Big Brother has made a massive difference to 10’s ratings results this week and even given some drop off continuing, it looks like it is a certainty to be coming back as part of the 3 year deal potentially for a longer season and in a different part of the year.
It is the key demos that are really working for 10. Better than any of its recent reality shows. Also with a big improvement has been in the BVOD audience. Previous to this week the BVOD share for 10 would always be much lower than the broadcast share and thus drag down the total people network share. However, yesterday for example, the BOVD share (15.6%) was higher than the broadcast TV share (14.9%) and actually pulled up total TV 10’s share.
Looking at 10’s broadcast TV share so far this week the network is currently running second just slightly behind Nine in 25-54 and leading in 16-39 in the metro markets (only place I have full info). Imagine how much better that could be with a better 6pm program.
From 10:
Yesterday
#1 in its timeslot in 25 to 54s (33.3%) and 16 to 39s (40.9%).
[Those are commercial shares]
Series to-date:
Reaching 3.5 million total viewers.
Total national average audience up 132% vs. 2023 season average.
104.2 million minutes viewed on 10 streaming.
Reaching 691,000 viewers on 10 streaming.
Biggest ever live stream audiences for an entertainment show on 10.
Big Brother Live 24/7 is the biggest exclusive channel ever launched on 10 Streaming.
Hope the ventilation and climate control is working good, especially the bedroom, with so many people and all that body heat!
Had wondered if that, combined with Queensland’s more warm humidity tropical weather and the general vibe over the years of just lounging around shirtless or pool gear on BB might’ve been a factor.
I think its just a natural drop in TV viewers later in the week. It will always rate its highest Sunday-Tuesdays and some later in the week episodes might gain from catch up viewing over the weekend. Friday could dip just below 500k in overnights but would still be a huge improvement from what 10 normally have in the slot.
Seven should be taking notes and reflect upon how they managed to screw a perfectly relevant and attractive format by changing the elements that made it work previously: Live and Authentic. Their Survivor-lite esque version was just a failure all round compared to this.
So Thursday night stuff is shown Friday while, Friday, Saturday & Sunday stuff will be shown on the Sunday elimination show? Is that how it’s going to be?