Australia Unites: Red Cross Flood Appeal

That would’ve been the perfect end to a spectacular broadcast tbh.

A great production though nonetheless. 7, 9, 10 and everyone involved should all be extremely proud with what they managed to achieve tonight. Bravo!

15 Likes

It was a solid broadcast apart from short delays during the first live crosses to Melbourne and Brisbane call centres.

The second half with Kochie, Sylvia and Dr Chris hosting was definitely more informal than the first half.

Well done to the three networks and all people involved in tonight’s telethon.

22 Likes

7 had its top hosts as main presenters. Where was Overton?

Who cares, he hosts the Late News now and then. He is the Sydney newsreader but largely irrelevant to viewers outside of NSW.

6 Likes

Strangely its not on 7plus, 9now or 10 play yet

2 Likes

Back on tv? She’s on 7 News and Weekender pretty frequently.

3 Likes

That wasn’t live.

1 Like

Looks like they did a good job - be interesting to see how the ratings split out.

Three observations from a non-Australian perspective.

Firstly nonsense Perth couldn’t move the news forward for it. It’s a one-off, it’s the weekend, it wouldn’t have harmed. Or stick the news on the secondary channel if it must air at the regular time.

Secondly the power of live TV. You Aussies love your news, sport and morning shows, but live TV is virtually extinct in primetime now. I think Seven have said if American Idol ever gets off the ground they realise it must be done live, but so many other formats in Australia which used to be done live no longer are. It just gives an energy which can’t be faked in pre-records.

And thirdly isn’t it time the commercial networks ended the pettiness over their talent appearing on other networks outside one in a generation telethons. Indeed as streaming becomes more dominant they need to realise they need to work together to promote content across free to air television and reciprocal arrangements for stars to guest on other networks in promotional spots surely ultimately benefits all. It’s long been the case on UK and even US TV.

6 Likes

It looked a lot cheaper than the Tsunami special. When Nine produces stuff, it always ends up looking somewhat cheap compared to when Seven did the Tsunami one with Boland. Also no comics? Just news personalities? The call centre with Rove, Bert and other comics was the highlight last time.

4 Likes

I think you’ll find the budgets and money networks threw around in 2005 compared to now is a lot less…

The golden days ended a long time ago.

I could be wrong but I also believe the Tsunami one in 2005 had a longer among it time for preparation?
This was cobbled together in only a couple of weeks.

No shit. However, the networks also decided to air it on a dead night for some reason and basing it from the studio always meant it would look cheaper than using a backdrop. But yes perhaps they needed more time, but I’ll always argue the producer and production company really makes a difference. Brent also had/has a hand in the Logies, there’s a reason they never change for the better with Nine. Only using news personalities is a huge oversight, nobody cares about Peter Overton outside of here.

5 Likes
4 Likes

Ratings weren’t great!

Picture from 10’s press release of the early hosting trio and network exec’s.

6 Likes

This is why I don’t watch the ch7 version of Big Brother. The essence of the show is that it’s live and raw, yet somehow they can film it 6 months in advance?

2 Likes

From 10:

Australian’s Unite To Raise More Than $25 Million For The Red Cross Flood Appeal.

Last night, Network 10, Nine and the Seven Network united for a telethon raising more than $25 million for the Australian Red Cross Flood Appeal.

With 100% of the funds raised during Australia Unites: Red Cross Flood Appeal going to help people and communities affected by the devastating floods across Queensland and New South Wales, the star-studded broadcast saw Australian music royalty, celebrities and popular news and entertainment personalities from across all three networks band together.

But it was the extraordinary support and generosity of Australians that saw more than 18,000 calls received and more than 340,000 visits to the Red Cross website during the broadcast, culminating in a massive $25,249,796 worth of pledges.

Prime Minister Scott Morrison said: “These floods have been beyond devastating for communities across New South Wales and Queensland, particularly in the Northern Rivers of New South Wales. Australia is strong and resilient because of the generosity of Australians.

“Thank you so much to everyone who has been able to make a donation to this Red Cross appeal to support the affected communities – and thank you to the many volunteers who are giving their time to this effort. To everyone impacted, our Government and the whole nation will continue to stand with you and support you.”

Kym Pfitzner, CEO Australian Red Cross, said: “Thank you to Channel 7, 9 and 10 for coming together – the result was beyond our expectations. The Flood Appeal united the nation in support of tens of thousands of people impacted by the floods.

“We witnessed the spirit of humanity in action. I’d like to thank everyone who donated for your incredible generosity. 100% of the $25 million plus raised during the telethon will go in cash grants to help people impacted by the floods.”

Applications for the grant will open on Friday, 18 March on the Red Cross website.

Over the five hour live broadcast, an average of more than 810,000 Australians tuned in nationally to Australia Unites: Red Cross Flood Appeal , which was simulcast on 10, 10 Play, Channel 9, 9Now, Channel 7 and 7plus.

On television, Australia Unites: Red Cross Flood Appeal reached over 3 million Australians including 2.16 million people in the capital cities and 1.03 million in regional areas.

Whenever disaster strikes, Australian Red Cross works side by side with organisations such as the St Vincent de Paul Society, The Salvation Army, Lifeline, and GIVIT to get help to where it’s needed most. They do an incredible job and the Red Cross is grateful to work alongside all of them.

So far, 468 Red Cross emergency response team members and volunteers have provided support in 49 evacuation centres – and donations help to make that support possible.

100% of the funds raised during the Telethon will go to people affected by the floods in cash assistance.

You can still donate to the Australian Red Cross Flood Appeal here to help the broader response including with the longer-term recovery or by calling 1800 733 276 .

3 Likes

From Seven:

Last night, the Seven Network, Nine and Network 10 united for a star-studded telethon which raised more than $25 million for the Australian Red Cross Flood Appeal.

Otherwise see above.

1 Like

Some publicity shots









9 Likes

It’s now on 10 play.

It’s not on 9Now or 7+ from what I can see.

4 Likes

Horrific ratings last night. A result of the night chosen and the boring content no doubt. Great it raised money but it basically all came from the corporates who bought the airtime. A shame they didn’t think it was worthy of a decent scheduled time slot.

5 Likes