Not uncommon for brands to block their page outside their originating country, especially in multimedia as you can run into rights issues etc. plus it also stops people in the UK, US etc asking why they can’t sign up
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Theres also weird stuff you can do where each country gets a different version of the same page
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Yep, cos Fox can afford anything extra right now!
Like Netflix who have one mega Facebook account, but different regions see different content depending on what is available / licensing etc.
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I’ve just purchased Binge. I’m quite happy with the offerings and linear channels.
I’ve essentially cut down my Foxtel services to only sport and the base pack as Binge has everything I want to watch.
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Why did you purchase it when you still have free access to two weeks?
I have decided HBO Max fulfils needs as it has more content in one thr. Binge does. Plus getting it with us tv subscription (YouTube tv)mis a pretty sweet deal. Also means I can watch with subtitles too.
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do u have a hmmm?
HBO Max isn’t available in Australia
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Yes I have the trial but I’ll obviously be paying for it in 2 weeks.
This ad has no meaning.
Whoever is running the campaigns and general advertising for Binge really needs to be more direct. The posts on their page are terrible.
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I am quite surprised and excited about Binge (although I have signed up yet) but that slogan ‘unturnoffable’ is just a no from me.
Before I zoomed in on the photo I thought it was a list of shows and movies. Instead it’s a list of nothing.
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Until reading your comment, I assumed it was a list of available movies and shows too.
WTF Foxtel?
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That looks abysmal, all that wording and lay-out, instant turn off. IMO.
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It should be just everything that’s available, not a selection.
BINGE LAUNCHES FIRST BRAND CAMPAIGN AND TVC
“WE’RE FOR THE BINGERS”
BINGE INVITES AUSSIES TO ESCAPE WITH UNTURNOFFABLE ENTERTAINMENT
As winter sets in and Australian’s are hungrier than ever for fresh content, the nation’s newest streaming service BINGE has promised it has something for everyone with its first major creative campaign, “We’re for the Bingers.”
The campaign, developed in partnership with The Hallway, is underpinned by the BINGE brand belief that a life well lived includes indulging in the things you love. BINGE provides an escape from everyday life, a place for unapologetic pleasure, and by doing so, brings a little more joy to Australians.
Anchored by the tagline ‘Unturnoffable’, the campaign celebrates ‘The Bingers’ via a tongue-in-cheek ode rolled out across TV, print, OOH, digital, radio and social, that says it’s okay to escape the real world and binge on a show that you love.
BINGE Chief Marketing Officer, Louise Cormpton, said the campaign establishes BINGE’s unique personality in a busy SVOD market.
“BINGE speaks to the heart of what great entertainment viewing is about, something that is so good you can’t switch it off,” Crompton said.
“BINGE is the friend who is an unashamed advocate of a bit of self indulgence, and is never short of a cheeky come-back for those people in life who try and tell us what we should or shouldn’t do.”
BINGE Chief Commercial Officer, Ant Hearne, added that while it was important the campaign landed the brand’s identity, it was crucial it also linked back to the user experience.
“We talk about BINGE being for everyone, every binger, every mood. From the TV tragics, the “laptop peakers” and the “get an ep in on the way to work sneakers”, the brand is intrinsically linked to the experience of bingeing,” Hearne said.
“It’s personality is mirrored in the product experience and the world-best content you will find there; there is seriously something for everyone. From Game of Thrones to Sex and the City, Fast & Furious to Bridesmaids, Planet Earth to Keeping Up with the Kardashians, and Despicable Me for the kids. Everyone is going to be happy on BINGE with over 10,000 hours of the world’s best content from only $10 a month.”
Simon Lee, The Hallway’s Executive Creative Director and Partner, said the campaign strategy was only finalised in late March when COVID-19 meant plans for launch needed to be revisited.
“We were about to go into production on a large scale TVC when the country went into lockdown, which meant we needed to change our whole direction pretty much overnight.
“The team jumped straight into re-conceptualising and planning a brand launch in this new world we found ourselves living in. The resulting campaign is a testament to the agility of our teams and a great collaborative relationship,” Lee said.
“We live in a world that celebrates go-getting, constant achievement and self improvement. BINGE is a brand that sticks two fingers up at this, instead celebrating the unapologetic indulgence of lounging in tracky dacks, ugg boots and a hoodie, watching back to back seasons of your favourite show. We’re not just saying it’s okay to binge, we’re giving it a noble status,” he added.
I’ve unsubscribed from Binge, before they could bill me. I hadn’t watched anything on it beyond a few tests.
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