

Can’t decide on your favourite Bluey episode? Rewatch all available episodes of Bluey from Series 1-3 on ABC iview. You can also update your ABC iview profile pic to one of 30 new Bluey characters!

Production credit: This true-blue Australian series is created by creator/showrunner Joe Brumm, Emmy® awarding-winning executive producers Charlie Aspinwall and Daley Pearson, producer Sam Moor and supervising director Richard Jeffery. The series is executive produced by Libbie Doherty, ABC Head of Children and Family, and Henrietta Hurford-Jones, Director of Children’s Content for BBC Studios. Bluey is a Ludo Studio production for ABC Kids. Principal production investment from BBC Studios, in association with the ABC and Screen Australia. Post Production, Digital and Visual Effects work undertaken in Queensland, Australia with funding from The Queensland Government through Screen Queensland and the Australian Government.

The Bluey theme was played by Purdue University’s marching band during half time of a college football game recently. It was even retweeted by the show’s official Twitter account.

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A 28-minute Bluey special episode premieres on ABC in 2024



In news that will create excitement around the globe, the ABC is thrilled to announce that Bluey, the biggest little show on Earth, is getting even bigger with The Sign, a 28-minute special episode premiering on ABC Kids and ABC iview in 2024.

The Sign’ is an extra-long episode of the global TV hit show, with a running time of 28 minutes. It is penned by Bluey creator and writer, Joe Brumm, directed by Richard Jeffery, and produced by Ludo Studio.

“We’re so excited to share that a 28-minute special episode is coming in 2024. There’ll be lots of laughs, exciting guest voices, and definitely a few tears. We’re so incredibly proud of the awesome team behind the series and we can’t wait for Australia and the world to watch this very special Bluey episode with their family and friends," said Ludo Studio.

“The Biggest Little Show in the world is getting bigger. Joe Brumm and the Ludo team have knocked it out of the park with this special episode. The fans are at the heart of this idea – we knew they were wanting more, and we’re thrilled to be able to deliver. This might be the most anticipated premiere in 2024!” said Libbie Doherty, Head of ABC Children & Family and Executive Producer of Bluey.

“This extended episode allows room to explore the world, characters and breadth of Bluey even further. Existing fans will love it and it will be a great introduction to this incredible show for new audiences,” said Henrietta Hurford-Jones, Commissioner & Executive Producer of Bluey for BBC Studios Kids & Family.

Following its world premiere on ABC, the quadruple-length Bluey special will air globally on Disney+.

Co-commissioned by ABC Children’s and BBC Studios Kids & Family, Bluey is the #1 kids show on Australian broadcast television, and the most watched series ever on ABC iview. Aussie fans just can’t get enough of Bluey, viewing over 1 billion minutes of the 2023 episodes across both ABC broadcast channels and ABC iview*.

This true-blue Australian, 100% Brisbane made series was also recently the second most streamed show in the US, with 1.4 billion minutes watched**.

With a whopping 151 episodes of Bluey released in Australia since 2018, the show recently marked five years on the ABC. To celebrate, Bluey is taking over ABC Kids and ABC iview on Sunday 19 November for the Biggest Little Bluey Countdown. The top 100 episodes as voted by the fans will air from 6am-7.30pm AEDT, with the #1 episode set to be announced at 7.20pm AEDT. The countdown will be live streamed on ABC iview to ensure fans around Australia can enjoy the countdown together.


Bluey is the theme of 2023 Myer Christmas Windows. The display was unveiled at Myer’s Bourke Street Melbourne store today. It will be on public view until January 6 next year.

EDIT: there was an exclusive sneak peek on Nine News Melbourne last night.

The Heeler family will celebrate the festive season in Melbourne, with Bluey the star of this year's Myer Christmas windows. @justinemack9 #9News

— 9News Melbourne (@9NewsMelb) November 11, 2023
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I’ll be in Melbourne on 26th December - 3rd January 2024 will be checking it out. I always loved Melbourne Christmas Myer display windows .

Perth have bogans passing out or throwing up near their Myer windows for Xmas :mrs_claus:

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Some #Christmas magic in the amazing #Bluey inspired windows in Melbourne, Australia! 🎄🎁

— Official Bluey TV (@OfficialBlueyTV) November 13, 2023